{"id":1181,"date":"2025-07-18T15:17:01","date_gmt":"2025-07-18T06:17:01","guid":{"rendered":"https:\/\/www.andco.group\/blog\/?p=1181"},"modified":"2025-07-18T15:17:03","modified_gmt":"2025-07-18T06:17:03","slug":"lpo-optimization","status":"publish","type":"post","link":"https:\/\/www.andco.group\/blog\/lpo-optimization\/","title":{"rendered":"LPO\u6700\u9069\u5316\u5b8c\u5168\u30ac\u30a4\u30c9\uff1a\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3092\u5287\u7684\u306b\u6539\u5584\u3059\u308b\u5b9f\u8df5\u7684\u624b\u6cd5"},"content":{"rendered":"\n<p>\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6fc0\u5316\u3059\u308b\u7af6\u4e89\u74b0\u5883\u306b\u304a\u3044\u3066\u3001\u3044\u304b\u306b\u52b9\u7387\u7684\u306b\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u7372\u5f97\u3059\u308b\u304b\u306f\u3001\u4f01\u696d\u306e\u751f\u6b7b\u3092\u5206\u3051\u308b\u91cd\u8981\u306a\u8981\u7d20\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002\u7279\u306b\u3001\u5e83\u544a\u8cbb\u306e\u9ad8\u9a30\u3084\u9867\u5ba2\u7372\u5f97\u30b3\u30b9\u30c8\u306e\u5897\u52a0\u304c\u7d9a\u304f\u4e2d\u3001\u4e00\u5ea6\u30b5\u30a4\u30c8\u306b\u8a2a\u308c\u305f\u30e6\u30fc\u30b6\u30fc\u3092\u78ba\u5b9f\u306b\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306b\u5c0e\u304fLPO\uff08\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u6700\u9069\u5316\uff09\u306e\u91cd\u8981\u6027\u306f\u3001\u3053\u308c\u307e\u3067\u4ee5\u4e0a\u306b\u9ad8\u307e\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u5b9f\u969b\u3001\u9069\u5207\u306aLPO\u65bd\u7b56\u306b\u3088\u308a\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u304c2\u500d\u30013\u500d\u306b\u6539\u5584\u3055\u308c\u308b\u30b1\u30fc\u30b9\u306f\u73cd\u3057\u304f\u3042\u308a\u307e\u305b\u3093\u3002\u672c\u8a18\u4e8b\u3067\u306f\u3001LPO\u6700\u9069\u5316\u306e\u57fa\u672c\u6982\u5ff5\u304b\u3089\u3001\u5b9f\u8df5\u7684\u306a\u6539\u5584\u624b\u6cd5\u3001\u305d\u3057\u3066\u8868\u793a\u901f\u5ea6\u306e\u6700\u9069\u5316\u307e\u3067\u3001\u5305\u62ec\u7684\u306b\u304a\u4f1d\u3048\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h2 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id=\"lpo%E3%81%AE%E5%9F%BA%E6%9C%AC%E6%A6%82%E5%BF%B5\">LPO\u306e\u57fa\u672c\u6982\u5ff5<\/h3>\n\n\n\n<p>LPO\u306e\u672c\u8cea\u306f\u3001\u300c\u30e6\u30fc\u30b6\u30fc\u304c\u671f\u5f85\u3059\u308b\u60c5\u5831\u3092\u9069\u5207\u306a\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u63d0\u4f9b\u3057\u3001\u8ff7\u3044\u306a\u304f\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306b\u5c0e\u304f\u300d\u3053\u3068\u306b\u3042\u308a\u307e\u3059\u3002\u3053\u308c\u306f\u5358\u306a\u308b\u30c7\u30b6\u30a4\u30f3\u306e\u6539\u5584\u306b\u3068\u3069\u307e\u3089\u305a\u3001\u30e6\u30fc\u30b6\u30fc\u5fc3\u7406\u3092\u6df1\u304f\u7406\u89e3\u3057\u3001\u884c\u52d5\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u305f\u79d1\u5b66\u7684\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u5fc5\u8981\u306a\u9818\u57df\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"lpo%E3%81%AE%E7%9B%AE%E7%9A%84\">LPO\u306e\u76ee\u7684<\/h3>\n\n\n\n<p>LPO\u306e\u4e3b\u306a\u76ee\u7684\u306f\u4ee5\u4e0b\u306e\u901a\u308a\u3067\u3059\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\uff08CVR\uff09\u306e\u5411\u4e0a<\/strong>\uff1a\u540c\u3058\u6d41\u5165\u6570\u3067\u3082\u3001\u3088\u308a\u591a\u304f\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u7372\u5f97<\/li>\n\n\n\n<li><strong>\u9867\u5ba2\u7372\u5f97\u5358\u4fa1\uff08CPA\uff09\u306e\u524a\u6e1b<\/strong>\uff1a\u52b9\u7387\u7684\u306a\u5e83\u544a\u6295\u8cc7\u306e\u5b9f\u73fe<\/li>\n\n\n\n<li><strong>\u30e6\u30fc\u30b6\u30fc\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u306e\u6539\u5584<\/strong>\uff1a\u96e2\u8131\u7387\u306e\u4f4e\u6e1b\u3068\u6ede\u5728\u6642\u9593\u306e\u5411\u4e0a<\/li>\n\n\n\n<li><strong>ROI\u306e\u6700\u5927\u5316<\/strong>\uff1a\u6295\u8cc7\u5bfe\u52b9\u679c\u306e\u6539\u5584<\/li>\n<\/ul>\n\n\n\n<h3 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\u76f4\u5e30\u7387\u304c\u9ad8\u3044\u5834\u5408<\/h3>\n\n\n\n<p>\u76f4\u5e30\u7387\u304c80%\u3092\u8d85\u3048\u308b\u5834\u5408\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u671f\u5f85\u3068LP\u306e\u5185\u5bb9\u306b\u30ae\u30e3\u30c3\u30d7\u304c\u3042\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002\u3053\u306e\u5834\u5408\u3001\u30d5\u30a1\u30fc\u30b9\u30c8\u30d3\u30e5\u30fc\u306e\u6539\u5584\u3084\u3001\u30e6\u30fc\u30b6\u30fc\u30cb\u30fc\u30ba\u306b\u5408\u308f\u305b\u305f\u60c5\u5831\u8a2d\u8a08\u306e\u898b\u76f4\u3057\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"3.-%E5%BA%83%E5%91%8A%E3%81%AE%E5%86%85%E5%AE%B9%E3%82%84%E3%82%BF%E3%83%BC%E3%82%B2%E3%83%83%E3%83%88%E3%82%92%E5%A4%89%E6%9B%B4%E3%81%99%E3%82%8B%E5%A0%B4%E5%90%88\">3. \u5e83\u544a\u306e\u5185\u5bb9\u3084\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u5909\u66f4\u3059\u308b\u5834\u5408<\/h3>\n\n\n\n<p>\u5e83\u544a\u3068LP\u306e\u4e00\u8cab\u6027\u306f\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u306b\u5927\u304d\u304f\u5f71\u97ff\u3057\u307e\u3059\u3002\u5e83\u544a\u306e\u8a34\u6c42\u5185\u5bb9\u3084\u30bf\u30fc\u30b2\u30c3\u30c8\u8a2d\u5b9a\u3092\u5909\u66f4\u3059\u308b\u969b\u306f\u3001\u5fc5\u305aLP\u3082\u9023\u52d5\u3057\u3066\u6700\u9069\u5316\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"4.-%E7%AB%B6%E5%90%88%E5%88%86%E6%9E%90%E3%81%A7%E5%8A%A3%E4%BD%8D%E3%81%8C%E5%88%A4%E6%98%8E%E3%81%97%E3%81%9F%E5%A0%B4%E5%90%88\">4. \u7af6\u5408\u5206\u6790\u3067\u52a3\u4f4d\u304c\u5224\u660e\u3057\u305f\u5834\u5408<\/h3>\n\n\n\n<p>\u7af6\u5408\u4ed6\u793e\u306eLP\u3068\u6bd4\u8f03\u3057\u3066\u3001\u30e6\u30fc\u30b6\u30fc\u4f53\u9a13\u3084\u60c5\u5831\u63d0\u4f9b\u306e\u8cea\u3067\u52a3\u308b\u5834\u5408\u306f\u3001\u65e9\u6025\u306aLPO\u65bd\u7b56\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">LPO\u5b9f\u65bd\u306e\u5177\u4f53\u7684\u306a\u624b\u9806<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"%E3%82%B9%E3%83%86%E3%83%83%E3%83%971%EF%BC%9A%E7%8F%BE%E7%8A%B6%E5%88%86%E6%9E%90%E3%81%A8%E8%AA%B2%E9%A1%8C%E3%81%AE%E6%B4%97%E3%81%84%E5%87%BA%E3%81%97\">\u30b9\u30c6\u30c3\u30d71\uff1a\u73fe\u72b6\u5206\u6790\u3068\u8ab2\u984c\u306e\u6d17\u3044\u51fa\u3057<\/h3>\n\n\n\n<p><strong>\u30c7\u30fc\u30bf\u53ce\u96c6<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Google Analytics\u3067\u306e\u6d41\u5165\u5143\u5225CVR\u5206\u6790<\/li>\n\n\n\n<li>\u30d2\u30fc\u30c8\u30de\u30c3\u30d7\u30c4\u30fc\u30eb\u306b\u3088\u308b\u30e6\u30fc\u30b6\u30fc\u884c\u52d5\u5206\u6790<\/li>\n\n\n\n<li>A\/B\u30c6\u30b9\u30c8\u306b\u3088\u308b\u8981\u7d20\u5225\u52b9\u679c\u6e2c\u5b9a<\/li>\n<\/ul>\n\n\n\n<p><strong>\u8ab2\u984c\u306e\u7279\u5b9a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u76f4\u5e30\u7387\u304c\u9ad8\u3044\u7b87\u6240\u306e\u7279\u5b9a<\/li>\n\n\n\n<li>\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u30d5\u30a1\u30cd\u30eb\u3067\u306e\u96e2\u8131\u30dd\u30a4\u30f3\u30c8\u5206\u6790<\/li>\n\n\n\n<li>\u30e6\u30fc\u30b6\u30fc\u306e\u52d5\u7dda\u5206\u6790<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"%E3%82%B9%E3%83%86%E3%83%83%E3%83%972%EF%BC%9A%E4%BB%AE%E8%AA%AC%E3%81%AE%E6%A7%8B%E7%AF%89\">\u30b9\u30c6\u30c3\u30d72\uff1a\u4eee\u8aac\u306e\u69cb\u7bc9<\/h3>\n\n\n\n<p>\u30c7\u30fc\u30bf\u5206\u6790\u306e\u7d50\u679c\u3092\u3082\u3068\u306b\u3001\u6539\u5584\u4eee\u8aac\u3092\u7acb\u3066\u307e\u3059\uff1a<\/p>\n\n\n\n<p><strong>\u4f8b\uff1a\u76f4\u5e30\u7387\u304c\u9ad8\u3044\u5834\u5408\u306e\u4eee\u8aac<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u30d5\u30a1\u30fc\u30b9\u30c8\u30d3\u30e5\u30fc\u3067\u4fa1\u5024\u63d0\u6848\u304c\u4f1d\u308f\u3063\u3066\u3044\u306a\u3044<\/li>\n\n\n\n<li>\u5e83\u544a\u306e\u8a34\u6c42\u3068LP\u306e\u5185\u5bb9\u304c\u4e00\u81f4\u3057\u3066\u3044\u306a\u3044<\/li>\n\n\n\n<li>\u30da\u30fc\u30b8\u306e\u8868\u793a\u901f\u5ea6\u304c\u9045\u3044<\/li>\n\n\n\n<li>\u30e2\u30d0\u30a4\u30eb\u5bfe\u5fdc\u304c\u4e0d\u5341\u5206<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"%E3%82%B9%E3%83%86%E3%83%83%E3%83%973%EF%BC%9A%E6%94%B9%E5%96%84%E6%96%BD%E7%AD%96%E3%81%AE%E5%AE%9F%E8%A1%8C\">\u30b9\u30c6\u30c3\u30d73\uff1a\u6539\u5584\u65bd\u7b56\u306e\u5b9f\u884c<\/h3>\n\n\n\n<p><strong>\u512a\u5148\u5ea6\u306e\u8a2d\u5b9a<\/strong>&nbsp;\u6539\u5584\u65bd\u7b56\u306b\u306f\u512a\u5148\u9806\u4f4d\u3092\u3064\u3051\u3001\u30a4\u30f3\u30d1\u30af\u30c8\u306e\u5927\u304d\u3044\u3082\u306e\u304b\u3089\u5b9f\u884c\u3057\u307e\u3059\uff1a<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>\u9ad8\u30a4\u30f3\u30d1\u30af\u30c8\u30fb\u4f4e\u30b3\u30b9\u30c8<\/strong>\uff1a\u6587\u8a00\u306e\u5909\u66f4\u3001\u8272\u306e\u5909\u66f4\u306a\u3069<\/li>\n\n\n\n<li><strong>\u9ad8\u30a4\u30f3\u30d1\u30af\u30c8\u30fb\u9ad8\u30b3\u30b9\u30c8<\/strong>\uff1a\u30c7\u30b6\u30a4\u30f3\u306e\u5168\u9762\u30ea\u30cb\u30e5\u30fc\u30a2\u30eb<\/li>\n\n\n\n<li><strong>\u4f4e\u30a4\u30f3\u30d1\u30af\u30c8\u30fb\u4f4e\u30b3\u30b9\u30c8<\/strong>\uff1a\u7d30\u304b\u306a\u8abf\u6574<\/li>\n\n\n\n<li><strong>\u4f4e\u30a4\u30f3\u30d1\u30af\u30c8\u30fb\u9ad8\u30b3\u30b9\u30c8<\/strong>\uff1a\u5f8c\u56de\u3057<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"%E3%82%B9%E3%83%86%E3%83%83%E3%83%974%EF%BC%9A%E5%8A%B9%E6%9E%9C%E6%B8%AC%E5%AE%9A%E3%81%A8%E6%94%B9%E5%96%84\">\u30b9\u30c6\u30c3\u30d74\uff1a\u52b9\u679c\u6e2c\u5b9a\u3068\u6539\u5584<\/h3>\n\n\n\n<p><strong>KPI\u306e\u8a2d\u5b9a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387<\/li>\n\n\n\n<li>\u76f4\u5e30\u7387<\/li>\n\n\n\n<li>\u6ede\u5728\u6642\u9593<\/li>\n\n\n\n<li>\u30b9\u30af\u30ed\u30fc\u30eb\u7387<\/li>\n\n\n\n<li>CTA\u30af\u30ea\u30c3\u30af\u7387<\/li>\n<\/ul>\n\n\n\n<p><strong>\u7d99\u7d9a\u7684\u306a\u6539\u5584<\/strong>&nbsp;PDCA\u30b5\u30a4\u30af\u30eb\u3092\u56de\u3057\u3001\u7d99\u7d9a\u7684\u306a\u6539\u5584\u3092\u5b9f\u65bd\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">CVR\u3092\u5287\u7684\u306b\u6539\u5584\u3059\u308b\u5b9f\u8df5\u7684LPO\u65bd\u7b56<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"1.-%E3%83%95%E3%82%A1%E3%83%BC%E3%82%B9%E3%83%88%E3%83%93%E3%83%A5%E3%83%BC%E3%81%AE%E6%9C%80%E9%81%A9%E5%8C%96\">1. \u30d5\u30a1\u30fc\u30b9\u30c8\u30d3\u30e5\u30fc\u306e\u6700\u9069\u5316<\/h3>\n\n\n\n<p>\u30d5\u30a1\u30fc\u30b9\u30c8\u30d3\u30e5\u30fc\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u6700\u521d\u306b\u76ee\u306b\u3059\u308b\u90e8\u5206\u3067\u3042\u308a\u3001\u30b5\u30a4\u30c8\u6ede\u5728\u306e\u53ef\u5426\u3092\u6c7a\u3081\u308b\u91cd\u8981\u306a\u8981\u7d20\u3067\u3059\u3002<\/p>\n\n\n\n<p><strong>\u91cd\u8981\u306a\u30dd\u30a4\u30f3\u30c8<\/strong><\/p>\n\n\n\n<p><strong>\u2460 3\u79d2\u30eb\u30fc\u30eb\u306e\u5b9f\u8df5<\/strong>&nbsp;\u30e6\u30fc\u30b6\u30fc\u306f3\u79d2\u4ee5\u5185\u306b\u300c\u3053\u306e\u30da\u30fc\u30b8\u306f\u81ea\u5206\u306b\u3068\u3063\u3066\u4fa1\u5024\u304c\u3042\u308b\u304b\u300d\u3092\u5224\u65ad\u3057\u307e\u3059\u3002\u3053\u306e\u77ed\u6642\u9593\u3067\u4ee5\u4e0b\u3092\u4f1d\u3048\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u4f55\u306e\u30b5\u30fc\u30d3\u30b9\/\u5546\u54c1\u304b<\/li>\n\n\n\n<li>\u8ab0\u306e\u305f\u3081\u306e\u3082\u306e\u304b<\/li>\n\n\n\n<li>\u3069\u3093\u306a\u30e1\u30ea\u30c3\u30c8\u304c\u3042\u308b\u304b<\/li>\n<\/ul>\n\n\n\n<p><strong>\u2461 \u5f37\u529b\u306a\u30ad\u30e3\u30c3\u30c1\u30b3\u30d4\u30fc\u306e\u4f5c\u6210<\/strong>&nbsp;\u52b9\u679c\u7684\u306a\u30ad\u30e3\u30c3\u30c1\u30b3\u30d4\u30fc\u306e\u8981\u7d20\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5177\u4f53\u7684\u306a\u6570\u5024\u3092\u542b\u3080\uff08\u300c\u58f2\u4e0a30%\u5411\u4e0a\u300d\u306a\u3069\uff09<\/li>\n\n\n\n<li>\u30e6\u30fc\u30b6\u30fc\u306e\u8ab2\u984c\u306b\u76f4\u63a5\u8a00\u53ca<\/li>\n\n\n\n<li>\u7dca\u6025\u6027\u3084\u9650\u5b9a\u6027\u306e\u6f14\u51fa<\/li>\n<\/ul>\n\n\n\n<p><strong>\u2462 \u8996\u899a\u7684\u306a\u30a4\u30f3\u30d1\u30af\u30c8<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u9ad8\u54c1\u8cea\u306a\u753b\u50cf\u30fb\u52d5\u753b\u306e\u4f7f\u7528<\/li>\n\n\n\n<li>\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u4f7f\u7528\u30b7\u30fc\u30f3\u306e\u63d0\u793a<\/li>\n\n\n\n<li>\u6a29\u5a01\u4ed8\u3051\u306e\u305f\u3081\u306e\u30ed\u30b4\u30fb\u8a8d\u8a3c\u30de\u30fc\u30af\u306e\u914d\u7f6e<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"2.-%E8%AA%AC%E5%BE%97%E5%8A%9B%E3%81%AE%E3%81%82%E3%82%8B%E3%82%B3%E3%83%B3%E3%83%86%E3%83%B3%E3%83%84%E6%A7%8B%E6%88%90\">2. \u8aac\u5f97\u529b\u306e\u3042\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u69cb\u6210<\/h3>\n\n\n\n<p><strong>\u2460 \u30b9\u30c8\u30fc\u30ea\u30fc\u30c6\u30ea\u30f3\u30b0\u306e\u6d3b\u7528<\/strong><\/p>\n\n\n\n<p>\u4eba\u306f\u8ad6\u7406\u3088\u308a\u3082\u611f\u60c5\u3067\u884c\u52d5\u3057\u3001\u5f8c\u304b\u3089\u7406\u5c48\u3067\u6b63\u5f53\u5316\u3059\u308b\u50be\u5411\u304c\u3042\u308a\u307e\u3059\u3002\u3053\u306e\u305f\u3081\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u30b9\u30c8\u30fc\u30ea\u30fc\u69cb\u6210\u304c\u52b9\u679c\u7684\u3067\u3059\uff1a<\/p>\n\n\n\n<p><strong>PAS\uff08Problem-Agitation-Solution\uff09\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Problem\uff1a\u30e6\u30fc\u30b6\u30fc\u306e\u8ab2\u984c\u3092\u660e\u78ba\u5316<\/li>\n\n\n\n<li>Agitation\uff1a\u8ab2\u984c\u306e\u6df1\u523b\u3055\u3092\u5f37\u8abf<\/li>\n\n\n\n<li>Solution\uff1a\u89e3\u6c7a\u7b56\u3068\u3057\u3066\u306e\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u793a<\/li>\n<\/ul>\n\n\n\n<p><strong>\u2461 \u793e\u4f1a\u7684\u8a3c\u660e\u306e\u6d3b\u7528<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u9867\u5ba2\u306e\u58f0\u30fb\u63a8\u85a6\u6587<\/li>\n\n\n\n<li>\u5c0e\u5165\u5b9f\u7e3e\u30fb\u5229\u7528\u8005\u6570<\/li>\n\n\n\n<li>\u30e1\u30c7\u30a3\u30a2\u63b2\u8f09\u5b9f\u7e3e<\/li>\n\n\n\n<li>\u696d\u754c\u3067\u306e\u5730\u4f4d\u30fb\u53d7\u8cde\u6b74<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"3.-cta%E3%81%AE%E6%9C%80%E9%81%A9%E5%8C%96\">3. CTA\u306e\u6700\u9069\u5316<\/h3>\n\n\n\n<p><strong>\u2460 \u4f4d\u7f6e\u306e\u6700\u9069\u5316<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u30d5\u30a1\u30fc\u30b9\u30c8\u30d3\u30e5\u30fc\u306b\u5fc5\u305a\u8a2d\u7f6e<\/li>\n\n\n\n<li>\u9577\u3044\u30da\u30fc\u30b8\u3067\u306f\u8907\u6570\u7b87\u6240\u306b\u914d\u7f6e<\/li>\n\n\n\n<li>\u81ea\u7136\u306a\u8aad\u307f\u9032\u3081\u306e\u6d41\u308c\u306b\u6cbf\u3063\u305f\u914d\u7f6e<\/li>\n<\/ul>\n\n\n\n<p><strong>\u2461 \u30c7\u30b6\u30a4\u30f3\u306e\u6700\u9069\u5316<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5468\u56f2\u3068\u660e\u78ba\u306b\u533a\u5225\u3067\u304d\u308b\u8272\u4f7f\u3044<\/li>\n\n\n\n<li>\u5341\u5206\u306a\u5927\u304d\u3055\u306e\u78ba\u4fdd<\/li>\n\n\n\n<li>\u30dc\u30bf\u30f3\u3089\u3057\u3044\u30c7\u30b6\u30a4\u30f3\uff08\u7acb\u4f53\u611f\u306a\u3069\uff09<\/li>\n<\/ul>\n\n\n\n<p><strong>\u2462 \u6587\u8a00\u306e\u6700\u9069\u5316<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u884c\u52d5\u3092\u4fc3\u3059\u52d5\u8a5e\u3092\u4f7f\u7528<\/li>\n\n\n\n<li>\u30e1\u30ea\u30c3\u30c8\u3092\u542b\u3093\u3060\u6587\u8a00<\/li>\n\n\n\n<li>\u7dca\u6025\u6027\u306e\u6f14\u51fa<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"4.-%E3%83%95%E3%82%A9%E3%83%BC%E3%83%A0%E6%9C%80%E9%81%A9%E5%8C%96%EF%BC%88efo%EF%BC%89\">4. \u30d5\u30a9\u30fc\u30e0\u6700\u9069\u5316\uff08EFO\uff09<\/h3>\n\n\n\n<p><strong>\u2460 \u5165\u529b\u9805\u76ee\u306e\u6700\u5c0f\u5316<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5fc5\u9808\u9805\u76ee\u306e\u307f\u306b\u7d5e\u308b<\/li>\n\n\n\n<li>\u6bb5\u968e\u7684\u306a\u60c5\u5831\u53ce\u96c6\u306e\u691c\u8a0e<\/li>\n\n\n\n<li>\u4efb\u610f\u9805\u76ee\u306f\u660e\u78ba\u306b\u8868\u793a<\/li>\n<\/ul>\n\n\n\n<p><strong>\u2461 \u5165\u529b\u652f\u63f4\u6a5f\u80fd\u306e\u5b9f\u88c5<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u81ea\u52d5\u5165\u529b\u6a5f\u80fd<\/li>\n\n\n\n<li>\u5165\u529b\u5f62\u5f0f\u306e\u660e\u793a<\/li>\n\n\n\n<li>\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u30d0\u30ea\u30c7\u30fc\u30b7\u30e7\u30f3<\/li>\n<\/ul>\n\n\n\n<p><strong>\u2462 \u4fe1\u983c\u6027\u306e\u5411\u4e0a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u30bb\u30ad\u30e5\u30ea\u30c6\u30a3\u8868\u793a<\/li>\n\n\n\n<li>\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u30dd\u30ea\u30b7\u30fc\u3078\u306e\u30ea\u30f3\u30af<\/li>\n\n\n\n<li>\u5229\u7528\u76ee\u7684\u306e\u660e\u8a18<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u8868\u793a\u901f\u5ea6\u6700\u9069\u5316\uff1aLPO\u306e\u96a0\u308c\u305f\u91cd\u8981\u8981\u7d20<\/h2>\n\n\n\n<p>\u30da\u30fc\u30b8\u306e\u8868\u793a\u901f\u5ea6\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u306b\u76f4\u7d50\u3057\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u306b\u5927\u304d\u306a\u5f71\u97ff\u3092\u4e0e\u3048\u307e\u3059\u3002\u7814\u7a76\u306b\u3088\u308b\u3068\u3001\u8868\u793a\u901f\u5ea6\u304c1\u79d2\u9045\u304f\u306a\u308b\u3068\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u306f7%\u4f4e\u4e0b\u3059\u308b\u3068\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"%E8%A1%A8%E7%A4%BA%E9%80%9F%E5%BA%A6%E3%81%8Ccvr%E3%81%AB%E4%B8%8E%E3%81%88%E3%82%8B%E5%BD%B1%E9%9F%BF\">\u8868\u793a\u901f\u5ea6\u304cCVR\u306b\u4e0e\u3048\u308b\u5f71\u97ff<\/h3>\n\n\n\n<p><strong>\u7d71\u8a08\u30c7\u30fc\u30bf<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u8868\u793a\u901f\u5ea61\u79d2\uff1aCVR 39%<\/li>\n\n\n\n<li>\u8868\u793a\u901f\u5ea62\u79d2\uff1aCVR 34%<\/li>\n\n\n\n<li>\u8868\u793a\u901f\u5ea63\u79d2\uff1aCVR 29%<\/li>\n\n\n\n<li>\u8868\u793a\u901f\u5ea66\u79d2\uff1aCVR 15%<\/li>\n<\/ul>\n\n\n\n<p>\u3053\u306e\u30c7\u30fc\u30bf\u304b\u3089\u3001\u8868\u793a\u901f\u5ea6\u306e\u6539\u5584\u306f\u3001\u30c7\u30b6\u30a4\u30f3\u3084\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u6539\u5584\u3068\u540c\u3058\u304b\u305d\u308c\u4ee5\u4e0a\u306e\u52b9\u679c\u304c\u3042\u308b\u3053\u3068\u304c\u308f\u304b\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"%E7%94%BB%E5%83%8F%E6%9C%80%E9%81%A9%E5%8C%96%E3%81%AE%E5%85%B7%E4%BD%93%E7%9A%84%E6%89%8B%E6%B3%95\">\u753b\u50cf\u6700\u9069\u5316\u306e\u5177\u4f53\u7684\u624b\u6cd5<\/h3>\n\n\n\n<p><strong>\u2460 \u30d5\u30a1\u30a4\u30eb\u5f62\u5f0f\u306e\u6700\u9069\u5316<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5199\u771f\uff1aWebP\u5f62\u5f0f\uff08\u5bfe\u5fdc\u30d6\u30e9\u30a6\u30b6\u306750%\u4ee5\u4e0a\u306e\u5bb9\u91cf\u524a\u6e1b\uff09<\/li>\n\n\n\n<li>\u30a4\u30e9\u30b9\u30c8\u30fb\u56f3\u8868\uff1aSVG\u5f62\u5f0f\uff08\u30d9\u30af\u30bf\u30fc\u30c7\u30fc\u30bf\u3067\u8efd\u91cf\uff09<\/li>\n\n\n\n<li>\u5f93\u6765\u5f62\u5f0f\uff1aJPEG\uff08\u5199\u771f\uff09\u3001PNG\uff08\u900f\u660e\u5ea6\u304c\u5fc5\u8981\u306a\u5834\u5408\uff09<\/li>\n<\/ul>\n\n\n\n<p><strong>\u2461 \u753b\u50cf\u5727\u7e2e\u306e\u5b9f\u65bd<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u54c1\u8cea\u3068\u5bb9\u91cf\u306e\u30d0\u30e9\u30f3\u30b9\u8abf\u6574<\/li>\n\n\n\n<li>\u9069\u5207\u306a\u30b5\u30a4\u30ba\u3067\u306e\u51fa\u529b<\/li>\n\n\n\n<li>\u9045\u5ef6\u8aad\u307f\u8fbc\u307f\uff08Lazy Loading\uff09\u306e\u5b9f\u88c5<\/li>\n<\/ul>\n\n\n\n<p><strong>\u2462 \u30ec\u30b9\u30dd\u30f3\u30b7\u30d6\u5bfe\u5fdc<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u30c7\u30d0\u30a4\u30b9\u306b\u5fdc\u3058\u305f\u9069\u5207\u306a\u30b5\u30a4\u30ba\u306e\u63d0\u4f9b<\/li>\n\n\n\n<li>Retina\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u5bfe\u5fdc<\/li>\n\n\n\n<li>\u5e2f\u57df\u5e45\u306b\u5fdc\u3058\u305f\u753b\u50cf\u914d\u4fe1<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"%E3%82%B3%E3%83%BC%E3%83%89%E6%9C%80%E9%81%A9%E5%8C%96\">\u30b3\u30fc\u30c9\u6700\u9069\u5316<\/h3>\n\n\n\n<p><strong>\u2460 CSS\u6700\u9069\u5316<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u4e0d\u8981\u306aCSS\u306e\u524a\u9664<\/li>\n\n\n\n<li>CSS\u306e\u5727\u7e2e\uff08Minification\uff09<\/li>\n\n\n\n<li>\u30af\u30ea\u30c6\u30a3\u30ab\u30ebCSS\u306e\u30a4\u30f3\u30e9\u30a4\u30f3\u5316<\/li>\n<\/ul>\n\n\n\n<p><strong>\u2461 JavaScript\u6700\u9069\u5316<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u4e0d\u8981\u306aJavaScript\u306e\u524a\u9664<\/li>\n\n\n\n<li>\u975e\u540c\u671f\u8aad\u307f\u8fbc\u307f\uff08async\/defer\uff09\u306e\u6d3b\u7528<\/li>\n\n\n\n<li>\u30b3\u30fc\u30c9\u306e\u5727\u7e2e\u3068\u96e3\u8aad\u5316<\/li>\n<\/ul>\n\n\n\n<p><strong>\u2462 HTML\u6700\u9069\u5316<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u4e0d\u8981\u306a\u30bf\u30b0\u306e\u524a\u9664<\/li>\n\n\n\n<li>\u610f\u5473\u306e\u3042\u308bHTML\u69cb\u9020\u306e\u4f5c\u6210<\/li>\n\n\n\n<li>\u9069\u5207\u306ahead\u8981\u7d20\u306e\u8a2d\u5b9a<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"%E3%82%B5%E3%83%BC%E3%83%90%E3%83%BC%E7%92%B0%E5%A2%83%E3%81%AE%E6%9C%80%E9%81%A9%E5%8C%96\">\u30b5\u30fc\u30d0\u30fc\u74b0\u5883\u306e\u6700\u9069\u5316<\/h3>\n\n\n\n<p><strong>\u2460 CDN\uff08Content Delivery Network\uff09\u306e\u6d3b\u7528<\/strong>&nbsp;CDN\u306f\u3001\u4e16\u754c\u5404\u5730\u306b\u914d\u7f6e\u3055\u308c\u305f\u30b5\u30fc\u30d0\u30fc\u304b\u3089\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u914d\u4fe1\u3059\u308b\u30b5\u30fc\u30d3\u30b9\u3067\u3059\u3002\u30e6\u30fc\u30b6\u30fc\u306b\u6700\u3082\u8fd1\u3044\u30b5\u30fc\u30d0\u30fc\u304b\u3089\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3001\u8868\u793a\u901f\u5ea6\u3092\u5927\u5e45\u306b\u6539\u5584\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p><strong>\u2461 Gzip\u5727\u7e2e\u306e\u5b9f\u88c5<\/strong>&nbsp;\u30c6\u30ad\u30b9\u30c8\u30d5\u30a1\u30a4\u30eb\u3092\u30b5\u30fc\u30d0\u30fc\u5074\u3067\u5727\u7e2e\u3059\u308b\u3053\u3068\u3067\u3001\u8ee2\u9001\u91cf\u3092\u5927\u5e45\u306b\u524a\u6e1b\u3067\u304d\u307e\u3059\u3002\u901a\u5e38\u300170-80%\u306e\u5727\u7e2e\u7387\u3092\u5b9f\u73fe\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p><strong>\u2462 \u30ad\u30e3\u30c3\u30b7\u30e5\u306e\u6d3b\u7528<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u30d6\u30e9\u30a6\u30b6\u30ad\u30e3\u30c3\u30b7\u30e5\u306e\u8a2d\u5b9a<\/li>\n\n\n\n<li>\u30b5\u30fc\u30d0\u30fc\u30b5\u30a4\u30c9\u30ad\u30e3\u30c3\u30b7\u30e5\u306e\u5b9f\u88c5<\/li>\n\n\n\n<li>\u30c7\u30fc\u30bf\u30d9\u30fc\u30b9\u30af\u30a8\u30ea\u306e\u6700\u9069\u5316<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"%E3%83%A2%E3%83%90%E3%82%A4%E3%83%AB%E5%AF%BE%E5%BF%9C%E3%81%AE%E9%87%8D%E8%A6%81%E6%80%A7\">\u30e2\u30d0\u30a4\u30eb\u5bfe\u5fdc\u306e\u91cd\u8981\u6027<\/h3>\n\n\n\n<p>\u73fe\u5728\u3001\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u5229\u7528\u8005\u306e\u7d0470%\u304c\u30e2\u30d0\u30a4\u30eb\u30c7\u30d0\u30a4\u30b9\u3092\u4f7f\u7528\u3057\u3066\u3044\u307e\u3059\u3002\u30e2\u30d0\u30a4\u30eb\u30e6\u30fc\u30b6\u30fc\u306f\u3001\u30c7\u30b9\u30af\u30c8\u30c3\u30d7\u30e6\u30fc\u30b6\u30fc\u3088\u308a\u3082\u901f\u5ea6\u306b\u654f\u611f\u3067\u3001\u8868\u793a\u901f\u5ea6\u306e\u9045\u5ef6\u306b\u3088\u308b\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u306e\u4f4e\u4e0b\u304c\u3088\u308a\u9855\u8457\u306b\u73fe\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p><strong>\u30e2\u30d0\u30a4\u30eb\u6700\u9069\u5316\u306e\u30dd\u30a4\u30f3\u30c8<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u30ec\u30b9\u30dd\u30f3\u30b7\u30d6\u30c7\u30b6\u30a4\u30f3\u306e\u5b9f\u88c5<\/li>\n\n\n\n<li>\u30bf\u30c3\u30c1\u30a4\u30f3\u30bf\u30fc\u30d5\u30a7\u30fc\u30b9\u306e\u6700\u9069\u5316<\/li>\n\n\n\n<li>\u8efd\u91cf\u306a\u30da\u30fc\u30b8\u8a2d\u8a08<\/li>\n\n\n\n<li>AMP\uff08Accelerated Mobile Pages\uff09\u306e\u691c\u8a0e<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">LPO\u30c4\u30fc\u30eb\u306e\u6d3b\u7528\u65b9\u6cd5<\/h2>\n\n\n\n<p>\u52b9\u679c\u7684\u306aLPO\u3092\u5b9f\u65bd\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u9069\u5207\u306a\u30c4\u30fc\u30eb\u306e\u6d3b\u7528\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002\u4ee5\u4e0b\u3001\u4e3b\u8981\u306a\u30c4\u30fc\u30eb\u30ab\u30c6\u30b4\u30ea\u3068\u63a8\u5968\u30c4\u30fc\u30eb\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"1.-%E3%82%A2%E3%82%AF%E3%82%BB%E3%82%B9%E8%A7%A3%E6%9E%90%E3%83%84%E3%83%BC%E3%83%AB\">1. \u30a2\u30af\u30bb\u30b9\u89e3\u6790\u30c4\u30fc\u30eb<\/h3>\n\n\n\n<p><strong>Google Analytics 4\uff08GA4\uff09<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u7121\u6599\u3067\u9ad8\u6a5f\u80fd<\/li>\n\n\n\n<li>\u8a73\u7d30\u306a\u30e6\u30fc\u30b6\u30fc\u884c\u52d5\u5206\u6790<\/li>\n\n\n\n<li>\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7d4c\u8def\u306e\u53ef\u8996\u5316<\/li>\n<\/ul>\n\n\n\n<p><strong>\u6d3b\u7528\u306e\u30dd\u30a4\u30f3\u30c8<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u6d41\u5165\u5143\u5225\u306eCVR\u5206\u6790<\/li>\n\n\n\n<li>\u30c7\u30d0\u30a4\u30b9\u5225\u306e\u884c\u52d5\u5dee\u7570\u306e\u628a\u63e1<\/li>\n\n\n\n<li>\u96e2\u8131\u30dd\u30a4\u30f3\u30c8\u306e\u7279\u5b9a<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"2.-%E3%83%92%E3%83%BC%E3%83%88%E3%83%9E%E3%83%83%E3%83%97%E3%83%84%E3%83%BC%E3%83%AB\">2. \u30d2\u30fc\u30c8\u30de\u30c3\u30d7\u30c4\u30fc\u30eb<\/h3>\n\n\n\n<p><strong>Microsoft Clarity<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5b8c\u5168\u7121\u6599<\/li>\n\n\n\n<li>\u7121\u5236\u9650\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af<\/li>\n\n\n\n<li>\u8a73\u7d30\u306a\u884c\u52d5\u9332\u753b\u6a5f\u80fd<\/li>\n<\/ul>\n\n\n\n<p><strong>SiTest<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u65e5\u672c\u88fd\u3067\u591a\u6a5f\u80fd<\/li>\n\n\n\n<li>A\/B\u30c6\u30b9\u30c8\u6a5f\u80fd\u3082\u642d\u8f09<\/li>\n\n\n\n<li>\u8a73\u7d30\u306a\u30bb\u30b0\u30e1\u30f3\u30c8\u5206\u6790<\/li>\n<\/ul>\n\n\n\n<p><strong>\u6d3b\u7528\u306e\u30dd\u30a4\u30f3\u30c8<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u30af\u30ea\u30c3\u30af\u7b87\u6240\u306e\u5206\u6790<\/li>\n\n\n\n<li>\u30b9\u30af\u30ed\u30fc\u30eb\u884c\u52d5\u306e\u628a\u63e1<\/li>\n\n\n\n<li>\u6ce8\u76ee\u30a8\u30ea\u30a2\u306e\u7279\u5b9a<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"3.-a%2Fb%E3%83%86%E3%82%B9%E3%83%88%E3%83%84%E3%83%BC%E3%83%AB\">3. A\/B\u30c6\u30b9\u30c8\u30c4\u30fc\u30eb<\/h3>\n\n\n\n<p><strong>Google Optimize\uff08\u30b5\u30fc\u30d3\u30b9\u7d42\u4e86\u306e\u305f\u3081\u4ee3\u66ff\u63a8\u5968\uff09<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>VWO\uff08Visual Website Optimizer\uff09<\/li>\n\n\n\n<li>Optimizely<\/li>\n\n\n\n<li>Adobe Target<\/li>\n<\/ul>\n\n\n\n<p><strong>\u6d3b\u7528\u306e\u30dd\u30a4\u30f3\u30c8<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u7d71\u8a08\u7684\u6709\u610f\u6027\u306e\u78ba\u4fdd<\/li>\n\n\n\n<li>\u8907\u6570\u8981\u7d20\u306e\u540c\u6642\u30c6\u30b9\u30c8<\/li>\n\n\n\n<li>\u9577\u671f\u7684\u306a\u52b9\u679c\u6e2c\u5b9a<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"4.-%E8%A1%A8%E7%A4%BA%E9%80%9F%E5%BA%A6%E6%B8%AC%E5%AE%9A%E3%83%84%E3%83%BC%E3%83%AB\">4. \u8868\u793a\u901f\u5ea6\u6e2c\u5b9a\u30c4\u30fc\u30eb<\/h3>\n\n\n\n<p><strong>PageSpeed Insights<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Google\u304c\u63d0\u4f9b\u3059\u308b\u7121\u6599\u30c4\u30fc\u30eb<\/li>\n\n\n\n<li>Core Web Vitals\u306e\u6e2c\u5b9a<\/li>\n\n\n\n<li>\u5177\u4f53\u7684\u306a\u6539\u5584\u63d0\u6848<\/li>\n<\/ul>\n\n\n\n<p><strong>GTmetrix<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u8a73\u7d30\u306a\u8868\u793a\u901f\u5ea6\u5206\u6790<\/li>\n\n\n\n<li>\u7d99\u7d9a\u7684\u306a\u76e3\u8996\u6a5f\u80fd<\/li>\n\n\n\n<li>\u6539\u5584\u63d0\u6848\u306e\u512a\u5148\u5ea6\u8868\u793a<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u696d\u754c\u5225LPO\u6210\u529f\u4e8b\u4f8b<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"btob-saas%E4%BC%81%E6%A5%AD%E3%81%AE%E4%BA%8B%E4%BE%8B\">BtoB SaaS\u4f01\u696d\u306e\u4e8b\u4f8b<\/h3>\n\n\n\n<p><strong>\u8ab2\u984c<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u7121\u6599\u30c8\u30e9\u30a4\u30a2\u30eb\u7533\u8fbc\u7387\u304c1.5%\u3068\u4f4e\u8ff7<\/li>\n\n\n\n<li>\u8907\u96d1\u306a\u6a5f\u80fd\u8aac\u660e\u3067\u96e2\u8131\u7387\u304c\u9ad8\u3044<\/li>\n<\/ul>\n\n\n\n<p><strong>\u5b9f\u65bd\u65bd\u7b56<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>\u30d5\u30a1\u30fc\u30b9\u30c8\u30d3\u30e5\u30fc\u3067\u306e\u4fa1\u5024\u63d0\u6848\u306e\u7c21\u7d20\u5316<\/li>\n\n\n\n<li>\u5c0e\u5165\u52b9\u679c\u306e\u6570\u5024\u5316\uff08ROI\u8a08\u7b97\u30c4\u30fc\u30eb\u306e\u8a2d\u7f6e\uff09<\/li>\n\n\n\n<li>\u9867\u5ba2\u6210\u529f\u4e8b\u4f8b\u306e\u5145\u5b9f<\/li>\n\n\n\n<li>\u6bb5\u968e\u7684\u306a\u60c5\u5831\u63d0\u4f9b\uff08\u30d7\u30ed\u30b0\u30ec\u30c3\u30b7\u30d6\u958b\u793a\uff09<\/li>\n<\/ol>\n\n\n\n<p><strong>\u7d50\u679c<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u7121\u6599\u30c8\u30e9\u30a4\u30a2\u30eb\u7533\u8fbc\u7387\uff1a1.5% \u2192 4.2%<\/li>\n\n\n\n<li>\u76f4\u5e30\u7387\uff1a75% \u2192 42%<\/li>\n\n\n\n<li>\u5e73\u5747\u6ede\u5728\u6642\u9593\uff1a2\u520615\u79d2 \u2192 5\u520630\u79d2<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"ec%E4%BA%8B%E6%A5%AD%E3%81%AE%E4%BA%8B%E4%BE%8B\">EC\u4e8b\u696d\u306e\u4e8b\u4f8b<\/h3>\n\n\n\n<p><strong>\u8ab2\u984c<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u30ab\u30fc\u30c8\u8ffd\u52a0\u7387\u306f\u9ad8\u3044\u304c\u8cfc\u5165\u5b8c\u4e86\u7387\u304c\u4f4e\u3044<\/li>\n\n\n\n<li>\u30e2\u30d0\u30a4\u30eb\u3067\u306e\u96e2\u8131\u304c\u591a\u3044<\/li>\n<\/ul>\n\n\n\n<p><strong>\u5b9f\u65bd\u65bd\u7b56<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>\u30c1\u30a7\u30c3\u30af\u30a2\u30a6\u30c8\u30d7\u30ed\u30bb\u30b9\u306e\u7c21\u7d20\u5316<\/li>\n\n\n\n<li>\u9001\u6599\u30fb\u624b\u6570\u6599\u306e\u660e\u78ba\u5316<\/li>\n\n\n\n<li>\u30e2\u30d0\u30a4\u30eb\u7528\u306e\u5c02\u7528\u30c7\u30b6\u30a4\u30f3<\/li>\n\n\n\n<li>\u5728\u5eab\u72b6\u6cc1\u30fb\u914d\u9001\u60c5\u5831\u306e\u53ef\u8996\u5316<\/li>\n<\/ol>\n\n\n\n<p><strong>\u7d50\u679c<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u8cfc\u5165\u5b8c\u4e86\u7387\uff1a18% \u2192 28%<\/li>\n\n\n\n<li>\u30e2\u30d0\u30a4\u30ebCVR\uff1a12% \u2192 22%<\/li>\n\n\n\n<li>\u5e73\u5747\u6ce8\u6587\u91d1\u984d\uff1a8,500\u5186 \u2192 11,200\u5186<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"%E6%95%99%E8%82%B2%E3%83%BB%E7%A0%94%E4%BF%AE%E3%82%B5%E3%83%BC%E3%83%93%E3%82%B9%E3%81%AE%E4%BA%8B%E4%BE%8B\">\u6559\u80b2\u30fb\u7814\u4fee\u30b5\u30fc\u30d3\u30b9\u306e\u4e8b\u4f8b<\/h3>\n\n\n\n<p><strong>\u8ab2\u984c<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u8cc7\u6599\u8acb\u6c42\u6570\u306f\u591a\u3044\u304c\u5546\u8ac7\u5316\u7387\u304c\u4f4e\u3044<\/li>\n\n\n\n<li>\u4fa1\u683c\u306b\u5bfe\u3059\u308b\u4e0d\u5b89\u304c\u5927\u304d\u3044<\/li>\n<\/ul>\n\n\n\n<p><strong>\u5b9f\u65bd\u65bd\u7b56<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>\u53d7\u8b1b\u8005\u306e\u6210\u529f\u4e8b\u4f8b\u306e\u5145\u5b9f<\/li>\n\n\n\n<li>\u4fa1\u683c\u306e\u6839\u62e0\u30fb\u30b3\u30b9\u30c8\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306e\u660e\u793a<\/li>\n\n\n\n<li>\u6bb5\u968e\u7684\u306a\u60c5\u5831\u63d0\u4f9b\uff08\u7121\u6599\u30bb\u30df\u30ca\u30fc \u2192 \u8cc7\u6599\u8acb\u6c42 \u2192 \u5546\u8ac7\uff09<\/li>\n\n\n\n<li>\u4fe1\u983c\u6027\u5411\u4e0a\u306e\u305f\u3081\u306e\u8a8d\u8a3c\u30fb\u5b9f\u7e3e\u8868\u793a<\/li>\n<\/ol>\n\n\n\n<p><strong>\u7d50\u679c<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u8cc7\u6599\u8acb\u6c42\u304b\u3089\u5546\u8ac7\u5316\u7387\uff1a25% \u2192 45%<\/li>\n\n\n\n<li>\u6210\u7d04\u7387\uff1a15% \u2192 28%<\/li>\n\n\n\n<li>\u5e73\u5747\u5358\u4fa1\uff1a150,000\u5186 \u2192 180,000\u5186<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u7d99\u7d9a\u7684\u6539\u5584\u306e\u305f\u3081\u306eKPI\u8a2d\u5b9a<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"%E4%B8%BB%E8%A6%81kpi%EF%BC%88key-performance-indicators%EF%BC%89\">\u4e3b\u8981KPI\uff08Key Performance Indicators\uff09<\/h3>\n\n\n\n<p><strong>1. \u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\uff08CVR\uff09<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u8a08\u7b97\u5f0f\uff1a\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u6570 \u00f7 \u8a2a\u554f\u6570 \u00d7 100<\/li>\n\n\n\n<li>\u76ee\u6a19\u8a2d\u5b9a\uff1a\u696d\u754c\u5e73\u5747+20%\u4ee5\u4e0a<\/li>\n<\/ul>\n\n\n\n<p><strong>2. \u76f4\u5e30\u7387<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u8a08\u7b97\u5f0f\uff1a1\u30da\u30fc\u30b8\u306e\u307f\u95b2\u89a7\u3057\u305f\u8a2a\u554f\u6570 \u00f7 \u7dcf\u8a2a\u554f\u6570 \u00d7 100<\/li>\n\n\n\n<li>\u76ee\u6a19\u8a2d\u5b9a\uff1a40%\u4ee5\u4e0b\uff08\u696d\u754c\u306b\u3088\u308a\u7570\u306a\u308b\uff09<\/li>\n<\/ul>\n\n\n\n<p><strong>3. \u5e73\u5747\u6ede\u5728\u6642\u9593<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u8a08\u7b97\u5f0f\uff1a\u7dcf\u6ede\u5728\u6642\u9593 \u00f7 \u8a2a\u554f\u6570<\/li>\n\n\n\n<li>\u76ee\u6a19\u8a2d\u5b9a\uff1a\u30b3\u30f3\u30c6\u30f3\u30c4\u91cf\u306b\u5fdc\u3058\u3066\u9069\u5207\u306a\u6642\u9593<\/li>\n<\/ul>\n\n\n\n<p><strong>4. CTA\u30af\u30ea\u30c3\u30af\u7387<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u8a08\u7b97\u5f0f\uff1aCTA\u30af\u30ea\u30c3\u30af\u6570 \u00f7 \u30da\u30fc\u30b8\u30d3\u30e5\u30fc\u6570 \u00d7 100<\/li>\n\n\n\n<li>\u76ee\u6a19\u8a2d\u5b9a\uff1a10%\u4ee5\u4e0a<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"%E5%89%AF%E6%AC%A1%E7%9A%84kpi\">\u526f\u6b21\u7684KPI<\/h3>\n\n\n\n<p><strong>1. \u30b9\u30af\u30ed\u30fc\u30eb\u7387<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u30da\u30fc\u30b8\u306e\u4f55\uff05\u307e\u3067\u8aad\u307e\u308c\u3066\u3044\u308b\u304b<\/li>\n\n\n\n<li>\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u8cea\u3068\u91cf\u306e\u9069\u5207\u6027\u3092\u5224\u65ad<\/li>\n<\/ul>\n\n\n\n<p><strong>2. \u30d5\u30a9\u30fc\u30e0\u5b8c\u4e86\u7387<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5165\u529b\u958b\u59cb\u304b\u3089\u5b8c\u4e86\u307e\u3067\u306e\u7387<\/li>\n\n\n\n<li>EFO\u306e\u52b9\u679c\u6e2c\u5b9a\u306b\u6d3b\u7528<\/li>\n<\/ul>\n\n\n\n<p><strong>3. \u96e2\u8131\u30dd\u30a4\u30f3\u30c8\u5206\u6790<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u3069\u306e\u6bb5\u968e\u3067\u30e6\u30fc\u30b6\u30fc\u304c\u96e2\u8131\u3059\u308b\u304b<\/li>\n\n\n\n<li>\u6539\u5584\u512a\u5148\u5ea6\u306e\u5224\u65ad\u6750\u6599<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"kpi%E6%B8%AC%E5%AE%9A%E3%81%AE%E9%A0%BB%E5%BA%A6%E3%81%A8%E6%96%B9%E6%B3%95\">KPI\u6e2c\u5b9a\u306e\u983b\u5ea6\u3068\u65b9\u6cd5<\/h3>\n\n\n\n<p><strong>\u65e5\u6b21\u76e3\u8996<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u6570<\/li>\n\n\n\n<li>\u4e3b\u8981\u306a\u6d41\u5165\u6570<\/li>\n\n\n\n<li>\u7570\u5e38\u5024\u306e\u65e9\u671f\u767a\u898b<\/li>\n<\/ul>\n\n\n\n<p><strong>\u9031\u6b21\u5206\u6790<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u4e3b\u8981KPI\u306e\u63a8\u79fb<\/li>\n\n\n\n<li>\u65bd\u7b56\u52b9\u679c\u306e\u521d\u671f\u8a55\u4fa1<\/li>\n\n\n\n<li>\u6b21\u9031\u306e\u65bd\u7b56\u8abf\u6574<\/li>\n<\/ul>\n\n\n\n<p><strong>\u6708\u6b21\u30ec\u30d3\u30e5\u30fc<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u7dcf\u5408\u7684\u306a\u52b9\u679c\u6e2c\u5b9a<\/li>\n\n\n\n<li>ROI\u8a08\u7b97<\/li>\n\n\n\n<li>\u6b21\u6708\u306e\u6226\u7565\u7b56\u5b9a<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u3088\u304f\u3042\u308b\u5931\u6557\u30d1\u30bf\u30fc\u30f3\u3068\u5bfe\u7b56<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"%E5%A4%B1%E6%95%97%E3%83%91%E3%82%BF%E3%83%BC%E3%83%B31%EF%BC%9A%E6%84%9F%E8%A6%9A%E7%9A%84%E3%81%AA%E6%94%B9%E5%96%84\">\u5931\u6557\u30d1\u30bf\u30fc\u30f31\uff1a\u611f\u899a\u7684\u306a\u6539\u5584<\/h3>\n\n\n\n<p><strong>\u554f\u984c<\/strong>&nbsp;\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u304b\u306a\u3044\u3001\u4e3b\u89b3\u7684\u306a\u5224\u65ad\u3067\u306e\u6539\u5584<\/p>\n\n\n\n<p><strong>\u5bfe\u7b56<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5fc5\u305a\u30c7\u30fc\u30bf\u3092\u53d6\u5f97\u3057\u3066\u304b\u3089\u6539\u5584\u65bd\u7b56\u3092\u5b9f\u884c<\/li>\n\n\n\n<li>A\/B\u30c6\u30b9\u30c8\u306b\u3088\u308b\u52b9\u679c\u691c\u8a3c<\/li>\n\n\n\n<li>\u7d71\u8a08\u7684\u6709\u610f\u6027\u306e\u78ba\u4fdd<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"%E5%A4%B1%E6%95%97%E3%83%91%E3%82%BF%E3%83%BC%E3%83%B32%EF%BC%9A%E4%B8%80%E5%BA%A6%E3%81%AB%E5%A4%9A%E3%81%8F%E3%81%AE%E8%A6%81%E7%B4%A0%E3%82%92%E5%A4%89%E6%9B%B4\">\u5931\u6557\u30d1\u30bf\u30fc\u30f32\uff1a\u4e00\u5ea6\u306b\u591a\u304f\u306e\u8981\u7d20\u3092\u5909\u66f4<\/h3>\n\n\n\n<p><strong>\u554f\u984c<\/strong>&nbsp;\u4f55\u304c\u52b9\u679c\u3092\u3082\u305f\u3089\u3057\u305f\u304b\u7279\u5b9a\u3067\u304d\u306a\u3044<\/p>\n\n\n\n<p><strong>\u5bfe\u7b56<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>1\u56de\u306e\u30c6\u30b9\u30c8\u3067\u5909\u66f4\u3059\u308b\u8981\u7d20\u306f1\u3064\u306b\u9650\u5b9a<\/li>\n\n\n\n<li>\u6bb5\u968e\u7684\u306a\u6539\u5584\u306e\u5b9f\u65bd<\/li>\n\n\n\n<li>\u8981\u7d20\u5225\u306e\u52b9\u679c\u6e2c\u5b9a<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"%E5%A4%B1%E6%95%97%E3%83%91%E3%82%BF%E3%83%BC%E3%83%B33%EF%BC%9A%E7%9F%AD%E6%9C%9F%E7%9A%84%E3%81%AA%E7%B5%90%E6%9E%9C%E3%81%AB%E3%81%A8%E3%82%89%E3%82%8F%E3%82%8C%E3%82%8B\">\u5931\u6557\u30d1\u30bf\u30fc\u30f33\uff1a\u77ed\u671f\u7684\u306a\u7d50\u679c\u306b\u3068\u3089\u308f\u308c\u308b<\/h3>\n\n\n\n<p><strong>\u554f\u984c<\/strong>&nbsp;\u5341\u5206\u306a\u6bcd\u6570\u30fb\u671f\u9593\u3067\u306e\u30c6\u30b9\u30c8\u3092\u884c\u308f\u306a\u3044<\/p>\n\n\n\n<p><strong>\u5bfe\u7b56<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u7d71\u8a08\u7684\u6709\u610f\u6027\u306e\u78ba\u4fdd\uff08\u6700\u4f4e2\u9031\u9593\u4ee5\u4e0a\uff09<\/li>\n\n\n\n<li>\u5341\u5206\u306a\u30b5\u30f3\u30d7\u30eb\u6570\u306e\u78ba\u4fdd<\/li>\n\n\n\n<li>\u5b63\u7bc0\u6027\u30fb\u5916\u90e8\u8981\u56e0\u306e\u8003\u616e<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"%E5%A4%B1%E6%95%97%E3%83%91%E3%82%BF%E3%83%BC%E3%83%B34%EF%BC%9A%E7%AB%B6%E5%90%88%E3%81%AE%E6%A8%A1%E5%80%A3\">\u5931\u6557\u30d1\u30bf\u30fc\u30f34\uff1a\u7af6\u5408\u306e\u6a21\u5023<\/h3>\n\n\n\n<p><strong>\u554f\u984c<\/strong>&nbsp;\u81ea\u793e\u306e\u30bf\u30fc\u30b2\u30c3\u30c8\u30e6\u30fc\u30b6\u30fc\u306b\u5408\u308f\u306a\u3044\u65bd\u7b56\u306e\u5b9f\u65bd<\/p>\n\n\n\n<p><strong>\u5bfe\u7b56<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u81ea\u793e\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u30c7\u30fc\u30bf\u3092\u91cd\u8996<\/li>\n\n\n\n<li>\u30da\u30eb\u30bd\u30ca\u306b\u57fa\u3065\u3044\u305f\u65bd\u7b56\u8a2d\u8a08<\/li>\n\n\n\n<li>\u72ec\u81ea\u306e\u4fa1\u5024\u63d0\u6848\u306e\u69cb\u7bc9<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u307e\u3068\u3081\uff1aLPO\u6210\u529f\u306e\u305f\u3081\u306e\u91cd\u8981\u30dd\u30a4\u30f3\u30c8<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"1.-%E3%83%87%E3%83%BC%E3%82%BF%E3%83%89%E3%83%AA%E3%83%96%E3%83%B3%E3%81%AA%E3%82%A2%E3%83%97%E3%83%AD%E3%83%BC%E3%83%81\">1. \u30c7\u30fc\u30bf\u30c9\u30ea\u30d6\u30f3\u306a\u30a2\u30d7\u30ed\u30fc\u30c1<\/h3>\n\n\n\n<p>LPO\u306e\u6210\u529f\u306b\u306f\u3001\u611f\u899a\u7684\u306a\u5224\u65ad\u3067\u306f\u306a\u304f\u3001\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u305f\u79d1\u5b66\u7684\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002Google Analytics\u3001\u30d2\u30fc\u30c8\u30de\u30c3\u30d7\u3001A\/B\u30c6\u30b9\u30c8\u306a\u3069\u306e\u30c4\u30fc\u30eb\u3092\u6d3b\u7528\u3057\u3001\u5ba2\u89b3\u7684\u306a\u4e8b\u5b9f\u306b\u57fa\u3065\u3044\u3066\u6539\u5584\u3092\u9032\u3081\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"2.-%E3%83%A6%E3%83%BC%E3%82%B6%E3%83%BC%E8%A6%96%E7%82%B9%E3%81%AE%E5%BE%B9%E5%BA%95\">2. 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