{"id":1165,"date":"2025-07-18T14:13:14","date_gmt":"2025-07-18T05:13:14","guid":{"rendered":"https:\/\/www.andco.group\/blog\/?p=1165"},"modified":"2025-07-18T14:13:15","modified_gmt":"2025-07-18T05:13:15","slug":"lpo-ab-test","status":"publish","type":"post","link":"https:\/\/www.andco.group\/blog\/lpo-ab-test\/","title":{"rendered":"LPO\u306eAB\u30c6\u30b9\u30c8\u5b8c\u5168\u653b\u7565\uff01\u52b9\u679c\u7684\u306a\u624b\u6cd5\u3067CVR2\u500d\u3092\u5b9f\u73fe\u3057\u305f\u5b9f\u8df5\u7684\u624b\u9806\u3068\u6539\u5584\u30dd\u30a4\u30f3\u30c8"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\" id=\"lpo-ab-basics\">LPO AB\u30c6\u30b9\u30c8\u3068\u306f\uff1f\u57fa\u790e\u77e5\u8b58\u304b\u3089\u59cb\u3081\u308b\u6700\u9069\u5316\u306e\u7b2c\u4e00\u6b69<\/h2>\n\n\n\n<p>LPO AB\u30c6\u30b9\u30c8\u306f\u3001\u73fe\u4ee3\u306eWeb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3044\u3066\u6b20\u304b\u305b\u306a\u3044\u624b\u6cd5\u3067\u3059\u3002\u307e\u305a\u57fa\u672c\u7684\u306a\u6982\u5ff5\u304b\u3089\u7406\u89e3\u3057\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"lpo%E3%81%A8%E3%81%AF%E4%BD%95%E3%81%8B%EF%BC%9F\">LPO\u3068\u306f\u4f55\u304b\uff1f<\/h3>\n\n\n\n<p>LPO\uff08Landing Page Optimization\uff09\u3068\u306f\u3001\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u6700\u9069\u5316\u306e\u7565\u79f0\u3067\u3001\u8a2a\u554f\u8005\u304c\u6c42\u3081\u308b\u60c5\u5831\u3092\u6700\u9069\u306a\u5f62\u3067\u63d0\u4f9b\u3057\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\uff08CVR\uff09\u3092\u5411\u4e0a\u3055\u305b\u308b\u305f\u3081\u306e\u4e00\u9023\u306e\u53d6\u308a\u7d44\u307f\u3092\u6307\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u7c21\u5358\u306b\u8aac\u660e\u3059\u308b\u3068\u3001\u300cLP\u306b\u6765\u3066\u304f\u308c\u305f\u4eba\u306b\u3001\u3082\u3063\u3068\u884c\u52d5\u3057\u3066\u3082\u3089\u3046\u305f\u3081\u306e\u5de5\u592b\u300d\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u306d\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"ab%E3%83%86%E3%82%B9%E3%83%88%E3%81%AE%E5%9F%BA%E6%9C%AC%E6%A6%82%E5%BF%B5\">AB\u30c6\u30b9\u30c8\u306e\u57fa\u672c\u6982\u5ff5<\/h3>\n\n\n\n<p>AB\u30c6\u30b9\u30c8\u306f\u3001A\u30d1\u30bf\u30fc\u30f3\u3068B\u30d1\u30bf\u30fc\u30f3\u306e2\u3064\u306e\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u7528\u610f\u3057\u3066\u3001\u3069\u3061\u3089\u304c\u3088\u308a\u9ad8\u3044\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u767a\u63ee\u3059\u308b\u304b\u3092\u6bd4\u8f03\u691c\u8a3c\u3059\u308b\u624b\u6cd5\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u4f8b\u3048\u3070\u3001\u3053\u3093\u306a\u611f\u3058\u3067\u6bd4\u8f03\u3057\u307e\u3059\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A\u30d1\u30bf\u30fc\u30f3\uff1a\u8d64\u3044\u30dc\u30bf\u30f3\u306e\u300c\u4eca\u3059\u3050\u8cfc\u5165\u300d<\/li>\n\n\n\n<li>B\u30d1\u30bf\u30fc\u30f3\uff1a\u9752\u3044\u30dc\u30bf\u30f3\u306e\u300c\u7121\u6599\u3067\u8a66\u3057\u3066\u307f\u308b\u300d<\/li>\n<\/ul>\n\n\n\n<p>\u5b9f\u969b\u306e\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u30c7\u30fc\u30bf\u3092\u57fa\u306b\u3001\u3069\u3061\u3089\u304c\u3088\u308a\u591a\u304f\u306e\u4eba\u306b\u30af\u30ea\u30c3\u30af\u3057\u3066\u3082\u3089\u3048\u308b\u304b\u3092\u6e2c\u5b9a\u3059\u308b\u3093\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"lpo-ab%E3%83%86%E3%82%B9%E3%83%88%E3%81%8C%E6%B3%A8%E7%9B%AE%E3%81%95%E3%82%8C%E3%82%8B%E8%83%8C%E6%99%AF\">LPO AB\u30c6\u30b9\u30c8\u304c\u6ce8\u76ee\u3055\u308c\u308b\u80cc\u666f<\/h3>\n\n\n\n<p>\u8fd1\u5e74\u3001Web\u5e83\u544a\u306e\u8cbb\u7528\u306f\u53f3\u80a9\u4e0a\u304c\u308a\u3067\u4e0a\u6607\u3057\u3066\u3044\u307e\u3059\u3002\u540c\u3058\u5e83\u544a\u8cbb\u3067\u3088\u308a\u9ad8\u3044\u6210\u679c\u3092\u5f97\u308b\u305f\u3081\u306b\u306f\u3001\u6d41\u5165\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u3092\u52b9\u7387\u7684\u306b\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3078\u5c0e\u304f\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u5b9f\u969b\u306b\u3001LPO AB\u30c6\u30b9\u30c8\u3092\u7d99\u7d9a\u7684\u306b\u5b9f\u65bd\u3059\u308b\u3053\u3068\u3067\u3001CVR\u304c2\u500d\u4ee5\u4e0a\u5411\u4e0a\u3057\u305f\u30b1\u30fc\u30b9\u3082\u73cd\u3057\u304f\u3042\u308a\u307e\u305b\u3093\u3002\u3053\u308c\u306f\u3001\u300c\u3088\u308a\u591a\u304f\u306e\u58f2\u4e0a\u3092\u540c\u3058\u5e83\u544a\u8cbb\u3067\u5b9f\u73fe\u3067\u304d\u308b\u300d\u3068\u3044\u3046\u3053\u3068\u3092\u610f\u5473\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"why-lpo-ab-important\">2. LPO AB\u30c6\u30b9\u30c8\u304c\u91cd\u8981\u306a\u7406\u7531\uff1a\u5e83\u544a\u52b9\u679c\u3092\u6700\u5927\u5316\u3059\u308b\u5fc5\u9808\u6226\u7565<\/h2>\n\n\n\n<p>\u306a\u305cLPO AB\u30c6\u30b9\u30c8\u304c\u91cd\u8981\u306a\u306e\u304b\u3001\u5177\u4f53\u7684\u306a\u7406\u7531\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"%E5%BA%83%E5%91%8A%E8%B2%BB%E7%94%A8%E5%AF%BE%E5%8A%B9%E6%9E%9C%E3%81%AE%E6%9C%80%E5%A4%A7%E5%8C%96\">\u5e83\u544a\u8cbb\u7528\u5bfe\u52b9\u679c\u306e\u6700\u5927\u5316<\/h3>\n\n\n\n<p>\u5e83\u544a\u3067LP\u306b\u8a98\u5c0e\u3057\u3066\u3082\u3001LP\u304c\u6700\u9069\u5316\u3055\u308c\u3066\u3044\u306a\u3051\u308c\u3070\u591a\u304f\u306e\u30e6\u30fc\u30b6\u30fc\u304c\u96e2\u8131\u3057\u3066\u3057\u307e\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u4f8b\u3048\u3070\u3001\u6708\u9593100\u4e07\u5186\u306e\u5e83\u544a\u8cbb\u3092\u304b\u3051\u30661,000\u4eba\u306e\u30e6\u30fc\u30b6\u30fc\u3092\u7372\u5f97\u3057\u305f\u3068\u3057\u307e\u3059\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u6700\u9069\u5316\u524d\uff1aCVR 1%\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u6570 10\u4ef6\u3001CPA 10\u4e07\u5186<\/li>\n\n\n\n<li>\u6700\u9069\u5316\u5f8c\uff1aCVR 2%\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u6570 20\u4ef6\u3001CPA 5\u4e07\u5186<\/li>\n<\/ul>\n\n\n\n<p>\u540c\u3058\u5e83\u544a\u8cbb\u3067\u3082\u3001LPO AB\u30c6\u30b9\u30c8\u306b\u3088\u308aCVR\u304c2\u500d\u306b\u306a\u308c\u3070\u3001\u5b9f\u8cea\u7684\u306a\u7372\u5f97\u30b3\u30b9\u30c8\u306f\u534a\u5206\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"%E5%AE%A2%E8%A6%B3%E7%9A%84%E3%81%AA%E3%83%87%E3%83%BC%E3%82%BF%E3%81%AB%E5%9F%BA%E3%81%A5%E3%81%8F%E6%84%8F%E6%80%9D%E6%B1%BA%E5%AE%9A\">\u5ba2\u89b3\u7684\u306a\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u304f\u610f\u601d\u6c7a\u5b9a<\/h3>\n\n\n\n<p>LPO AB\u30c6\u30b9\u30c8\u306e\u6700\u5927\u306e\u4fa1\u5024\u306f\u3001\u4e3b\u89b3\u7684\u306a\u5224\u65ad\u3067\u306f\u306a\u304f\u3001\u5b9f\u969b\u306e\u30e6\u30fc\u30b6\u30fc\u884c\u52d5\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u3066\u6539\u5584\u3067\u304d\u308b\u3053\u3068\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u300c\u3053\u306e\u30c7\u30b6\u30a4\u30f3\u306e\u65b9\u304c\u826f\u3055\u305d\u3046\u300d\u3068\u3044\u3046\u611f\u899a\u7684\u306a\u5224\u65ad\u3067\u306f\u306a\u304f\u3001\u300c\u3053\u306e\u30d1\u30bf\u30fc\u30f3\u3067CVR\u304c15%\u5411\u4e0a\u3057\u305f\u300d\u3068\u3044\u3046\u4e8b\u5b9f\u306b\u57fa\u3065\u3044\u3066\u6700\u9069\u5316\u3092\u9032\u3081\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"%E7%B6%99%E7%B6%9A%E7%9A%84%E3%81%AA%E6%94%B9%E5%96%84%E3%81%AB%E3%82%88%E3%82%8B%E9%95%B7%E6%9C%9F%E7%9A%84%E5%8A%B9%E6%9E%9C\">\u7d99\u7d9a\u7684\u306a\u6539\u5584\u306b\u3088\u308b\u9577\u671f\u7684\u52b9\u679c<\/h3>\n\n\n\n<p>LPO AB\u30c6\u30b9\u30c8\u306f\u4e00\u5ea6\u5b9f\u65bd\u3057\u3066\u7d42\u308f\u308a\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u7d99\u7d9a\u7684\u306b\u30c6\u30b9\u30c8\u3092\u91cd\u306d\u308b\u3053\u3068\u3067\u3001\u6bb5\u968e\u7684\u306bCVR\u3092\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u591a\u304f\u306e\u6210\u529f\u4e8b\u4f8b\u3067\u306f\u3001\u6708\u306b1\u56de\u7a0b\u5ea6\u306e\u30da\u30fc\u30b9\u3067AB\u30c6\u30b9\u30c8\u3092\u5b9f\u65bd\u3057\u3001\u5e74\u9593\u3067CVR\u30923\uff5e5\u500d\u5411\u4e0a\u3055\u305b\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"lpo-ab-method\">3. LPO AB\u30c6\u30b9\u30c8\u306e\u5b9f\u8df5\u624b\u9806\uff1a\u5931\u6557\u3057\u306a\u3044\u52b9\u679c\u691c\u8a3c\u306e\u3084\u308a\u65b9<\/h2>\n\n\n\n<p>\u5b9f\u969b\u306bLPO AB\u30c6\u30b9\u30c8\u3092\u5b9f\u65bd\u3059\u308b\u969b\u306e\u5177\u4f53\u7684\u306a\u624b\u9806\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"%E3%82%B9%E3%83%86%E3%83%83%E3%83%971%EF%BC%9A%E7%8F%BE%E7%8A%B6%E5%88%86%E6%9E%90%E3%81%A8%E8%AA%B2%E9%A1%8C%E3%81%AE%E7%89%B9%E5%AE%9A\">\u30b9\u30c6\u30c3\u30d71\uff1a\u73fe\u72b6\u5206\u6790\u3068\u8ab2\u984c\u306e\u7279\u5b9a<\/h3>\n\n\n\n<p>\u307e\u305a\u3001\u73fe\u5728\u306eLP\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u8a73\u3057\u304f\u5206\u6790\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p><strong>\u5206\u6790\u3059\u3079\u304d\u4e3b\u8981\u6307\u6a19<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u30da\u30fc\u30b8\u30d3\u30e5\u30fc\u6570<\/li>\n\n\n\n<li>\u76f4\u5e30\u7387<\/li>\n\n\n\n<li>\u6ede\u5728\u6642\u9593<\/li>\n\n\n\n<li>CVR<\/li>\n\n\n\n<li>\u96e2\u8131\u30dd\u30a4\u30f3\u30c8<\/li>\n<\/ul>\n\n\n\n<p>Google Analytics 4\u3084\u30d2\u30fc\u30c8\u30de\u30c3\u30d7\u30c4\u30fc\u30eb\u3092\u6d3b\u7528\u3057\u3066\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u3069\u3053\u3067\u96e2\u8131\u3057\u3066\u3044\u308b\u304b\u3092\u7279\u5b9a\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"%E3%82%B9%E3%83%86%E3%83%83%E3%83%972%EF%BC%9A%E4%BB%AE%E8%AA%AC%E7%AB%8B%E6%A1%88\">\u30b9\u30c6\u30c3\u30d72\uff1a\u4eee\u8aac\u7acb\u6848<\/h3>\n\n\n\n<p>\u30c7\u30fc\u30bf\u5206\u6790\u306e\u7d50\u679c\u3092\u57fa\u306b\u3001\u6539\u5584\u4eee\u8aac\u3092\u7acb\u3066\u307e\u3059\u3002<\/p>\n\n\n\n<p><strong>\u4eee\u8aac\u7acb\u6848\u306e\u4f8b<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u300c\u30d5\u30a1\u30fc\u30b9\u30c8\u30d3\u30e5\u30fc\u3067\u30d9\u30cd\u30d5\u30a3\u30c3\u30c8\u304c\u4f1d\u308f\u3063\u3066\u3044\u306a\u3044\u305f\u3081\u3001\u30ad\u30e3\u30c3\u30c1\u30b3\u30d4\u30fc\u3092\u5909\u66f4\u3059\u308c\u3070CVR\u304c\u5411\u4e0a\u3059\u308b\u300d<\/li>\n\n\n\n<li>\u300cCTA\u30dc\u30bf\u30f3\u304c\u76ee\u7acb\u305f\u306a\u3044\u305f\u3081\u3001\u8272\u3092\u5909\u66f4\u3059\u308c\u3070\u30af\u30ea\u30c3\u30af\u7387\u304c\u5411\u4e0a\u3059\u308b\u300d<\/li>\n<\/ul>\n\n\n\n<p>\u4eee\u8aac\u306f\u5177\u4f53\u7684\u3067\u691c\u8a3c\u53ef\u80fd\u306a\u3082\u306e\u306b\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"%E3%82%B9%E3%83%86%E3%83%83%E3%83%973%EF%BC%9A%E3%83%86%E3%82%B9%E3%83%88%E3%83%91%E3%82%BF%E3%83%BC%E3%83%B3%E3%81%AE%E4%BD%9C%E6%88%90\">\u30b9\u30c6\u30c3\u30d73\uff1a\u30c6\u30b9\u30c8\u30d1\u30bf\u30fc\u30f3\u306e\u4f5c\u6210<\/h3>\n\n\n\n<p>\u7acb\u3066\u305f\u4eee\u8aac\u3092\u57fa\u306b\u3001\u30c6\u30b9\u30c8\u30d1\u30bf\u30fc\u30f3\u3092\u4f5c\u6210\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p><strong>\u30c6\u30b9\u30c8\u4f5c\u6210\u6642\u306e\u6ce8\u610f\u70b9<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5909\u66f4\u3059\u308b\u8981\u7d20\u306f1\u3064\u306b\u7d5e\u308b<\/li>\n\n\n\n<li>\u7d71\u8a08\u7684\u6709\u610f\u6027\u3092\u78ba\u4fdd\u3067\u304d\u308b\u30b5\u30f3\u30d7\u30eb\u30b5\u30a4\u30ba\u3092\u8a2d\u5b9a<\/li>\n\n\n\n<li>\u30c6\u30b9\u30c8\u671f\u9593\u306f\u6700\u4f4e2\u9031\u9593\u7a0b\u5ea6\u3092\u8a2d\u5b9a<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"%E3%82%B9%E3%83%86%E3%83%83%E3%83%974%EF%BC%9A%E3%83%86%E3%82%B9%E3%83%88%E5%AE%9F%E6%96%BD\">\u30b9\u30c6\u30c3\u30d74\uff1a\u30c6\u30b9\u30c8\u5b9f\u65bd<\/h3>\n\n\n\n<p>\u4f5c\u6210\u3057\u305f\u30c6\u30b9\u30c8\u30d1\u30bf\u30fc\u30f3\u3092\u5b9f\u969b\u306b\u914d\u4fe1\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p><strong>\u30c6\u30b9\u30c8\u5b9f\u65bd\u6642\u306e\u30dd\u30a4\u30f3\u30c8<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u540c\u4e00\u6761\u4ef6\u3067\u306e\u30c6\u30b9\u30c8\u3092\u5fc3\u304c\u3051\u308b<\/li>\n\n\n\n<li>\u5916\u90e8\u8981\u56e0\uff08\u30a4\u30d9\u30f3\u30c8\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u7b49\uff09\u306e\u5f71\u97ff\u3092\u8003\u616e<\/li>\n\n\n\n<li>\u5341\u5206\u306a\u30b5\u30f3\u30d7\u30eb\u30b5\u30a4\u30ba\u304c\u96c6\u307e\u308b\u307e\u3067\u7d99\u7d9a<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"%E3%82%B9%E3%83%86%E3%83%83%E3%83%975%EF%BC%9A%E7%B5%90%E6%9E%9C%E5%88%86%E6%9E%90%E3%81%A8%E6%AC%A1%E3%81%AE%E3%82%A2%E3%82%AF%E3%82%B7%E3%83%A7%E3%83%B3\">\u30b9\u30c6\u30c3\u30d75\uff1a\u7d50\u679c\u5206\u6790\u3068\u6b21\u306e\u30a2\u30af\u30b7\u30e7\u30f3<\/h3>\n\n\n\n<p>\u30c6\u30b9\u30c8\u7d50\u679c\u3092\u5206\u6790\u3057\u3001\u52dd\u3061\u30d1\u30bf\u30fc\u30f3\u3092\u7279\u5b9a\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p><strong>\u5206\u6790\u6642\u306e\u78ba\u8a8d\u4e8b\u9805<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u7d71\u8a08\u7684\u6709\u610f\u6027\u306e\u78ba\u8a8d<\/li>\n\n\n\n<li>\u6539\u5584\u8981\u56e0\u306e\u7279\u5b9a<\/li>\n\n\n\n<li>\u6b21\u56de\u30c6\u30b9\u30c8\u306e\u4eee\u8aac\u7acb\u6848<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"priority-elements\">4. \u6539\u5584\u3059\u3079\u304d\u512a\u5148\u5ea6\u306e\u9ad8\u3044\u8981\u7d20\uff1aCVR\u306b\u76f4\u7d50\u3059\u308b5\u3064\u306e\u30dd\u30a4\u30f3\u30c8<\/h2>\n\n\n\n<p>LPO AB\u30c6\u30b9\u30c8\u3067\u512a\u5148\u7684\u306b\u6539\u5584\u3059\u3079\u304d\u8981\u7d20\u3092\u3001\u52b9\u679c\u306e\u9ad8\u3044\u9806\u306b\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"1.-%E3%83%95%E3%82%A1%E3%83%BC%E3%82%B9%E3%83%88%E3%83%93%E3%83%A5%E3%83%BC%EF%BC%88%E6%9C%80%E5%84%AA%E5%85%88%EF%BC%89\">1. \u30d5\u30a1\u30fc\u30b9\u30c8\u30d3\u30e5\u30fc\uff08\u6700\u512a\u5148\uff09<\/h3>\n\n\n\n<p>\u30e6\u30fc\u30b6\u30fc\u304c\u6700\u521d\u306b\u76ee\u306b\u3059\u308b\u90e8\u5206\u3067\u3001CVR\u306b\u6700\u3082\u5927\u304d\u306a\u5f71\u97ff\u3092\u4e0e\u3048\u307e\u3059\u3002<\/p>\n\n\n\n<p><strong>\u6539\u5584\u30dd\u30a4\u30f3\u30c8<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u30ad\u30e3\u30c3\u30c1\u30b3\u30d4\u30fc\u306e\u6587\u8a00\u5909\u66f4<\/li>\n\n\n\n<li>\u30e1\u30a4\u30f3\u30d3\u30b8\u30e5\u30a2\u30eb\u306e\u5dee\u3057\u66ff\u3048<\/li>\n\n\n\n<li>\u4fa1\u5024\u63d0\u6848\u306e\u660e\u78ba\u5316<\/li>\n<\/ul>\n\n\n\n<p><strong>\u6539\u5584\u4e8b\u4f8b<\/strong>&nbsp;\u3042\u308b\u30b7\u30e3\u30f3\u30d7\u30fc\u306eLP\u3067\u3001\u30d5\u30a1\u30fc\u30b9\u30c8\u30d3\u30e5\u30fc\u306e\u30ad\u30e3\u30c3\u30c1\u30b3\u30d4\u30fc\u3092\u300c\u65b0\u767b\u5834\u300d\u304b\u3089\u300c\u30b5\u30ed\u30f3\u5e30\u308a\u306e\u3046\u308b\u8276\u9aea\u300d\u306b\u5909\u66f4\u3057\u305f\u3060\u3051\u3067\u3001CVR\u304c0.51%\u5411\u4e0a\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"2.-cta%E3%83%9C%E3%82%BF%E3%83%B3\">2. CTA\u30dc\u30bf\u30f3<\/h3>\n\n\n\n<p>\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306b\u76f4\u7d50\u3059\u308b\u91cd\u8981\u306a\u8981\u7d20\u3067\u3059\u3002<\/p>\n\n\n\n<p><strong>\u6539\u5584\u30dd\u30a4\u30f3\u30c8<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u30dc\u30bf\u30f3\u306e\u8272\u5909\u66f4<\/li>\n\n\n\n<li>\u6587\u8a00\u306e\u6700\u9069\u5316<\/li>\n\n\n\n<li>\u914d\u7f6e\u4f4d\u7f6e\u306e\u8abf\u6574<\/li>\n\n\n\n<li>\u30b5\u30a4\u30ba\u306e\u5909\u66f4<\/li>\n<\/ul>\n\n\n\n<p><strong>\u52b9\u679c\u7684\u306aCTA\u30dc\u30bf\u30f3\u306e\u7279\u5fb4<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5468\u56f2\u306e\u8272\u3068\u30b3\u30f3\u30c8\u30e9\u30b9\u30c8\u304c\u306f\u3063\u304d\u308a\u3057\u3066\u3044\u308b<\/li>\n\n\n\n<li>\u884c\u52d5\u3092\u4fc3\u3059\u5177\u4f53\u7684\u306a\u6587\u8a00<\/li>\n\n\n\n<li>\u9069\u5207\u306a\u30b5\u30a4\u30ba\uff08\u5927\u304d\u3059\u304e\u305a\u5c0f\u3055\u3059\u304e\u306a\u3044\uff09<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"3.-%E3%83%95%E3%82%A9%E3%83%BC%E3%83%A0\">3. \u30d5\u30a9\u30fc\u30e0<\/h3>\n\n\n\n<p>\u7533\u3057\u8fbc\u307f\u3084\u554f\u3044\u5408\u308f\u305b\u306e\u6700\u5f8c\u306e\u7826\u3068\u306a\u308b\u91cd\u8981\u306a\u8981\u7d20\u3067\u3059\u3002<\/p>\n\n\n\n<p><strong>\u6539\u5584\u30dd\u30a4\u30f3\u30c8<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5165\u529b\u9805\u76ee\u6570\u306e\u524a\u6e1b<\/li>\n\n\n\n<li>\u5fc5\u9808\u9805\u76ee\u306e\u660e\u78ba\u5316<\/li>\n\n\n\n<li>\u5165\u529b\u88dc\u52a9\u6a5f\u80fd\u306e\u8ffd\u52a0<\/li>\n\n\n\n<li>\u30a8\u30e9\u30fc\u30e1\u30c3\u30bb\u30fc\u30b8\u306e\u6700\u9069\u5316<\/li>\n<\/ul>\n\n\n\n<p><strong>\u30d5\u30a9\u30fc\u30e0\u6539\u5584\u306e\u6210\u529f\u4e8b\u4f8b<\/strong>&nbsp;\u90f5\u4fbf\u756a\u53f7\u306e\u81ea\u52d5\u5165\u529b\u6a5f\u80fd\u3092\u8ffd\u52a0\u3059\u308b\u3053\u3068\u3067\u3001CVR\u304c0.7%\u5411\u4e0a\u3057\u305f\u30b1\u30fc\u30b9\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"4.-%E7%A4%BE%E4%BC%9A%E7%9A%84%E8%A8%BC%E6%98%8E\">4. \u793e\u4f1a\u7684\u8a3c\u660e<\/h3>\n\n\n\n<p>\u30e6\u30fc\u30b6\u30fc\u306e\u4fe1\u983c\u6027\u3092\u9ad8\u3081\u308b\u91cd\u8981\u306a\u8981\u7d20\u3067\u3059\u3002<\/p>\n\n\n\n<p><strong>\u52b9\u679c\u7684\u306a\u793e\u4f1a\u7684\u8a3c\u660e<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5177\u4f53\u7684\u306a\u6570\u5024\u3092\u542b\u3080\u53e3\u30b3\u30df<\/li>\n\n\n\n<li>\u6a29\u5a01\u6027\u306e\u3042\u308b\u63a8\u85a6\u6587<\/li>\n\n\n\n<li>\u5c0e\u5165\u4f01\u696d\u306e\u30ed\u30b4\u63b2\u8f09<\/li>\n\n\n\n<li>\u53d7\u8cde\u6b74\u3084\u30e1\u30c7\u30a3\u30a2\u63b2\u8f09\u5b9f\u7e3e<\/li>\n<\/ul>\n\n\n\n<p><strong>\u6210\u529f\u4e8b\u4f8b<\/strong>&nbsp;\u587e\u306eLP\u3067\u3001\u751f\u5f92\u306e\u6210\u7e3e\u5411\u4e0a\u30c7\u30fc\u30bf\u3092\u300c\u504f\u5dee\u502455\u219270.5\uff0820.5UP\uff09\u300d\u3068\u3057\u3066\u6570\u5024\u3067\u660e\u793a\u3057\u305f\u3068\u3053\u308d\u3001CVR\u304c1.2%\u5411\u4e0a\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"5.-%E4%BE%A1%E6%A0%BC%E3%83%BB%E6%96%99%E9%87%91%E8%A1%A8%E7%A4%BA\">5. \u4fa1\u683c\u30fb\u6599\u91d1\u8868\u793a<\/h3>\n\n\n\n<p>\u8cfc\u5165\u306e\u6c7a\u3081\u624b\u3068\u306a\u308b\u91cd\u8981\u306a\u8981\u7d20\u3067\u3059\u3002<\/p>\n\n\n\n<p><strong>\u6539\u5584\u30dd\u30a4\u30f3\u30c8<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u4fa1\u683c\u306e\u898b\u305b\u65b9<\/li>\n\n\n\n<li>\u5272\u5f15\u60c5\u5831\u306e\u5f37\u8abf<\/li>\n\n\n\n<li>\u652f\u6255\u3044\u65b9\u6cd5\u306e\u660e\u793a<\/li>\n\n\n\n<li>\u8fd4\u91d1\u4fdd\u8a3c\u306e\u63d0\u793a<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"success-cases\">5. LPO AB\u30c6\u30b9\u30c8\u306e\u6210\u529f\u4e8b\u4f8b\uff1a\u5b9f\u969b\u306bCVR\u304c\u5411\u4e0a\u3057\u305f\u5b9f\u4f8b\u96c6<\/h2>\n\n\n\n<p>\u5b9f\u969b\u306bLPO AB\u30c6\u30b9\u30c8\u3067\u6210\u679c\u3092\u4e0a\u3052\u305f\u5177\u4f53\u7684\u306a\u4e8b\u4f8b\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"%E4%BA%8B%E4%BE%8B1%EF%BC%9Acta%E3%83%9C%E3%82%BF%E3%83%B3%E3%81%AE%E8%89%B2%E5%A4%89%E6%9B%B4%E3%81%A7cvr2%E5%80%8D%E3%82%92%E5%AE%9F%E7%8F%BE\">\u4e8b\u4f8b1\uff1aCTA\u30dc\u30bf\u30f3\u306e\u8272\u5909\u66f4\u3067CVR2\u500d\u3092\u5b9f\u73fe<\/h3>\n\n\n\n<p><strong>\u80cc\u666f<\/strong>&nbsp;\u7dd1\u3092\u57fa\u8abf\u3068\u3057\u305fLP\u3067\u3001CTA\u30dc\u30bf\u30f3\u3082\u540c\u7cfb\u8272\u306e\u7dd1\u3092\u4f7f\u7528\u3057\u3066\u3044\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p><strong>\u4eee\u8aac<\/strong>&nbsp;\u300cCTA\u30dc\u30bf\u30f3\u304c\u80cc\u666f\u306b\u57cb\u3082\u308c\u3066\u76ee\u7acb\u305f\u306a\u3044\u300d<\/p>\n\n\n\n<p><strong>\u30c6\u30b9\u30c8\u5185\u5bb9<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A\u30d1\u30bf\u30fc\u30f3\uff1a\u7dd1\u306eCTA\u30dc\u30bf\u30f3<\/li>\n\n\n\n<li>B\u30d1\u30bf\u30fc\u30f3\uff1a\u30aa\u30ec\u30f3\u30b8\u306eCTA\u30dc\u30bf\u30f3<\/li>\n<\/ul>\n\n\n\n<p><strong>\u7d50\u679c<\/strong>&nbsp;CVR\u304c1%\u304b\u30892%\u306b\u5411\u4e0a\u3057\u3001\u5e74\u9593\u5e83\u544a\u8cbb\u3092600\u4e07\u5186\u304b\u3089300\u4e07\u5186\u306b\u524a\u6e1b\u3067\u304d\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"%E4%BA%8B%E4%BE%8B2%EF%BC%9A%E3%83%A1%E3%82%A4%E3%83%B3%E3%83%93%E3%82%B8%E3%83%A5%E3%82%A2%E3%83%AB%E3%81%AE%E6%80%A7%E5%88%A5%E5%87%BA%E3%81%97%E5%88%86%E3%81%91%E3%81%A728.9%25%E5%90%91%E4%B8%8A\">\u4e8b\u4f8b2\uff1a\u30e1\u30a4\u30f3\u30d3\u30b8\u30e5\u30a2\u30eb\u306e\u6027\u5225\u51fa\u3057\u5206\u3051\u306728.9%\u5411\u4e0a<\/h3>\n\n\n\n<p><strong>\u80cc\u666f<\/strong>&nbsp;\u30d5\u30a9\u30c8\u30b9\u30bf\u30b8\u30aa\u306e\u64ae\u5f71\u30b5\u30fc\u30d3\u30b9LP<\/p>\n\n\n\n<p><strong>\u4eee\u8aac<\/strong>&nbsp;\u300c\u30e6\u30fc\u30b6\u30fc\u306e\u6027\u5225\u306b\u5fdc\u3058\u305f\u30d3\u30b8\u30e5\u30a2\u30eb\u3092\u8868\u793a\u3059\u308c\u3070\u3001\u89aa\u8fd1\u611f\u304c\u5411\u4e0a\u3059\u308b\u300d<\/p>\n\n\n\n<p><strong>\u30c6\u30b9\u30c8\u5185\u5bb9<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A\u30d1\u30bf\u30fc\u30f3\uff1a\u56fa\u5b9a\u306e\u30e1\u30a4\u30f3\u30d3\u30b8\u30e5\u30a2\u30eb<\/li>\n\n\n\n<li>B\u30d1\u30bf\u30fc\u30f3\uff1a\u30e6\u30fc\u30b6\u30fc\u306e\u6027\u5225\u306b\u5fdc\u3058\u305f\u30d3\u30b8\u30e5\u30a2\u30eb\u51fa\u3057\u5206\u3051<\/li>\n<\/ul>\n\n\n\n<p><strong>\u7d50\u679c<\/strong>&nbsp;CVR\u304c28.9%\u5411\u4e0a\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"%E4%BA%8B%E4%BE%8B3%EF%BC%9A%E3%83%95%E3%82%A9%E3%83%BC%E3%83%A0%E9%A0%85%E7%9B%AE%E5%90%8D%E3%81%AE%E5%A4%89%E6%9B%B4%E3%81%A753.57%25%E5%90%91%E4%B8%8A\">\u4e8b\u4f8b3\uff1a\u30d5\u30a9\u30fc\u30e0\u9805\u76ee\u540d\u306e\u5909\u66f4\u306753.57%\u5411\u4e0a<\/h3>\n\n\n\n<p><strong>\u80cc\u666f<\/strong>&nbsp;\u30a6\u30a7\u30c7\u30a3\u30f3\u30b0\u95a2\u9023\u30b5\u30fc\u30d3\u30b9\u306e\u6765\u5e97\u4e88\u7d04\u30d5\u30a9\u30fc\u30e0<\/p>\n\n\n\n<p><strong>\u4eee\u8aac<\/strong>&nbsp;\u300c\u9805\u76ee\u540d\u304c\u5a01\u5727\u7684\u3067\u3001\u5165\u529b\u3092\u8e8a\u8e87\u3057\u3066\u3044\u308b\u300d<\/p>\n\n\n\n<p><strong>\u30c6\u30b9\u30c8\u5185\u5bb9<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A\u30d1\u30bf\u30fc\u30f3\uff1a\u300c\u7b2c\u4e00\u5e0c\u671b\u300d\u300c\u7b2c\u4e8c\u5e0c\u671b\u4ee5\u964d\u300d<\/li>\n\n\n\n<li>B\u30d1\u30bf\u30fc\u30f3\uff1a\u300c\u5e0c\u671b\u30a8\u30ea\u30a2\u300d\u300c\u4ed6\u306b\u3054\u5e0c\u671b\u30a8\u30ea\u30a2\u304c\u3042\u308b\u65b9\u306f\u3053\u3061\u3089\u300d<\/li>\n<\/ul>\n\n\n\n<p><strong>\u7d50\u679c<\/strong>&nbsp;CVR\u304c53.57%\u5411\u4e0a\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"%E4%BA%8B%E4%BE%8B4%EF%BC%9A%E3%82%AD%E3%83%A3%E3%83%83%E3%83%81%E3%82%B3%E3%83%94%E3%83%BC%E3%81%AE%E5%85%B7%E4%BD%93%E5%8C%96%E3%81%A729.69%25%E5%90%91%E4%B8%8A\">\u4e8b\u4f8b4\uff1a\u30ad\u30e3\u30c3\u30c1\u30b3\u30d4\u30fc\u306e\u5177\u4f53\u5316\u306729.69%\u5411\u4e0a<\/h3>\n\n\n\n<p><strong>\u80cc\u666f<\/strong>&nbsp;\u52d5\u753b\u914d\u4fe1\u30b5\u30fc\u30d3\u30b9\u306eLP<\/p>\n\n\n\n<p><strong>\u4eee\u8aac<\/strong>&nbsp;\u300c\u62bd\u8c61\u7684\u306a\u30e1\u30c3\u30bb\u30fc\u30b8\u3067\u306f\u3001\u30b5\u30fc\u30d3\u30b9\u306e\u4fa1\u5024\u304c\u4f1d\u308f\u3089\u306a\u3044\u300d<\/p>\n\n\n\n<p><strong>\u30c6\u30b9\u30c8\u5185\u5bb9<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A\u30d1\u30bf\u30fc\u30f3\uff1a\u300c\u65b0\u767b\u5834\u300d<\/li>\n\n\n\n<li>B\u30d1\u30bf\u30fc\u30f3\uff1a\u300c\u30c6\u30ec\u30d3\u6771\u4eac\u306e\u4eba\u6c17\u7d4c\u6e08\u756a\u7d44\u304c\u898b\u653e\u984c\u300d<\/li>\n<\/ul>\n\n\n\n<p><strong>\u7d50\u679c<\/strong>&nbsp;CVR\u304c29.69%\u5411\u4e0a\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"tools-comparison\">6. \u304a\u3059\u3059\u3081LPO AB\u30c6\u30b9\u30c8\u30c4\u30fc\u30eb\uff1a\u7121\u6599\u304b\u3089\u6709\u6599\u307e\u3067\u5fb9\u5e95\u6bd4\u8f03<\/h2>\n\n\n\n<p>LPO AB\u30c6\u30b9\u30c8\u3092\u5b9f\u65bd\u3059\u308b\u305f\u3081\u306e\u30c4\u30fc\u30eb\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"%E7%84%A1%E6%96%99%E3%83%84%E3%83%BC%E3%83%AB\">\u7121\u6599\u30c4\u30fc\u30eb<\/h3>\n\n\n\n<p><strong>Google Analytics 4<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u8cbb\u7528\uff1a\u7121\u6599<\/li>\n\n\n\n<li>\u6a5f\u80fd\uff1a\u57fa\u672c\u7684\u306a\u5206\u6790\u6a5f\u80fd<\/li>\n\n\n\n<li>\u7279\u5fb4\uff1a\u5c0e\u5165\u304c\u7c21\u5358\u3001Google\u30b5\u30fc\u30d3\u30b9\u3068\u306e\u9023\u643a\u304c\u5145\u5b9f<\/li>\n<\/ul>\n\n\n\n<p><strong>\u6709\u610f\u5dee\u5224\u5b9a\u30c4\u30fc\u30eb<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u8cbb\u7528\uff1a\u7121\u6599<\/li>\n\n\n\n<li>\u6a5f\u80fd\uff1a\u7d71\u8a08\u7684\u6709\u610f\u6027\u306e\u5224\u5b9a<\/li>\n\n\n\n<li>\u7279\u5fb4\uff1a\u30c6\u30b9\u30c8\u7d50\u679c\u306e\u4fe1\u983c\u6027\u3092\u78ba\u8a8d\u3067\u304d\u308b<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"%E6%9C%89%E6%96%99%E3%83%84%E3%83%BC%E3%83%AB\">\u6709\u6599\u30c4\u30fc\u30eb<\/h3>\n\n\n\n<p><strong>DLPO<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u8cbb\u7528\uff1a\u8981\u554f\u3044\u5408\u308f\u305b<\/li>\n\n\n\n<li>\u6a5f\u80fd\uff1aAB\u30c6\u30b9\u30c8\u3001\u591a\u5909\u91cf\u30c6\u30b9\u30c8\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba<\/li>\n\n\n\n<li>\u7279\u5fb4\uff1a\u56fd\u5185\u5b9f\u7e3eNo.1\u3001\u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\u4ed8\u304d<\/li>\n<\/ul>\n\n\n\n<p><strong>SiTest<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u8cbb\u7528\uff1a\u7121\u6599\u30d7\u30e9\u30f3\u6709\u3001\u6709\u6599\u30d7\u30e9\u30f38,500\u5186\uff5e<\/li>\n\n\n\n<li>\u6a5f\u80fd\uff1a\u30d2\u30fc\u30c8\u30de\u30c3\u30d7\u3001AB\u30c6\u30b9\u30c8\u3001EFO<\/li>\n\n\n\n<li>\u7279\u5fb4\uff1a\u5206\u6790\u6a5f\u80fd\u304c\u5145\u5b9f\u3001\u30b3\u30b9\u30c8\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u304c\u826f\u3044<\/li>\n<\/ul>\n\n\n\n<p><strong>VWO<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u8cbb\u7528\uff1a$99\/\u6708\uff5e<\/li>\n\n\n\n<li>\u6a5f\u80fd\uff1aAB\u30c6\u30b9\u30c8\u3001\u591a\u5909\u91cf\u30c6\u30b9\u30c8\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba<\/li>\n\n\n\n<li>\u7279\u5fb4\uff1a\u76f4\u611f\u7684\u306a\u64cd\u4f5c\u3001\u8c4a\u5bcc\u306a\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"%E3%83%84%E3%83%BC%E3%83%AB%E9%81%B8%E5%AE%9A%E3%81%AE%E3%83%9D%E3%82%A4%E3%83%B3%E3%83%88\">\u30c4\u30fc\u30eb\u9078\u5b9a\u306e\u30dd\u30a4\u30f3\u30c8<\/h3>\n\n\n\n<p><strong>\u4e88\u7b97\u306b\u5fdc\u3058\u305f\u9078\u629e<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u7121\u6599\uff1aGoogle Analytics 4 + \u6709\u610f\u5dee\u5224\u5b9a\u30c4\u30fc\u30eb<\/li>\n\n\n\n<li>\u5c0f\u898f\u6a21\uff1aSiTest<\/li>\n\n\n\n<li>\u4e2d\u898f\u6a21\uff1aVWO<\/li>\n\n\n\n<li>\u5927\u898f\u6a21\uff1aDLPO<\/li>\n<\/ul>\n\n\n\n<p><strong>\u6a5f\u80fd\u8981\u4ef6\u306b\u3088\u308b\u9078\u629e<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u57fa\u672c\u7684\u306aAB\u30c6\u30b9\u30c8\uff1aGoogle Analytics 4<\/li>\n\n\n\n<li>\u8a73\u7d30\u5206\u6790\uff1aSiTest<\/li>\n\n\n\n<li>\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\uff1aDLPO\u3001VWO<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"success-tips\">7. LPO AB\u30c6\u30b9\u30c8\u3092\u6210\u529f\u3055\u305b\u308b\u30b3\u30c4\uff1a\u52b9\u679c\u3092\u6700\u5927\u5316\u3059\u308b\u79d8\u8a23<\/h2>\n\n\n\n<p>LPO AB\u30c6\u30b9\u30c8\u3092\u6210\u529f\u3055\u305b\u308b\u305f\u3081\u306e\u5b9f\u8df5\u7684\u306a\u30b3\u30c4\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"1.-%E5%8D%81%E5%88%86%E3%81%AA%E3%82%B5%E3%83%B3%E3%83%97%E3%83%AB%E3%82%B5%E3%82%A4%E3%82%BA%E3%81%AE%E7%A2%BA%E4%BF%9D\">1. \u5341\u5206\u306a\u30b5\u30f3\u30d7\u30eb\u30b5\u30a4\u30ba\u306e\u78ba\u4fdd<\/h3>\n\n\n\n<p><strong>\u6700\u4f4e\u9650\u5fc5\u8981\u306a\u30b5\u30f3\u30d7\u30eb\u30b5\u30a4\u30ba<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5404\u30d1\u30bf\u30fc\u30f3\u6700\u4f4e30\u4ef6\u4ee5\u4e0a\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3<\/li>\n\n\n\n<li>\u7d71\u8a08\u7684\u6709\u610f\u6027\u3092\u78ba\u4fdd\u3059\u308b\u305f\u3081\u306e\u5341\u5206\u306aPV\u6570<\/li>\n\n\n\n<li>\u6700\u4f4e2\u9031\u9593\u4ee5\u4e0a\u306e\u30c6\u30b9\u30c8\u671f\u9593<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"2.-1%E3%81%A4%E3%81%AE%E8%A6%81%E7%B4%A0%E3%81%AB%E7%B5%9E%E3%81%A3%E3%81%9F%E3%83%86%E3%82%B9%E3%83%88\">2. 1\u3064\u306e\u8981\u7d20\u306b\u7d5e\u3063\u305f\u30c6\u30b9\u30c8<\/h3>\n\n\n\n<p><strong>\u52b9\u679c\u7684\u306a\u30c6\u30b9\u30c8\u8a2d\u8a08<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5909\u66f4\u3059\u308b\u8981\u7d20\u306f1\u3064\u306b\u9650\u5b9a<\/li>\n\n\n\n<li>\u8907\u6570\u8981\u7d20\u3092\u540c\u6642\u306b\u5909\u66f4\u3057\u306a\u3044<\/li>\n\n\n\n<li>\u52b9\u679c\u306e\u8981\u56e0\u3092\u660e\u78ba\u306b\u7279\u5b9a\u3067\u304d\u308b\u8a2d\u8a08<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"3.-%E3%83%A6%E3%83%BC%E3%82%B6%E3%83%BC%E7%9B%AE%E7%B7%9A%E3%81%A7%E3%81%AE%E4%BB%AE%E8%AA%AC%E7%AB%8B%E6%A1%88\">3. \u30e6\u30fc\u30b6\u30fc\u76ee\u7dda\u3067\u306e\u4eee\u8aac\u7acb\u6848<\/h3>\n\n\n\n<p><strong>\u6210\u529f\u3059\u308b\u4eee\u8aac\u306e\u7279\u5fb4<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u5fc3\u7406\u3092\u8003\u616e<\/li>\n\n\n\n<li>\u5177\u4f53\u7684\u3067\u691c\u8a3c\u53ef\u80fd<\/li>\n\n\n\n<li>\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u305f\u6839\u62e0\u304c\u3042\u308b<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"4.-%E7%B6%99%E7%B6%9A%E7%9A%84%E3%81%AA%E6%94%B9%E5%96%84%E3%82%B5%E3%82%A4%E3%82%AF%E3%83%AB\">4. \u7d99\u7d9a\u7684\u306a\u6539\u5584\u30b5\u30a4\u30af\u30eb<\/h3>\n\n\n\n<p><strong>PDCA\u30b5\u30a4\u30af\u30eb\u306e\u91cd\u8981\u6027<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u67081\u56de\u4ee5\u4e0a\u306e\u30c6\u30b9\u30c8\u5b9f\u65bd<\/li>\n\n\n\n<li>\u7d50\u679c\u306e\u84c4\u7a4d\u3068\u5206\u6790<\/li>\n\n\n\n<li>\u6b21\u56de\u30c6\u30b9\u30c8\u3078\u306e\u77e5\u898b\u6d3b\u7528<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"5.-%E5%A4%96%E9%83%A8%E8%A6%81%E5%9B%A0%E3%81%AE%E8%80%83%E6%85%AE\">5. \u5916\u90e8\u8981\u56e0\u306e\u8003\u616e<\/h3>\n\n\n\n<p><strong>\u30c6\u30b9\u30c8\u7d50\u679c\u306b\u5f71\u97ff\u3059\u308b\u8981\u56e0<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5b63\u7bc0\u6027<\/li>\n\n\n\n<li>\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u5b9f\u65bd<\/li>\n\n\n\n<li>\u7af6\u5408\u306e\u52d5\u5411<\/li>\n\n\n\n<li>\u5e83\u544a\u914d\u4fe1\u306e\u5909\u66f4<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"common-mistakes\">8. \u3088\u304f\u3042\u308b\u5931\u6557\u30d1\u30bf\u30fc\u30f3\u3068\u5bfe\u7b56\uff1a\u9665\u308a\u304c\u3061\u306a\u843d\u3068\u3057\u7a74\u3092\u56de\u907f<\/h2>\n\n\n\n<p>LPO AB\u30c6\u30b9\u30c8\u3067\u3088\u304f\u3042\u308b\u5931\u6557\u30d1\u30bf\u30fc\u30f3\u3068\u305d\u306e\u5bfe\u7b56\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"%E5%A4%B1%E6%95%97%E3%83%91%E3%82%BF%E3%83%BC%E3%83%B31%EF%BC%9A%E3%82%B5%E3%83%B3%E3%83%97%E3%83%AB%E3%82%B5%E3%82%A4%E3%82%BA%E4%B8%8D%E8%B6%B3\">\u5931\u6557\u30d1\u30bf\u30fc\u30f31\uff1a\u30b5\u30f3\u30d7\u30eb\u30b5\u30a4\u30ba\u4e0d\u8db3<\/h3>\n\n\n\n<p><strong>\u554f\u984c<\/strong>&nbsp;\u30c6\u30b9\u30c8\u671f\u9593\u3084\u6d41\u5165\u6570\u304c\u4e0d\u8db3\u3057\u3001\u7d71\u8a08\u7684\u306b\u4fe1\u983c\u3067\u304d\u306a\u3044\u7d50\u679c\u306b\u306a\u308b\u3002<\/p>\n\n\n\n<p><strong>\u5bfe\u7b56<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u4e8b\u524d\u306b\u30b5\u30f3\u30d7\u30eb\u30b5\u30a4\u30ba\u3092\u8a08\u7b97<\/li>\n\n\n\n<li>\u5341\u5206\u306a\u30c6\u30b9\u30c8\u671f\u9593\u3092\u8a2d\u5b9a<\/li>\n\n\n\n<li>\u6d41\u5165\u6570\u304c\u5c11\u306a\u3044\u5834\u5408\u306f\u5e83\u544a\u4e88\u7b97\u306e\u8abf\u6574<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"%E5%A4%B1%E6%95%97%E3%83%91%E3%82%BF%E3%83%BC%E3%83%B32%EF%BC%9A%E8%A4%87%E6%95%B0%E8%A6%81%E7%B4%A0%E3%81%AE%E5%90%8C%E6%99%82%E5%A4%89%E6%9B%B4\">\u5931\u6557\u30d1\u30bf\u30fc\u30f32\uff1a\u8907\u6570\u8981\u7d20\u306e\u540c\u6642\u5909\u66f4<\/h3>\n\n\n\n<p><strong>\u554f\u984c<\/strong>&nbsp;\u8907\u6570\u306e\u8981\u7d20\u3092\u540c\u6642\u306b\u5909\u66f4\u3057\u3001\u4f55\u304c\u52b9\u679c\u3092\u3082\u305f\u3089\u3057\u305f\u304b\u308f\u304b\u3089\u306a\u3044\u3002<\/p>\n\n\n\n<p><strong>\u5bfe\u7b56<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>1\u3064\u306e\u8981\u7d20\u306b\u7d5e\u3063\u305f\u30c6\u30b9\u30c8<\/li>\n\n\n\n<li>\u6bb5\u968e\u7684\u306a\u6539\u5584\u30a2\u30d7\u30ed\u30fc\u30c1<\/li>\n\n\n\n<li>\u8981\u56e0\u3092\u7279\u5b9a\u3067\u304d\u308b\u8a2d\u8a08<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"%E5%A4%B1%E6%95%97%E3%83%91%E3%82%BF%E3%83%BC%E3%83%B33%EF%BC%9A%E4%B8%BB%E8%A6%B3%E7%9A%84%E3%81%AA%E5%88%A4%E6%96%AD\">\u5931\u6557\u30d1\u30bf\u30fc\u30f33\uff1a\u4e3b\u89b3\u7684\u306a\u5224\u65ad<\/h3>\n\n\n\n<p><strong>\u554f\u984c<\/strong>&nbsp;\u30c7\u30fc\u30bf\u3067\u306f\u306a\u304f\u611f\u899a\u3067\u5224\u65ad\u3057\u3001\u52b9\u679c\u306e\u4f4e\u3044\u6539\u5584\u3092\u5b9f\u65bd\u3002<\/p>\n\n\n\n<p><strong>\u5bfe\u7b56<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u7d71\u8a08\u7684\u6709\u610f\u6027\u306e\u78ba\u8a8d<\/li>\n\n\n\n<li>\u5b9a\u91cf\u7684\u306a\u6307\u6a19\u3067\u306e\u8a55\u4fa1<\/li>\n\n\n\n<li>\u5ba2\u89b3\u7684\u306a\u30c7\u30fc\u30bf\u5206\u6790<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"%E5%A4%B1%E6%95%97%E3%83%91%E3%82%BF%E3%83%BC%E3%83%B34%EF%BC%9A%E4%B8%80%E5%9B%9E%E9%99%90%E3%82%8A%E3%81%AE%E3%83%86%E3%82%B9%E3%83%88\">\u5931\u6557\u30d1\u30bf\u30fc\u30f34\uff1a\u4e00\u56de\u9650\u308a\u306e\u30c6\u30b9\u30c8<\/h3>\n\n\n\n<p><strong>\u554f\u984c<\/strong>&nbsp;\u4e00\u5ea6\u30c6\u30b9\u30c8\u3057\u3066\u7d42\u308f\u308a\u3001\u7d99\u7d9a\u7684\u306a\u6539\u5584\u3092\u884c\u308f\u306a\u3044\u3002<\/p>\n\n\n\n<p><strong>\u5bfe\u7b56<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5b9a\u671f\u7684\u306a\u30c6\u30b9\u30c8\u5b9f\u65bd<\/li>\n\n\n\n<li>\u6539\u5584\u7d50\u679c\u306e\u84c4\u7a4d<\/li>\n\n\n\n<li>\u9577\u671f\u7684\u306a\u8996\u70b9\u3067\u306e\u6700\u9069\u5316<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"speed-optimization\">9. \u8868\u793a\u901f\u5ea6\u6539\u5584\u3068LPO AB\u30c6\u30b9\u30c8\uff1a\u30b5\u30a4\u30c8\u9ad8\u901f\u5316\u3067\u96e2\u8131\u7387\u3092\u524a\u6e1b<\/h2>\n\n\n\n<p>\u8868\u793a\u901f\u5ea6\u306fLPO\u306b\u304a\u3044\u3066\u91cd\u8981\u306a\u8981\u7d20\u306e\u4e00\u3064\u3067\u3059\u3002\u7279\u306b\u3001<a href=\"https:\/\/www.landinghub.net\/\" target=\"_blank\" rel=\"noreferrer noopener\">LandingHub<\/a>\u306e\u3088\u3046\u306a\u30b5\u30a4\u30c8\u9ad8\u901f\u5316\u30b5\u30fc\u30d3\u30b9\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u5927\u5e45\u306a\u6539\u5584\u304c\u671f\u5f85\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"%E8%A1%A8%E7%A4%BA%E9%80%9F%E5%BA%A6%E3%81%8Ccvr%E3%81%AB%E4%B8%8E%E3%81%88%E3%82%8B%E5%BD%B1%E9%9F%BF\">\u8868\u793a\u901f\u5ea6\u304cCVR\u306b\u4e0e\u3048\u308b\u5f71\u97ff<\/h3>\n\n\n\n<p><strong>\u8868\u793a\u901f\u5ea6\u306e\u91cd\u8981\u6027<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u30da\u30fc\u30b8\u8868\u793a\u306b3\u79d2\u4ee5\u4e0a\u304b\u304b\u308b\u3068\u3001\u7d0440%\u306e\u30e6\u30fc\u30b6\u30fc\u304c\u96e2\u8131<\/li>\n\n\n\n<li>\u8868\u793a\u901f\u5ea6\u304c1\u79d2\u9045\u5ef6\u3059\u308b\u3060\u3051\u3067\u3001CVR\u304c\u7d047%\u4f4e\u4e0b<\/li>\n\n\n\n<li>\u30e2\u30d0\u30a4\u30eb\u74b0\u5883\u3067\u306f\u7279\u306b\u5f71\u97ff\u304c\u9855\u8457<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"%E8%A1%A8%E7%A4%BA%E9%80%9F%E5%BA%A6%E3%81%AE%E6%94%B9%E5%96%84%E6%96%B9%E6%B3%95\">\u8868\u793a\u901f\u5ea6\u306e\u6539\u5584\u65b9\u6cd5<\/h3>\n\n\n\n<p><strong>\u4e00\u822c\u7684\u306a\u6539\u5584\u65b9\u6cd5<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u753b\u50cf\u306e\u6700\u9069\u5316\u30fb\u5727\u7e2e<\/li>\n\n\n\n<li>CSS\u30fbJavaScript\u306e\u6700\u9069\u5316<\/li>\n\n\n\n<li>CDN\u306e\u6d3b\u7528<\/li>\n\n\n\n<li>\u30b5\u30fc\u30d0\u30fc\u30ec\u30b9\u30dd\u30f3\u30b9\u6642\u9593\u306e\u6539\u5584<\/li>\n<\/ul>\n\n\n\n<p><strong>LandingHub\u3092\u6d3b\u7528\u3057\u305f\u6539\u5584<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u30bf\u30b0\u3092\u8a2d\u7f6e\u3059\u308b\u3060\u3051\u3067\u5373\u65e5\u9ad8\u901f\u5316<\/li>\n\n\n\n<li>\u72ec\u81ea\u306e\u30ec\u30a4\u30b8\u30fc\u30ed\u30fc\u30c9\u6280\u8853\uff08\u7279\u8a31\u53d6\u5f97\u6e08\u307f\uff09<\/li>\n\n\n\n<li>\u81ea\u52d5\u7684\u306a\u30a2\u30af\u30bb\u30b9\u5206\u6563\u6a5f\u80fd<\/li>\n\n\n\n<li>400\u793e\u4ee5\u4e0a\u306e\u5c0e\u5165\u5b9f\u7e3e<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"%E8%A1%A8%E7%A4%BA%E9%80%9F%E5%BA%A6%E6%94%B9%E5%96%84%E3%81%AE%E5%8A%B9%E6%9E%9C%E6%B8%AC%E5%AE%9A\">\u8868\u793a\u901f\u5ea6\u6539\u5584\u306e\u52b9\u679c\u6e2c\u5b9a<\/h3>\n\n\n\n<p><strong>\u6539\u5584\u52b9\u679c\u306e\u6307\u6a19<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u30da\u30fc\u30b8\u8aad\u307f\u8fbc\u307f\u6642\u9593<\/li>\n\n\n\n<li>\u76f4\u5e30\u7387<\/li>\n\n\n\n<li>\u6ede\u5728\u6642\u9593<\/li>\n\n\n\n<li>CVR<\/li>\n<\/ul>\n\n\n\n<p><strong>AB\u30c6\u30b9\u30c8\u3067\u306e\u691c\u8a3c<\/strong>&nbsp;\u8868\u793a\u901f\u5ea6\u6539\u5584\u524d\u5f8c\u3067AB\u30c6\u30b9\u30c8\u3092\u5b9f\u65bd\u3057\u3001\u5b9a\u91cf\u7684\u306b\u52b9\u679c\u3092\u6e2c\u5b9a\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"%E8%A1%A8%E7%A4%BA%E9%80%9F%E5%BA%A6%E6%94%B9%E5%96%84%E3%81%AE%E6%88%90%E5%8A%9F%E4%BA%8B%E4%BE%8B\">\u8868\u793a\u901f\u5ea6\u6539\u5584\u306e\u6210\u529f\u4e8b\u4f8b<\/h3>\n\n\n\n<p><strong>\u4e8b\u4f8b\uff1aEC\u30b5\u30a4\u30c8\u3067\u306e\u6539\u5584<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u6539\u5584\u524d\uff1a\u5e73\u5747\u8aad\u307f\u8fbc\u307f\u6642\u95935.2\u79d2<\/li>\n\n\n\n<li>\u6539\u5584\u5f8c\uff1a\u5e73\u5747\u8aad\u307f\u8fbc\u307f\u6642\u95932.1\u79d2<\/li>\n\n\n\n<li>\u7d50\u679c\uff1aCVR\u304c15%\u5411\u4e0a\u3001\u76f4\u5e30\u7387\u304c12%\u6539\u5584<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"%E8%A1%A8%E7%A4%BA%E9%80%9F%E5%BA%A6%E6%94%B9%E5%96%84%E3%81%AE%E3%83%9D%E3%82%A4%E3%83%B3%E3%83%88\">\u8868\u793a\u901f\u5ea6\u6539\u5584\u306e\u30dd\u30a4\u30f3\u30c8<\/h3>\n\n\n\n<p><strong>\u512a\u5148\u5ea6\u306e\u9ad8\u3044\u6539\u5584\u9805\u76ee<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>\u30d5\u30a1\u30fc\u30b9\u30c8\u30d3\u30e5\u30fc\u306e\u9ad8\u901f\u5316<\/li>\n\n\n\n<li>\u753b\u50cf\u306e\u6700\u9069\u5316<\/li>\n\n\n\n<li>\u4e0d\u8981\u306a\u30b9\u30af\u30ea\u30d7\u30c8\u306e\u524a\u9664<\/li>\n\n\n\n<li>\u30ad\u30e3\u30c3\u30b7\u30e5\u306e\u6d3b\u7528<\/li>\n<\/ol>\n\n\n\n<p><strong>\u7d99\u7d9a\u7684\u306a\u76e3\u8996<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5b9a\u671f\u7684\u306a\u901f\u5ea6\u6e2c\u5b9a<\/li>\n\n\n\n<li>\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u6307\u6a19\u306e\u76e3\u8996<\/li>\n\n\n\n<li>\u6539\u5584\u52b9\u679c\u306e\u5b9a\u91cf\u8a55\u4fa1<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\">10. \u307e\u3068\u3081\uff1a\u7d99\u7d9a\u7684\u306a\u6539\u5584\u3067CVR\u5411\u4e0a\u3092\u5b9f\u73fe<\/h2>\n\n\n\n<p>LPO AB\u30c6\u30b9\u30c8\u306f\u3001\u73fe\u4ee3\u306eWeb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3044\u3066\u5fc5\u9808\u306e\u624b\u6cd5\u3067\u3059\u3002\u9069\u5207\u306b\u5b9f\u65bd\u3059\u308b\u3053\u3068\u3067\u3001\u5e83\u544a\u52b9\u679c\u3092\u6700\u5927\u5316\u3057\u3001\u30d3\u30b8\u30cd\u30b9\u6210\u679c\u306e\u5411\u4e0a\u3092\u5b9f\u73fe\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"%E6%88%90%E5%8A%9F%E3%81%AE%E3%81%9F%E3%82%81%E3%81%AE%E9%87%8D%E8%A6%81%E3%83%9D%E3%82%A4%E3%83%B3%E3%83%88\">\u6210\u529f\u306e\u305f\u3081\u306e\u91cd\u8981\u30dd\u30a4\u30f3\u30c8<\/h3>\n\n\n\n<p><strong>1. \u30c7\u30fc\u30bf\u30c9\u30ea\u30d6\u30f3\u306a\u30a2\u30d7\u30ed\u30fc\u30c1<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u611f\u899a\u3067\u306f\u306a\u304f\u3001\u5b9f\u969b\u306e\u30e6\u30fc\u30b6\u30fc\u884c\u52d5\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u304f\u6539\u5584<\/li>\n\n\n\n<li>\u7d71\u8a08\u7684\u6709\u610f\u6027\u3092\u78ba\u4fdd\u3057\u305f\u30c6\u30b9\u30c8\u8a2d\u8a08<\/li>\n\n\n\n<li>\u7d99\u7d9a\u7684\u306a\u52b9\u679c\u6e2c\u5b9a\u3068\u5206\u6790<\/li>\n<\/ul>\n\n\n\n<p><strong>2. \u512a\u5148\u5ea6\u3092\u610f\u8b58\u3057\u305f\u6539\u5584<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>CVR\u306b\u5927\u304d\u304f\u5f71\u97ff\u3059\u308b\u8981\u7d20\u304b\u3089\u7740\u624b<\/li>\n\n\n\n<li>\u30d5\u30a1\u30fc\u30b9\u30c8\u30d3\u30e5\u30fc\u3001CTA\u30dc\u30bf\u30f3\u3001\u30d5\u30a9\u30fc\u30e0\u306e\u512a\u5148\u6539\u5584<\/li>\n\n\n\n<li>\u8868\u793a\u901f\u5ea6\u306e\u6700\u9069\u5316<\/li>\n<\/ul>\n\n\n\n<p><strong>3. \u7d99\u7d9a\u7684\u306a\u6539\u5584\u30b5\u30a4\u30af\u30eb<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u67081\u56de\u4ee5\u4e0a\u306e\u30c6\u30b9\u30c8\u5b9f\u65bd<\/li>\n\n\n\n<li>PDCA\u30b5\u30a4\u30af\u30eb\u306e\u7d99\u7d9a<\/li>\n\n\n\n<li>\u77e5\u898b\u306e\u84c4\u7a4d\u3068\u6d3b\u7528<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"%E4%BB%8A%E5%BE%8C%E3%81%AE%E5%B1%95%E6%9C%9B\">\u4eca\u5f8c\u306e\u5c55\u671b<\/h3>\n\n\n\n<p>LPO AB\u30c6\u30b9\u30c8\u306f\u3001AI\u6280\u8853\u306e\u767a\u5c55\u3068\u3068\u3082\u306b\u3055\u3089\u306b\u9ad8\u5ea6\u5316\u3057\u3066\u3044\u304f\u3053\u3068\u304c\u4e88\u60f3\u3055\u308c\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u57fa\u672c\u7684\u306a\u8003\u3048\u65b9\u3084\u624b\u6cd5\u306f\u5909\u308f\u308a\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p><strong>\u91cd\u8981\u306a\u306e\u306f\u7d99\u7d9a\u6027<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u4e00\u5ea6\u306e\u6539\u5584\u3067\u6e80\u8db3\u305b\u305a\u3001\u7d99\u7d9a\u7684\u306b\u53d6\u308a\u7d44\u3080<\/li>\n\n\n\n<li>\u5c0f\u3055\u306a\u6539\u5584\u3092\u7a4d\u307f\u91cd\u306d\u308b<\/li>\n\n\n\n<li>\u9577\u671f\u7684\u306a\u8996\u70b9\u3067\u306e\u6700\u9069\u5316<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"%E5%AE%9F%E8%B7%B5%E3%81%B8%E3%81%AE%E7%AC%AC%E4%B8%80%E6%AD%A9\">\u5b9f\u8df5\u3078\u306e\u7b2c\u4e00\u6b69<\/h3>\n\n\n\n<p>LPO AB\u30c6\u30b9\u30c8\u3092\u59cb\u3081\u308b\u306b\u3042\u305f\u3063\u3066\u3001\u307e\u305a\u306f\u4ee5\u4e0b\u304b\u3089\u59cb\u3081\u308b\u3053\u3068\u3092\u304a\u52e7\u3081\u3057\u307e\u3059\uff1a<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>\u73fe\u72b6\u5206\u6790<\/strong>\uff1aGoogle Analytics 4\u3067LP\u306e\u73fe\u72b6\u3092\u628a\u63e1<\/li>\n\n\n\n<li><strong>\u512a\u5148\u5ea6\u8a2d\u5b9a<\/strong>\uff1a\u6539\u5584\u52b9\u679c\u306e\u9ad8\u3044\u8981\u7d20\u3092\u7279\u5b9a<\/li>\n\n\n\n<li><strong>\u4eee\u8aac\u7acb\u6848<\/strong>\uff1a\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u305f\u5177\u4f53\u7684\u306a\u4eee\u8aac\u3092\u7acb\u6848<\/li>\n\n\n\n<li><strong>\u30c6\u30b9\u30c8\u5b9f\u65bd<\/strong>\uff1a\u5c0f\u3055\u306a\u6539\u5584\u304b\u3089\u59cb\u3081\u308b<\/li>\n\n\n\n<li><strong>\u7d99\u7d9a\u6539\u5584<\/strong>\uff1a\u7d50\u679c\u3092\u5206\u6790\u3057\u3001\u6b21\u306e\u30c6\u30b9\u30c8\u306b\u6d3b\u304b\u3059<\/li>\n<\/ol>\n\n\n\n<p>LPO AB\u30c6\u30b9\u30c8\u306f\u3001\u6b63\u3057\u304f\u5b9f\u65bd\u3059\u308c\u3070\u5fc5\u305a\u6210\u679c\u304c\u51fa\u308b\u624b\u6cd5\u3067\u3059\u3002\u3053\u306e\u8a18\u4e8b\u3067\u7d39\u4ecb\u3057\u305f\u5185\u5bb9\u3092\u53c2\u8003\u306b\u3001\u305c\u3072\u5b9f\u8df5\u3057\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<p>\u8868\u793a\u901f\u5ea6\u306e\u6539\u5584\u304c\u5fc5\u8981\u306a\u5834\u5408\u306f\u3001<a href=\"https:\/\/www.landinghub.net\/\" target=\"_blank\" rel=\"noreferrer noopener\">LandingHub<\/a>\u306e\u3088\u3046\u306a\u5c02\u9580\u30b5\u30fc\u30d3\u30b9\u306e\u6d3b\u7528\u3082\u691c\u8a0e\u3057\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002\u30bf\u30b0\u306e\u8a2d\u7f6e\u3060\u3051\u3067\u5373\u65e5\u9ad8\u901f\u5316\u304c\u53ef\u80fd\u3067\u3001\u591a\u304f\u306e\u4f01\u696d\u3067\u52b9\u679c\u304c\u5b9f\u8a3c\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u7d99\u7d9a\u7684\u306a\u6539\u5584\u3092\u901a\u3058\u3066\u3001\u3042\u306a\u305f\u306eLP\u306eCVR\u3092\u5927\u5e45\u306b\u5411\u4e0a\u3055\u305b\u307e\u3057\u3087\u3046\u3002\u6210\u529f\u306e\u9375\u306f\u3001\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u305f\u4eee\u8aac\u7acb\u6848\u3068\u3001\u8ae6\u3081\u305a\u306b\u7d99\u7d9a\u3059\u308b\u59ff\u52e2\u306b\u3042\u308a\u307e\u3059\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>LPO AB\u30c6\u30b9\u30c8\u3068\u306f\uff1f\u57fa\u790e\u77e5\u8b58\u304b\u3089\u59cb\u3081\u308b\u6700\u9069\u5316\u306e\u7b2c\u4e00\u6b69 LPO AB\u30c6\u30b9\u30c8\u306f\u3001\u73fe\u4ee3\u306eWeb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3044\u3066\u6b20\u304b\u305b\u306a\u3044\u624b\u6cd5\u3067\u3059\u3002\u307e\u305a\u57fa\u672c\u7684\u306a\u6982\u5ff5\u304b\u3089\u7406\u89e3\u3057\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002 LPO\u3068\u306f\u4f55\u304b\uff1f LPO\uff08Landing  [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15,13],"tags":[],"class_list":["post-1165","post","type-post","status-publish","format-standard","hentry","category-lp","category-improvement"],"_links":{"self":[{"href":"https:\/\/www.andco.group\/blog\/wp-json\/wp\/v2\/posts\/1165","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.andco.group\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.andco.group\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.andco.group\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.andco.group\/blog\/wp-json\/wp\/v2\/comments?post=1165"}],"version-history":[{"count":1,"href":"https:\/\/www.andco.group\/blog\/wp-json\/wp\/v2\/posts\/1165\/revisions"}],"predecessor-version":[{"id":1166,"href":"https:\/\/www.andco.group\/blog\/wp-json\/wp\/v2\/posts\/1165\/revisions\/1166"}],"wp:attachment":[{"href":"https:\/\/www.andco.group\/blog\/wp-json\/wp\/v2\/media?parent=1165"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.andco.group\/blog\/wp-json\/wp\/v2\/categories?post=1165"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.andco.group\/blog\/wp-json\/wp\/v2\/tags?post=1165"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}