{"id":1179,"date":"2025-07-18T15:12:59","date_gmt":"2025-07-18T06:12:59","guid":{"rendered":"https:\/\/www.andco.group\/blog\/?p=1179"},"modified":"2025-07-18T15:13:00","modified_gmt":"2025-07-18T06:13:00","slug":"lpo-mechanism","status":"publish","type":"post","link":"https:\/\/www.andco.group\/blog\/lpo-mechanism\/","title":{"rendered":"LPO\uff08\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u6700\u9069\u5316\uff09\u306e\u4ed5\u7d44\u307f\u3068\u306f\uff1fCV\u7387\u3092\u5287\u7684\u306b\u5411\u4e0a\u3055\u305b\u308b\u5b9f\u8df5\u7684\u306a\u624b\u6cd5\u3092\u5fb9\u5e95\u89e3\u8aac"},"content":{"rendered":"\n<p>Web \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3044\u3066\u3001\u305b\u3063\u304b\u304f\u591a\u304f\u306e\u4e88\u7b97\u3092\u304b\u3051\u3066\u5e83\u544a\u3092\u51fa\u7a3f\u3057\u3001\u30e6\u30fc\u30b6\u30fc\u3092\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\uff08LP\uff09\u306b\u8a98\u5c0e\u3057\u3066\u3082\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\uff08CVR\uff09\u304c\u4f4e\u3051\u308c\u3070\u3001\u6295\u8cc7\u5bfe\u52b9\u679c\u306f\u671f\u5f85\u3067\u304d\u307e\u305b\u3093\u3002\u305d\u3053\u3067\u91cd\u8981\u306b\u306a\u308b\u306e\u304c\u3001LPO\uff08\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u6700\u9069\u5316\uff09\u306e\u4ed5\u7d44\u307f\u3067\u3059\u3002<\/p>\n\n\n\n<p>LPO\u3068\u306f\u3001Landing Page Optimization \u306e\u7565\u3067\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u30cb\u30fc\u30ba\u306b\u5408\u308f\u305b\u3066\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u306e\u69cb\u6210\u3084\u30c7\u30b6\u30a4\u30f3\u3092\u7d99\u7d9a\u7684\u306b\u6539\u5584\u3057\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3092\u6700\u5927\u5316\u3059\u308b\u624b\u6cd5\u3067\u3059\u3002\u5358\u7d14\u306b\u300c\u30da\u30fc\u30b8\u3092\u4f5c\u3063\u3066\u7d42\u308f\u308a\u300d\u3067\u306f\u306a\u304f\u3001\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u305f\u6539\u5584\u30b5\u30a4\u30af\u30eb\u3092\u56de\u3059\u3053\u3068\u3067\u3001\u540c\u3058\u6d41\u5165\u6570\u3067\u3082\u6210\u679c\u3092\u5927\u5e45\u306b\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u672c\u8a18\u4e8b\u3067\u306f\u3001LPO\u306e\u57fa\u672c\u7684\u306a\u4ed5\u7d44\u307f\u304b\u3089\u5b9f\u8df5\u7684\u306a\u6539\u5584\u624b\u6cd5\u3001\u3055\u3089\u306b\u306f\u8868\u793a\u901f\u5ea6\u306e\u6539\u5584\u30dd\u30a4\u30f3\u30c8\u307e\u3067\u3001\u521d\u5fc3\u8005\u306e\u65b9\u3067\u3082\u7406\u89e3\u3067\u304d\u308b\u3088\u3046\u8a73\u3057\u304f\u89e3\u8aac\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1. LPO\u306e\u57fa\u672c\u7684\u306a\u4ed5\u7d44\u307f\u3068\u306f\uff1f<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"1.1-lpo%EF%BC%88%E3%83%A9%E3%83%B3%E3%83%87%E3%82%A3%E3%83%B3%E3%82%B0%E3%83%9A%E3%83%BC%E3%82%B8%E6%9C%80%E9%81%A9%E5%8C%96%EF%BC%89%E3%81%AE%E5%AE%9A%E7%BE%A9\">1.1 LPO\uff08\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u6700\u9069\u5316\uff09\u306e\u5b9a\u7fa9<\/h3>\n\n\n\n<p>LPO\uff08Landing Page Optimization\uff09\u306f\u3001Web\u5e83\u544a\u3084\u691c\u7d22\u7d50\u679c\u3001SNS\u306a\u3069\u304b\u3089\u6d41\u5165\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u304c\u6700\u521d\u306b\u5230\u9054\u3059\u308b\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u3092\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u30c7\u30fc\u30bf\u3084\u5fc3\u7406\u3092\u5206\u6790\u3057\u3066\u6700\u9069\u5316\u3059\u308b\u65bd\u7b56\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u5177\u4f53\u7684\u306b\u306f\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u8981\u7d20\u3092\u7d99\u7d9a\u7684\u306b\u6539\u5584\u3057\u3066\u3044\u304d\u307e\u3059\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u30d5\u30a1\u30fc\u30b9\u30c8\u30d3\u30e5\u30fc<\/strong>\uff1a\u30e6\u30fc\u30b6\u30fc\u304c\u6700\u521d\u306b\u76ee\u306b\u3059\u308b\u753b\u9762<\/li>\n\n\n\n<li><strong>\u30ad\u30e3\u30c3\u30c1\u30b3\u30d4\u30fc<\/strong>\uff1a\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u9b45\u529b\u3092\u4f1d\u3048\u308b\u6587\u8a00<\/li>\n\n\n\n<li><strong>CTA\uff08Call To Action\uff09<\/strong>\uff1a\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u4fc3\u3059\u30dc\u30bf\u30f3\u3084\u8981\u7d20<\/li>\n\n\n\n<li><strong>\u30b3\u30f3\u30c6\u30f3\u30c4\u69cb\u6210<\/strong>\uff1a\u60c5\u5831\u306e\u4e26\u3073\u9806\u3084\u898b\u305b\u65b9<\/li>\n\n\n\n<li><strong>\u30c7\u30b6\u30a4\u30f3<\/strong>\uff1a\u8272\u5f69\u3001\u30ec\u30a4\u30a2\u30a6\u30c8\u3001\u30d5\u30a9\u30f3\u30c8\u7b49\u306e\u8996\u899a\u7684\u8981\u7d20<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"1.2-lpo%E3%81%8C%E9%87%8D%E8%A6%81%E3%81%AA%E7%90%86%E7%94%B1\">1.2 LPO\u304c\u91cd\u8981\u306a\u7406\u7531<\/h3>\n\n\n\n<p>\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u306e\u5e73\u5747\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u306f\u696d\u754c\u306b\u3088\u3063\u3066\u7570\u306a\u308a\u307e\u3059\u304c\u3001\u591a\u304f\u306e\u5834\u54082\uff5e6\uff05\u7a0b\u5ea6\u3067\u3059\u3002\u3064\u307e\u308a\u3001100\u4eba\u306e\u30e6\u30fc\u30b6\u30fc\u304c\u8a2a\u554f\u3057\u3066\u3082\u3001\u5b9f\u969b\u306b\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3059\u308b\u306e\u306f2\uff5e6\u4eba\u7a0b\u5ea6\u3002\u6b8b\u308a\u306e94\uff5e98\u4eba\u306f\u96e2\u8131\u3057\u3066\u3057\u307e\u3046\u306e\u304c\u73fe\u5b9f\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u3057\u304b\u3057\u3001LPO\u3092\u9069\u5207\u306b\u5b9f\u65bd\u3059\u308b\u3053\u3068\u3067\u3001\u540c\u3058\u6d41\u5165\u6570\u3067\u3082\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3092\u5927\u5e45\u306b\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u5b9f\u969b\u3001\u5f0a\u793e\u306e\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u4e8b\u4f8b\u3067\u3082\u3001LPO\u306e\u5b9f\u65bd\u306b\u3088\u308a\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u6210\u679c\u304c\u5f97\u3089\u308c\u3066\u3044\u307e\u3059\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u4e0d\u52d5\u7523\u696d\u754c<\/strong>\uff1aCVR\u6539\u5584\u306b\u3088\u308a\u5e83\u544a\u306e\u7372\u5f97\u5358\u4fa125\uff05\u524a\u6e1b<\/li>\n\n\n\n<li><strong>\u91d1\u878d\u30b5\u30fc\u30d3\u30b9<\/strong>\uff1aCVR 5.83% \u2192 10.67%\uff08183%\u5411\u4e0a\uff09<\/li>\n\n\n\n<li><strong>\u5360\u3044\u30b5\u30fc\u30d3\u30b9<\/strong>\uff1aCVR 5.06% \u2192 9.02%\uff08178%\u5411\u4e0a\uff09<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">2. 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id=\"%EF%BC%881%EF%BC%89%E7%94%BB%E5%83%8F%E3%81%AE%E6%9C%80%E9%81%A9%E5%8C%96\">\uff081\uff09\u753b\u50cf\u306e\u6700\u9069\u5316<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u753b\u50cf\u5727\u7e2e<\/strong>\uff1a\u54c1\u8cea\u3092\u4fdd\u3061\u306a\u304c\u3089\u30d5\u30a1\u30a4\u30eb\u30b5\u30a4\u30ba\u3092\u524a\u6e1b<\/li>\n\n\n\n<li><strong>\u6b21\u4e16\u4ee3\u30d5\u30a9\u30fc\u30de\u30c3\u30c8<\/strong>\uff1aWebP\u3001AVIF\u306a\u3069\u306e\u8efd\u91cf\u30d5\u30a9\u30fc\u30de\u30c3\u30c8\u3092\u4f7f\u7528<\/li>\n\n\n\n<li><strong>\u9045\u5ef6\u8aad\u307f\u8fbc\u307f<\/strong>\uff1a\u753b\u9762\u306b\u8868\u793a\u3055\u308c\u308b\u90e8\u5206\u304b\u3089\u9806\u6b21\u8aad\u307f\u8fbc\u307f<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"%EF%BC%882%EF%BC%89%E3%82%B5%E3%83%BC%E3%83%90%E3%83%BC%E3%83%AC%E3%82%B9%E3%83%9D%E3%83%B3%E3%82%B9%E3%81%AE%E9%AB%98%E9%80%9F%E5%8C%96\">\uff082\uff09\u30b5\u30fc\u30d0\u30fc\u30ec\u30b9\u30dd\u30f3\u30b9\u306e\u9ad8\u901f\u5316<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>**CDN\uff08\u30b3\u30f3\u30c6\u30f3\u30c4\u30c7\u30ea\u30d0\u30ea\u30fc\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\uff09**\u306e\u6d3b\u7528<\/li>\n\n\n\n<li><strong>\u30b5\u30fc\u30d0\u30fc\u306e\u6027\u80fd\u5411\u4e0a<\/strong><\/li>\n\n\n\n<li><strong>\u30ad\u30e3\u30c3\u30b7\u30e5\u306e\u9069\u5207\u306a\u8a2d\u5b9a<\/strong><\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"%EF%BC%883%EF%BC%89%E3%82%B3%E3%83%BC%E3%83%89%E3%81%AE%E6%9C%80%E9%81%A9%E5%8C%96\">\uff083\uff09\u30b3\u30fc\u30c9\u306e\u6700\u9069\u5316<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>CSS\u30fbJavaScript\u306e\u5727\u7e2e<\/strong><\/li>\n\n\n\n<li><strong>\u4e0d\u8981\u306a\u30b9\u30af\u30ea\u30d7\u30c8\u306e\u524a\u9664<\/strong><\/li>\n\n\n\n<li><strong>\u30ec\u30f3\u30c0\u30ea\u30f3\u30b0\u30d6\u30ed\u30c3\u30af\u306e\u89e3\u6d88<\/strong><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"3.3-%E8%A1%A8%E7%A4%BA%E9%80%9F%E5%BA%A6%E6%B8%AC%E5%AE%9A%E3%83%84%E3%83%BC%E3%83%AB\">3.3 \u8868\u793a\u901f\u5ea6\u6e2c\u5b9a\u30c4\u30fc\u30eb<\/h3>\n\n\n\n<p>\u8868\u793a\u901f\u5ea6\u306e\u6539\u5584\u306b\u306f\u3001\u307e\u305a\u73fe\u72b6\u3092\u6b63\u78ba\u306b\u628a\u63e1\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u4ee5\u4e0b\u306e\u30c4\u30fc\u30eb\u3092\u6d3b\u7528\u3057\u307e\u3057\u3087\u3046\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Google PageSpeed Insights<\/strong>\uff1aGoogle\u304c\u63d0\u4f9b\u3059\u308b\u7121\u6599\u306e\u5206\u6790\u30c4\u30fc\u30eb<\/li>\n\n\n\n<li><strong>GTmetrix<\/strong>\uff1a\u8a73\u7d30\u306a\u5206\u6790\u7d50\u679c\u3092\u63d0\u4f9b<\/li>\n\n\n\n<li><strong>WebPageTest<\/strong>\uff1a\u4e16\u754c\u5404\u5730\u304b\u3089\u306e\u8868\u793a\u901f\u5ea6\u3092\u6e2c\u5b9a<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">4. LPO\u5b9f\u8df5\u306b\u304a\u3051\u308b\u5177\u4f53\u7684\u306a\u6539\u5584\u30dd\u30a4\u30f3\u30c8<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"4.1-%E3%83%95%E3%82%A1%E3%83%BC%E3%82%B9%E3%83%88%E3%83%93%E3%83%A5%E3%83%BC%E3%81%AE%E6%9C%80%E9%81%A9%E5%8C%96\">4.1 \u30d5\u30a1\u30fc\u30b9\u30c8\u30d3\u30e5\u30fc\u306e\u6700\u9069\u5316<\/h3>\n\n\n\n<p>\u30d5\u30a1\u30fc\u30b9\u30c8\u30d3\u30e5\u30fc\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u6700\u521d\u306b\u76ee\u306b\u3059\u308b\u90e8\u5206\u3067\u3042\u308a\u3001\u96e2\u8131\u3059\u308b\u304b\u7d9a\u304d\u3092\u8aad\u3080\u304b\u3092\u6c7a\u3081\u308b\u91cd\u8981\u306a\u8981\u7d20\u3067\u3059\u3002\u30e6\u30fc\u30b6\u30fc\u306f\u308f\u305a\u304b2.6\u79d2\u3067\u5224\u65ad\u3059\u308b\u3068\u8a00\u308f\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"%E6%94%B9%E5%96%84%E3%83%9D%E3%82%A4%E3%83%B3%E3%83%88%EF%BC%9A\">\u6539\u5584\u30dd\u30a4\u30f3\u30c8\uff1a<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u660e\u78ba\u306a\u30ad\u30e3\u30c3\u30c1\u30b3\u30d4\u30fc<\/strong>\uff1a\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u4fa1\u5024\u3092\u4e00\u76ee\u3067\u4f1d\u3048\u308b<\/li>\n\n\n\n<li><strong>\u8996\u899a\u7684\u30a4\u30f3\u30d1\u30af\u30c8<\/strong>\uff1a\u9b45\u529b\u7684\u306a\u753b\u50cf\u3084\u52d5\u753b\u3092\u4f7f\u7528<\/li>\n\n\n\n<li><strong>CTA\u30dc\u30bf\u30f3\u306e\u914d\u7f6e<\/strong>\uff1a\u30d5\u30a1\u30fc\u30b9\u30c8\u30d3\u30e5\u30fc\u306b\u5fc5\u305a\u914d\u7f6e<\/li>\n\n\n\n<li><strong>\u4fe1\u983c\u6027\u306e\u8868\u793a<\/strong>\uff1a\u5b9f\u7e3e\u3084\u8a8d\u5b9a\u30de\u30fc\u30af\u3092\u76ee\u7acb\u3064\u4f4d\u7f6e\u306b\u914d\u7f6e<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"4.2-cta%E3%83%9C%E3%82%BF%E3%83%B3%E3%81%AE%E6%9C%80%E9%81%A9%E5%8C%96\">4.2 CTA\u30dc\u30bf\u30f3\u306e\u6700\u9069\u5316<\/h3>\n\n\n\n<p>CTA\u30dc\u30bf\u30f3\u306f\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u76f4\u63a5\u5de6\u53f3\u3059\u308b\u91cd\u8981\u306a\u8981\u7d20\u3067\u3059\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"%E6%94%B9%E5%96%84%E3%83%9D%E3%82%A4%E3%83%B3%E3%83%88%EF%BC%9A-1\">\u6539\u5584\u30dd\u30a4\u30f3\u30c8\uff1a<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u8272\u306e\u9078\u629e<\/strong>\uff1a\u80cc\u666f\u8272\u3068\u660e\u78ba\u306b\u533a\u5225\u3067\u304d\u308b\u8272\u3092\u4f7f\u7528<\/li>\n\n\n\n<li><strong>\u6587\u8a00\u306e\u6700\u9069\u5316<\/strong>\uff1a\u300c\u7533\u3057\u8fbc\u3080\u300d\u3067\u306f\u306a\u304f\u300c\u7121\u6599\u3067\u8cc7\u6599\u8acb\u6c42\u3059\u308b\u300d\u306a\u3069\u5177\u4f53\u7684\u306b<\/li>\n\n\n\n<li><strong>\u30b5\u30a4\u30ba\u3068\u914d\u7f6e<\/strong>\uff1a\u5341\u5206\u306a\u5927\u304d\u3055\u3067\u3001\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u3067\u3082\u62bc\u3057\u3084\u3059\u3044\u4f4d\u7f6e\u306b<\/li>\n\n\n\n<li><strong>\u8907\u6570\u914d\u7f6e<\/strong>\uff1a\u30da\u30fc\u30b8\u4e0a\u90e8\u3001\u4e2d\u90e8\u3001\u4e0b\u90e8\u306b\u9069\u5207\u306b\u914d\u7f6e<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"4.3-%E3%82%B3%E3%83%B3%E3%83%86%E3%83%B3%E3%83%84%E6%A7%8B%E6%88%90%E3%81%AE%E6%9C%80%E9%81%A9%E5%8C%96\">4.3 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class=\"wp-block-list\">\n<li><strong>\u554f\u984c\u63d0\u8d77<\/strong>\uff1a\u30e6\u30fc\u30b6\u30fc\u306e\u8ab2\u984c\u3092\u660e\u78ba\u5316<\/li>\n\n\n\n<li><strong>\u89e3\u6c7a\u7b56\u306e\u63d0\u793a<\/strong>\uff1a\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u304c\u3069\u3046\u89e3\u6c7a\u3059\u308b\u304b<\/li>\n\n\n\n<li><strong>\u5229\u7528\u8005\u306e\u58f0<\/strong>\uff1a\u5b9f\u969b\u306e\u4f7f\u7528\u4f53\u9a13\u3092\u7d39\u4ecb<\/li>\n\n\n\n<li><strong>\u7279\u5178\u30fb\u4fdd\u8a3c<\/strong>\uff1a\u30ea\u30b9\u30af\u3092\u8efd\u6e1b\u3059\u308b\u8981\u7d20<\/li>\n\n\n\n<li><strong>\u884c\u52d5\u559a\u8d77<\/strong>\uff1a\u6700\u7d42\u7684\u306a\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3078\u306e\u8a98\u5c0e<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"4.4-%E3%82%B9%E3%83%9E%E3%83%BC%E3%83%88%E3%83%95%E3%82%A9%E3%83%B3%E5%AF%BE%E5%BF%9C\">4.4 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class=\"wp-block-list\">\n<li><strong>\u30bf\u30c3\u30d7\u3057\u3084\u3059\u3044\u30dc\u30bf\u30f3\u30b5\u30a4\u30ba<\/strong>\uff1a44px\u4ee5\u4e0a\u3092\u63a8\u5968<\/li>\n\n\n\n<li><strong>\u8aad\u307f\u3084\u3059\u3044\u30d5\u30a9\u30f3\u30c8\u30b5\u30a4\u30ba<\/strong>\uff1a16px\u4ee5\u4e0a\u3092\u63a8\u5968<\/li>\n\n\n\n<li><strong>\u30b9\u30af\u30ed\u30fc\u30eb\u6642\u306e\u898b\u3084\u3059\u3055<\/strong>\uff1a\u7e26\u9577\u306e\u30da\u30fc\u30b8\u3067\u3082\u75b2\u308c\u306a\u3044\u8a2d\u8a08<\/li>\n\n\n\n<li><strong>\u30d5\u30a9\u30fc\u30e0\u5165\u529b\u306e\u6700\u9069\u5316<\/strong>\uff1a\u5165\u529b\u9805\u76ee\u3092\u6700\u5c0f\u9650\u306b\u6291\u5236<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">5. \u30c7\u30fc\u30bf\u5206\u6790\u3068\u30c4\u30fc\u30eb\u306e\u6d3b\u7528<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"5.1-google-analytics-%E3%81%AE%E6%B4%BB%E7%94%A8\">5.1 Google Analytics \u306e\u6d3b\u7528<\/h3>\n\n\n\n<p>Google Analytics 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\u30d2\u30fc\u30c8\u30de\u30c3\u30d7\u30c4\u30fc\u30eb\u306e\u6d3b\u7528<\/h3>\n\n\n\n<p>\u30d2\u30fc\u30c8\u30de\u30c3\u30d7\u30c4\u30fc\u30eb\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u3092\u8996\u899a\u7684\u306b\u78ba\u8a8d\u3067\u304d\u308b\u512a\u308c\u305f\u30c4\u30fc\u30eb\u3067\u3059\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"%E4%B8%BB%E3%81%AA%E6%A9%9F%E8%83%BD%EF%BC%9A\">\u4e3b\u306a\u6a5f\u80fd\uff1a<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u30af\u30ea\u30c3\u30af\u30de\u30c3\u30d7<\/strong>\uff1a\u3069\u306e\u90e8\u5206\u304c\u30af\u30ea\u30c3\u30af\u3055\u308c\u3066\u3044\u308b\u304b<\/li>\n\n\n\n<li><strong>\u30b9\u30af\u30ed\u30fc\u30eb\u30de\u30c3\u30d7<\/strong>\uff1a\u3069\u3053\u307e\u3067\u30b9\u30af\u30ed\u30fc\u30eb\u3055\u308c\u3066\u3044\u308b\u304b<\/li>\n\n\n\n<li><strong>\u30a2\u30c6\u30f3\u30b7\u30e7\u30f3\u30de\u30c3\u30d7<\/strong>\uff1a\u3069\u306e\u90e8\u5206\u306b\u6ce8\u76ee\u3057\u3066\u3044\u308b\u304b<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"5.3-a%2Fb%E3%83%86%E3%82%B9%E3%83%88%E3%83%84%E3%83%BC%E3%83%AB%E3%81%AE%E6%B4%BB%E7%94%A8\">5.3 A\/B\u30c6\u30b9\u30c8\u30c4\u30fc\u30eb\u306e\u6d3b\u7528<\/h3>\n\n\n\n<p>A\/B\u30c6\u30b9\u30c8\u306f\u3001LPO\u306e\u52b9\u679c\u3092\u79d1\u5b66\u7684\u306b\u691c\u8a3c\u3059\u308b\u305f\u3081\u306e\u91cd\u8981\u306a\u624b\u6cd5\u3067\u3059\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"%E4%B8%BB%E8%A6%81%E3%81%AAa%2Fb%E3%83%86%E3%82%B9%E3%83%88%E3%83%84%E3%83%BC%E3%83%AB%EF%BC%9A\">\u4e3b\u8981\u306aA\/B\u30c6\u30b9\u30c8\u30c4\u30fc\u30eb\uff1a<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Google Optimize<\/strong>\uff1aGoogle\u304c\u63d0\u4f9b\u3059\u308b\u7121\u6599\u30c4\u30fc\u30eb<\/li>\n\n\n\n<li><strong>Optimizely<\/strong>\uff1a\u9ad8\u6a5f\u80fd\u306a\u6709\u6599\u30c4\u30fc\u30eb<\/li>\n\n\n\n<li><strong>VWO<\/strong>\uff1a\u30d3\u30b8\u30e5\u30a2\u30eb\u30a8\u30c7\u30a3\u30bf\u304c\u4f7f\u3044\u3084\u3059\u3044<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">6. \u696d\u754c\u5225LPO\u306e\u6700\u9069\u5316\u30dd\u30a4\u30f3\u30c8<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"6.1-btob%E6%A5%AD%E7%95%8C\">6.1 BtoB\u696d\u754c<\/h3>\n\n\n\n<p>BtoB\u5546\u6750\u306e\u5834\u5408\u3001\u8cfc\u8cb7\u6c7a\u5b9a\u30d7\u30ed\u30bb\u30b9\u304c\u8907\u96d1\u3067\u3001\u8907\u6570\u306e\u95a2\u4fc2\u8005\u304c\u95a2\u4e0e\u3059\u308b\u3053\u3068\u304c\u591a\u3044\u3067\u3059\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"%E6%9C%80%E9%81%A9%E5%8C%96%E3%83%9D%E3%82%A4%E3%83%B3%E3%83%88%EF%BC%9A\">\u6700\u9069\u5316\u30dd\u30a4\u30f3\u30c8\uff1a<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u5c0e\u5165\u4e8b\u4f8b\u306e\u5145\u5b9f<\/strong>\uff1a\u540c\u696d\u4ed6\u793e\u306e\u6210\u529f\u4e8b\u4f8b\u3092\u8a73\u7d30\u306b\u7d39\u4ecb<\/li>\n\n\n\n<li><strong>ROI \u306e\u660e\u78ba\u5316<\/strong>\uff1a\u6295\u8cc7\u5bfe\u52b9\u679c\u3092\u5177\u4f53\u7684\u306a\u6570\u5b57\u3067\u793a\u3059<\/li>\n\n\n\n<li><strong>\u7121\u6599\u30c8\u30e9\u30a4\u30a2\u30eb\u306e\u63d0\u4f9b<\/strong>\uff1a\u30ea\u30b9\u30af\u3092\u4e0b\u3052\u308b\u65bd\u7b56<\/li>\n\n\n\n<li><strong>\u5c02\u9580\u6027\u306e\u30a2\u30d4\u30fc\u30eb<\/strong>\uff1a\u696d\u754c\u77e5\u8b58\u306e\u6df1\u3055\u3092\u793a\u3059<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"6.2-btoc%E6%A5%AD%E7%95%8C\">6.2 BtoC\u696d\u754c<\/h3>\n\n\n\n<p>BtoC\u5546\u6750\u306e\u5834\u5408\u3001\u611f\u60c5\u7684\u306a\u8a34\u6c42\u304c\u52b9\u679c\u7684\u3067\u3059\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"%E6%9C%80%E9%81%A9%E5%8C%96%E3%83%9D%E3%82%A4%E3%83%B3%E3%83%88%EF%BC%9A-1\">\u6700\u9069\u5316\u30dd\u30a4\u30f3\u30c8\uff1a<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u611f\u60c5\u306b\u8a34\u3048\u308b\u753b\u50cf<\/strong>\uff1a\u30e9\u30a4\u30d5\u30b9\u30bf\u30a4\u30eb\u3092\u60f3\u50cf\u3055\u305b\u308b\u753b\u50cf<\/li>\n\n\n\n<li><strong>\u304a\u5ba2\u69d8\u306e\u58f0<\/strong>\uff1a\u5b9f\u969b\u306e\u4f7f\u7528\u4f53\u9a13\u3092\u751f\u306e\u58f0\u3067\u7d39\u4ecb<\/li>\n\n\n\n<li><strong>\u9650\u5b9a\u611f\u306e\u6f14\u51fa<\/strong>\uff1a\u300c\u4eca\u3060\u3051\u300d\u300c\u6b8b\u308a\u50c5\u304b\u300d\u306a\u3069\u306e\u8868\u73fe<\/li>\n\n\n\n<li><strong>\u4fa1\u683c\u306e\u898b\u305b\u65b9<\/strong>\uff1a\u5272\u5f15\u7387\u3084\u6bd4\u8f03\u8868\u3092\u52b9\u679c\u7684\u306b\u4f7f\u7528<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"6.3-ec%E6%A5%AD%E7%95%8C\">6.3 EC\u696d\u754c<\/h3>\n\n\n\n<p>EC\u696d\u754c\u3067\u306f\u3001\u5546\u54c1\u306e\u9b45\u529b\u3092\u6700\u5927\u9650\u306b\u4f1d\u3048\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"%E6%9C%80%E9%81%A9%E5%8C%96%E3%83%9D%E3%82%A4%E3%83%B3%E3%83%88%EF%BC%9A-2\">\u6700\u9069\u5316\u30dd\u30a4\u30f3\u30c8\uff1a<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u9ad8\u54c1\u8cea\u306a\u5546\u54c1\u753b\u50cf<\/strong>\uff1a\u8907\u6570\u89d2\u5ea6\u304b\u3089\u306e\u753b\u50cf\u3092\u63d0\u4f9b<\/li>\n\n\n\n<li><strong>\u8a73\u7d30\u306a\u5546\u54c1\u8aac\u660e<\/strong>\uff1a\u30b9\u30da\u30c3\u30af\u3001\u4f7f\u7528\u65b9\u6cd5\u3001\u30e1\u30ea\u30c3\u30c8\u3092\u8a73\u3057\u304f<\/li>\n\n\n\n<li><strong>\u30ec\u30d3\u30e5\u30fc\u306e\u6d3b\u7528<\/strong>\uff1a\u8cfc\u5165\u8005\u306e\u8a55\u4fa1\u3092\u7a4d\u6975\u7684\u306b\u63b2\u8f09<\/li>\n\n\n\n<li><strong>\u9001\u6599\u30fb\u8fd4\u54c1\u30dd\u30ea\u30b7\u30fc<\/strong>\uff1a\u8cfc\u5165\u6642\u306e\u4e0d\u5b89\u3092\u89e3\u6d88<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">7. LPO\u306e\u6210\u529f\u4e8b\u4f8b<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"7.1-%E4%B8%8D%E5%8B%95%E7%94%A3%E6%A5%AD%E7%95%8Ca%E7%A4%BE%E3%81%AE%E4%BA%8B%E4%BE%8B\">7.1 \u4e0d\u52d5\u7523\u696d\u754cA\u793e\u306e\u4e8b\u4f8b<\/h3>\n\n\n\n<p><strong>\u8ab2\u984c\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u304c\u696d\u754c\u5e73\u5747\u3092\u4e0b\u56de\u308b<\/li>\n\n\n\n<li>\u5e83\u544a\u8cbb\u7528\u5bfe\u52b9\u679c\u304c\u60aa\u5316<\/li>\n<\/ul>\n\n\n\n<p><strong>\u5b9f\u65bd\u3057\u305f\u65bd\u7b56\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u30d2\u30fc\u30c8\u30de\u30c3\u30d7\u306b\u3088\u308b\u884c\u52d5\u5206\u6790<\/li>\n\n\n\n<li>\u30d5\u30a1\u30fc\u30b9\u30c8\u30d3\u30e5\u30fc\u306e\u5927\u5e45\u6539\u5584<\/li>\n\n\n\n<li>CTA\u30dc\u30bf\u30f3\u306e\u6587\u8a00\u30fb\u30c7\u30b6\u30a4\u30f3\u5909\u66f4<\/li>\n<\/ul>\n\n\n\n<p><strong>\u7d50\u679c\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u6307\u540d\u691c\u7d22\u3067\u306eCV\u6570\u304c137%\u5897\u52a0<\/li>\n\n\n\n<li>\u4e00\u822c\u691c\u7d22\u3067\u306eCV\u6570\u304c132%\u5897\u52a0<\/li>\n\n\n\n<li>\u5e83\u544a\u306e\u7372\u5f97\u5358\u4fa1\u304c25%\u524a\u6e1b<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"7.2-%E9%87%91%E8%9E%8D%E3%82%B5%E3%83%BC%E3%83%93%E3%82%B9b%E7%A4%BE%E3%81%AE%E4%BA%8B%E4%BE%8B\">7.2 \u91d1\u878d\u30b5\u30fc\u30d3\u30b9B\u793e\u306e\u4e8b\u4f8b<\/h3>\n\n\n\n<p><strong>\u8ab2\u984c\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u304c5.83%\u3067\u505c\u6ede<\/li>\n\n\n\n<li>\u554f\u3044\u5408\u308f\u305b\u6570\u304c\u76ee\u6a19\u306b\u5c4a\u304b\u306a\u3044<\/li>\n<\/ul>\n\n\n\n<p><strong>\u5b9f\u65bd\u3057\u305f\u65bd\u7b56\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u30e6\u30fc\u30b6\u30fc\u306e\u60a9\u307f\u306b\u5171\u611f\u3059\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u8ffd\u52a0<\/li>\n\n\n\n<li>\u60c5\u5831\u306e\u6574\u7406\u3068\u898b\u3084\u3059\u3055\u306e\u6539\u5584<\/li>\n\n\n\n<li>\u4fe1\u983c\u6027\u3092\u9ad8\u3081\u308b\u8981\u7d20\u306e\u8ffd\u52a0<\/li>\n<\/ul>\n\n\n\n<p><strong>\u7d50\u679c\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u304c10.67%\u306b\u5411\u4e0a\uff08183%\u6539\u5584\uff09<\/li>\n\n\n\n<li>\u554f\u3044\u5408\u308f\u305b\u6570\u304c\u5927\u5e45\u306b\u5897\u52a0<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">8. LPO\u3092\u6210\u529f\u3055\u305b\u308b\u305f\u3081\u306e\u91cd\u8981\u306a\u6ce8\u610f\u70b9<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"8.1-%E7%B6%99%E7%B6%9A%E7%9A%84%E3%81%AA%E6%94%B9%E5%96%84%E3%81%AE%E9%87%8D%E8%A6%81%E6%80%A7\">8.1 \u7d99\u7d9a\u7684\u306a\u6539\u5584\u306e\u91cd\u8981\u6027<\/h3>\n\n\n\n<p>LPO\u306f\u4e00\u5ea6\u884c\u3048\u3070\u7d42\u308f\u308a\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u30e6\u30fc\u30b6\u30fc\u306e\u30cb\u30fc\u30ba\u3084\u7af6\u5408\u74b0\u5883\u306f\u5e38\u306b\u5909\u5316\u3057\u3066\u3044\u308b\u305f\u3081\u3001\u7d99\u7d9a\u7684\u306a\u6539\u5584\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"8.2-%E3%83%87%E3%83%BC%E3%82%BF%E3%81%AB%E5%9F%BA%E3%81%A5%E3%81%84%E3%81%9F%E5%88%A4%E6%96%AD\">8.2 \u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u305f\u5224\u65ad<\/h3>\n\n\n\n<p>\u4e3b\u89b3\u7684\u306a\u5224\u65ad\u3067\u306f\u306a\u304f\u3001\u5fc5\u305a\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u3066\u6539\u5584\u3092\u884c\u3044\u307e\u3057\u3087\u3046\u3002\u300c\u306a\u3093\u3068\u306a\u304f\u300d\u3084\u300c\u30c7\u30b6\u30a4\u30f3\u304c\u304b\u3063\u3053\u3044\u3044\u304b\u3089\u300d\u3068\u3044\u3063\u305f\u7406\u7531\u3067\u306e\u5909\u66f4\u306f\u907f\u3051\u308b\u3079\u304d\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"8.3-%E3%83%A6%E3%83%BC%E3%82%B6%E3%83%BC%E8%A6%96%E7%82%B9%E3%81%AE%E7%B6%AD%E6%8C%81\">8.3 \u30e6\u30fc\u30b6\u30fc\u8996\u70b9\u306e\u7dad\u6301<\/h3>\n\n\n\n<p>\u5236\u4f5c\u8005\u3084\u904b\u55b6\u8005\u306e\u8996\u70b9\u3067\u306f\u306a\u304f\u3001\u5e38\u306b\u30e6\u30fc\u30b6\u30fc\u306e\u8996\u70b9\u306b\u7acb\u3063\u3066\u6539\u5584\u3092\u884c\u3046\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"8.4-%E7%AB%B6%E5%90%88%E5%88%86%E6%9E%90%E3%81%AE%E9%87%8D%E8%A6%81%E6%80%A7\">8.4 \u7af6\u5408\u5206\u6790\u306e\u91cd\u8981\u6027<\/h3>\n\n\n\n<p>\u81ea\u793e\u306e\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u3060\u3051\u3067\u306a\u304f\u3001\u7af6\u5408\u4ed6\u793e\u306e\u30da\u30fc\u30b8\u3082\u5b9a\u671f\u7684\u306b\u5206\u6790\u3057\u3001\u696d\u754c\u306e\u30c8\u30ec\u30f3\u30c9\u3092\u628a\u63e1\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">9. LPO\u30c4\u30fc\u30eb\u306e\u9078\u3073\u65b9<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"9.1-%E7%84%A1%E6%96%99%E3%83%84%E3%83%BC%E3%83%AB%E3%81%AE%E6%B4%BB%E7%94%A8\">9.1 \u7121\u6599\u30c4\u30fc\u30eb\u306e\u6d3b\u7528<\/h3>\n\n\n\n<p>\u307e\u305a\u59cb\u3081\u308b\u969b\u306f\u3001\u7121\u6599\u30c4\u30fc\u30eb\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3092\u304a\u52e7\u3081\u3057\u307e\u3059\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Google Analytics<\/strong>\uff1a\u57fa\u672c\u7684\u306a\u5206\u6790<\/li>\n\n\n\n<li><strong>Google Search Console<\/strong>\uff1a\u691c\u7d22\u304b\u3089\u306e\u6d41\u5165\u5206\u6790<\/li>\n\n\n\n<li><strong>Google Optimize<\/strong>\uff1aA\/B\u30c6\u30b9\u30c8<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"9.2-%E6%9C%89%E6%96%99%E3%83%84%E3%83%BC%E3%83%AB%E3%81%AE%E6%A4%9C%E8%A8%8E\">9.2 \u6709\u6599\u30c4\u30fc\u30eb\u306e\u691c\u8a0e<\/h3>\n\n\n\n<p>\u3088\u308a\u672c\u683c\u7684\u306bLPO\u3092\u5b9f\u65bd\u3059\u308b\u5834\u5408\u306f\u3001\u6709\u6599\u30c4\u30fc\u30eb\u306e\u5c0e\u5165\u3092\u691c\u8a0e\u3057\u307e\u3057\u3087\u3046\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u30d2\u30fc\u30c8\u30de\u30c3\u30d7\u30c4\u30fc\u30eb<\/strong>\uff1a\u30e6\u30fc\u30b6\u30fc\u884c\u52d5\u306e\u8a73\u7d30\u5206\u6790<\/li>\n\n\n\n<li><strong>LPO\u5c02\u7528\u30c4\u30fc\u30eb<\/strong>\uff1a\u5305\u62ec\u7684\u306a\u6700\u9069\u5316\u6a5f\u80fd<\/li>\n\n\n\n<li><strong>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3<\/strong>\uff1a\u30ea\u30fc\u30c9\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">10. landinghub \u3067\u306eLPO\u5b9f\u88c5<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"10.1-landinghub-%E3%81%AE%E7%89%B9%E5%BE%B4\">10.1 landinghub \u306e\u7279\u5fb4<\/h3>\n\n\n\n<p><a href=\"https:\/\/www.landinghub.net\/\" target=\"_blank\" rel=\"noreferrer noopener\">landinghub<\/a>&nbsp;\u306f\u3001LPO\u3092\u52b9\u7387\u7684\u306b\u5b9f\u65bd\u3059\u308b\u305f\u3081\u306e\u6a5f\u80fd\u3092\u8c4a\u5bcc\u306b\u642d\u8f09\u3057\u305f\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u3059\u3002\u7279\u306b\u4ee5\u4e0b\u306e\u70b9\u3067\u512a\u308c\u3066\u3044\u307e\u3059\uff1a<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"%E9%AB%98%E9%80%9F%E8%A1%A8%E7%A4%BA%E3%81%AE%E5%AE%9F%E7%8F%BE\">\u9ad8\u901f\u8868\u793a\u306e\u5b9f\u73fe<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u6700\u9069\u5316\u3055\u308c\u305f\u30a4\u30f3\u30d5\u30e9<\/strong>\uff1aCDN\u6a19\u6e96\u642d\u8f09\u3067\u4e16\u754c\u4e2d\u3067\u9ad8\u901f\u8868\u793a<\/li>\n\n\n\n<li><strong>\u753b\u50cf\u81ea\u52d5\u5727\u7e2e<\/strong>\uff1a\u30a2\u30c3\u30d7\u30ed\u30fc\u30c9\u3057\u305f\u753b\u50cf\u3092\u81ea\u52d5\u3067\u6700\u9069\u5316<\/li>\n\n\n\n<li><strong>\u30ad\u30e3\u30c3\u30b7\u30e5\u6a5f\u80fd<\/strong>\uff1a\u8868\u793a\u901f\u5ea6\u3092\u5927\u5e45\u306b\u6539\u5584<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"a%2Fb%E3%83%86%E3%82%B9%E3%83%88%E6%A9%9F%E8%83%BD\">A\/B\u30c6\u30b9\u30c8\u6a5f\u80fd<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u76f4\u611f\u7684\u306a\u64cd\u4f5c<\/strong>\uff1a\u30b3\u30fc\u30c7\u30a3\u30f3\u30b0\u4e0d\u8981\u3067\u30c6\u30b9\u30c8\u30da\u30fc\u30b8\u4f5c\u6210<\/li>\n\n\n\n<li><strong>\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u5206\u6790<\/strong>\uff1a\u30c6\u30b9\u30c8\u7d50\u679c\u3092\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u78ba\u8a8d<\/li>\n\n\n\n<li><strong>\u7d71\u8a08\u7684\u691c\u8a3c<\/strong>\uff1a\u4fe1\u983c\u6027\u306e\u9ad8\u3044\u7d50\u679c\u3092\u63d0\u4f9b<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"%E8%B1%8A%E5%AF%8C%E3%81%AA%E3%83%86%E3%83%B3%E3%83%97%E3%83%AC%E3%83%BC%E3%83%88\">\u8c4a\u5bcc\u306a\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u696d\u754c\u5225\u6700\u9069\u5316<\/strong>\uff1a\u5404\u696d\u754c\u306b\u7279\u5316\u3057\u305f\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8<\/li>\n\n\n\n<li><strong>\u30ec\u30b9\u30dd\u30f3\u30b7\u30d6\u30c7\u30b6\u30a4\u30f3<\/strong>\uff1a\u3059\u3079\u3066\u306e\u30c7\u30d0\u30a4\u30b9\u306b\u5bfe\u5fdc<\/li>\n\n\n\n<li><strong>\u9ad8\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u8a2d\u8a08<\/strong>\uff1a\u5b9f\u7e3e\u306b\u57fa\u3065\u3044\u305f\u69cb\u6210<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"10.2-%E8%A1%A8%E7%A4%BA%E9%80%9F%E5%BA%A6%E6%9C%80%E9%81%A9%E5%8C%96%E3%81%AE%E3%83%9D%E3%82%A4%E3%83%B3%E3%83%88\">10.2 \u8868\u793a\u901f\u5ea6\u6700\u9069\u5316\u306e\u30dd\u30a4\u30f3\u30c8<\/h3>\n\n\n\n<p>landinghub \u3092\u4f7f\u7528\u3059\u308b\u969b\u306e\u8868\u793a\u901f\u5ea6\u6700\u9069\u5316\u306e\u30dd\u30a4\u30f3\u30c8\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\uff1a<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"%E7%94%BB%E5%83%8F%E3%81%AE%E6%9C%80%E9%81%A9%E5%8C%96\">\u753b\u50cf\u306e\u6700\u9069\u5316<\/h4>\n\n\n\n<pre class=\"wp-block-code\"><code>Copy&lt;!-- \u63a8\u5968\uff1aWebP\u5f62\u5f0f\u306e\u4f7f\u7528 --&gt;\n&lt;img src=\"image.webp\" alt=\"\u5546\u54c1\u753b\u50cf\" loading=\"lazy\"&gt;\n\n&lt;!-- \u5f93\u6765\uff1aJPEG\u5f62\u5f0f --&gt;\n&lt;img src=\"image.jpg\" alt=\"\u5546\u54c1\u753b\u50cf\"&gt;\n<\/code><\/pre>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"css-%E3%81%AE%E6%9C%80%E9%81%A9%E5%8C%96\">CSS \u306e\u6700\u9069\u5316<\/h4>\n\n\n\n<pre class=\"wp-block-code\"><code>Copy\/* \u63a8\u5968\uff1a\u5fc5\u8981\u6700\u5c0f\u9650\u306eCSS\u306e\u307f\u8aad\u307f\u8fbc\u307f *\/\n.cta-button {\n    background: #ff6b35;\n    color: white;\n    padding: 12px 24px;\n    border: none;\n    border-radius: 4px;\n}\n<\/code><\/pre>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"javascript-%E3%81%AE%E6%9C%80%E9%81%A9%E5%8C%96\">JavaScript \u306e\u6700\u9069\u5316<\/h4>\n\n\n\n<pre class=\"wp-block-code\"><code>Copy\/\/ \u63a8\u5968\uff1a\u975e\u540c\u671f\u8aad\u307f\u8fbc\u307f\n&lt;script async src=\"analytics.js\"&gt;&lt;\/script&gt;\n\n\/\/ \u63a8\u5968\uff1a\u9045\u5ef6\u8aad\u307f\u8fbc\u307f\n&lt;script defer src=\"form-validation.js\"&gt;&lt;\/script&gt;\n<\/code><\/pre>\n\n\n\n<p>\u5b9f\u969b\u306b\u3001landinghub \u3092\u4f7f\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u5e73\u5747\u7684\u306a\u30da\u30fc\u30b8\u8868\u793a\u901f\u5ea6\u304c40-60%\u5411\u4e0a\u3057\u3001\u305d\u308c\u306b\u4f34\u3044\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u308215-25%\u6539\u5584\u3059\u308b\u30b1\u30fc\u30b9\u304c\u591a\u304f\u898b\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">11. LPO\u306e\u5c06\u6765\u5c55\u671b<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"11.1-ai%E3%83%BB%E6%A9%9F%E6%A2%B0%E5%AD%A6%E7%BF%92%E3%81%AE%E6%B4%BB%E7%94%A8\">11.1 AI\u30fb\u6a5f\u68b0\u5b66\u7fd2\u306e\u6d3b\u7528<\/h3>\n\n\n\n<p>\u4eca\u5f8c\u306eLPO\u3067\u306f\u3001AI\u30fb\u6a5f\u68b0\u5b66\u7fd2\u3092\u6d3b\u7528\u3057\u305f\u81ea\u52d5\u6700\u9069\u5316\u304c\u4e3b\u6d41\u306b\u306a\u308b\u3068\u4e88\u60f3\u3055\u308c\u307e\u3059\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u500b\u5225\u6700\u9069\u5316<\/strong>\uff1a\u30e6\u30fc\u30b6\u30fc\u5c5e\u6027\u306b\u5fdc\u3058\u305f\u81ea\u52d5\u7684\u306a\u30da\u30fc\u30b8\u51fa\u3057\u5206\u3051<\/li>\n\n\n\n<li><strong>\u4e88\u6e2c\u5206\u6790<\/strong>\uff1a\u904e\u53bb\u306e\u30c7\u30fc\u30bf\u304b\u3089\u6700\u9069\u306a\u65bd\u7b56\u3092\u4e88\u6e2c<\/li>\n\n\n\n<li><strong>\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u6700\u9069\u5316<\/strong>\uff1a\u8a2a\u554f\u8005\u306e\u884c\u52d5\u306b\u5fdc\u3058\u305f\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u8abf\u6574<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"11.2-%E9%9F%B3%E5%A3%B0%E6%A4%9C%E7%B4%A2%E3%81%B8%E3%81%AE%E5%AF%BE%E5%BF%9C\">11.2 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