{"id":1186,"date":"2025-07-18T15:27:07","date_gmt":"2025-07-18T06:27:07","guid":{"rendered":"https:\/\/www.andco.group\/blog\/?p=1186"},"modified":"2025-07-18T15:27:08","modified_gmt":"2025-07-18T06:27:08","slug":"targeting-lpo","status":"publish","type":"post","link":"https:\/\/www.andco.group\/blog\/targeting-lpo\/","title":{"rendered":"\u884c\u52d5\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0LPO\u3068\u306f\uff1f\u521d\u5fc3\u8005\u3067\u3082\u7406\u89e3\u3067\u304d\u308b\u5b8c\u5168\u30ac\u30a4\u30c9\uff5cCVR\u6539\u5584\u306e\u6c7a\u5b9a\u7248"},"content":{"rendered":"\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><th>\u6d41\u5165\u30ad\u30fc\u30ef\u30fc\u30c9<\/th><th>\u30e6\u30fc\u30b6\u30fc\u30cb\u30fc\u30ba<\/th><th>\u8868\u793a\u3059\u308bLP<\/th><\/tr><tr><td>\u300c\u30b7\u30ef \u7f8e\u5bb9\u6db2\u300d<\/td><td>\u30b7\u30ef\u3092\u6539\u5584\u3057\u305f\u3044<\/td><td>\u30cf\u30ea\u306e\u3042\u308b\u808c\u3092\u624b\u306b\u5165\u308c\u3089\u308c\u308b\u3053\u3068\u3092\u8a34\u6c42\u3057\u305fLP<\/td><\/tr><tr><td>\u300c\u4e7e\u71e5 \u7f8e\u5bb9\u6db2\u300d<\/td><td>\u4e7e\u71e5\u3092\u6539\u5584\u3057\u305f\u3044<\/td><td>\u808c\u304c\u6f64\u3046\u3053\u3068\u3092\u8a34\u6c42\u3057\u305fLP<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>\u3053\u306e\u3088\u3046\u306b\u3001\u540c\u3058\u5546\u54c1\u3067\u3082\u30e6\u30fc\u30b6\u30fc\u306e\u30cb\u30fc\u30ba\u306b\u5fdc\u3058\u3066\u7570\u306a\u308b\u8a34\u6c42\u3092\u884c\u3046\u3053\u3068\u3067\u3001\u3088\u308a\u9ad8\u3044\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3092\u5b9f\u73fe\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u884c\u52d5\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0LPO\u306e\u4ed5\u7d44\u307f\u3068\u6280\u8853<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">\u30ea\u30c0\u30a4\u30ec\u30af\u30c8\u65b9\u5f0f vs \u30bf\u30b0\u65b9\u5f0f<\/h3>\n\n\n\n<p>\u884c\u52d5\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0LPO\u306b\u306f\u3001\u4e3b\u306b2\u3064\u306e\u5b9f\u88c5\u65b9\u5f0f\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u30ea\u30c0\u30a4\u30ec\u30af\u30c8\u65b9\u5f0f<\/h4>\n\n\n\n<p>\u30ea\u30c0\u30a4\u30ec\u30af\u30c8\u65b9\u5f0f\u306f\u3001\u7279\u5b9a\u306e\u6d41\u5165\u7d4c\u8def\u304b\u3089\u306e\u30a2\u30af\u30bb\u30b9\u3092\u6307\u5b9a\u306eURL\u306b\u8ee2\u9001\u3059\u308b\u65b9\u5f0f\u3067\u3059\u3002\u5f93\u6765\u306eLPO\u30c4\u30fc\u30eb\u306e\u591a\u304f\u304c\u3053\u306e\u65b9\u5f0f\u3092\u63a1\u7528\u3057\u3066\u3044\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p><strong>\u30e1\u30ea\u30c3\u30c8\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5b9f\u88c5\u304c\u6bd4\u8f03\u7684\u7c21\u5358<\/li>\n\n\n\n<li>\u660e\u78ba\u306a\u4f4f\u307f\u5206\u3051\u304c\u53ef\u80fd<\/li>\n<\/ul>\n\n\n\n<p><strong>\u30c7\u30e1\u30ea\u30c3\u30c8\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u8907\u6570\u306e\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u3092\u5236\u4f5c\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b<\/li>\n\n\n\n<li>\u7ba1\u7406\u304c\u7169\u96d1\u306b\u306a\u308a\u304c\u3061<\/li>\n\n\n\n<li>\u8868\u793a\u901f\u5ea6\u306b\u5f71\u97ff\u3059\u308b\u53ef\u80fd\u6027<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">\u30bf\u30b0\u65b9\u5f0f<\/h4>\n\n\n\n<p>\u30bf\u30b0\u65b9\u5f0f\u306f\u3001JavaScript\u30bf\u30b0\u3092LP\u5185\u306b\u633f\u5165\u3057\u3001\u300c\u6d41\u5165\u7d4c\u8def\u300d\u300c\u95b2\u89a7\u3057\u3066\u3044\u308b\u30a8\u30ea\u30a2\u300d\u300c\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u3084\u5c5e\u6027\u300d\u306a\u3069\u306e\u8981\u7d20\u306b\u5408\u308f\u305b\u3066\u81ea\u52d5\u3067\u6700\u9069\u306aLP\u3092\u8868\u793a\u3055\u305b\u308b\u4ed5\u7d44\u307f\u3067\u3059\u3002<\/p>\n\n\n\n<p><strong>\u30e1\u30ea\u30c3\u30c8\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u8907\u6570\u30d1\u30bf\u30fc\u30f3\u306eLP\u3092\u5236\u4f5c\u3059\u308b\u5fc5\u8981\u304c\u306a\u3044<\/li>\n\n\n\n<li>\u30b3\u30b9\u30c8\u306e\u524a\u6e1b\u306b\u3064\u306a\u304c\u308b<\/li>\n\n\n\n<li>\u3088\u308a\u7d30\u304b\u3044\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u304c\u53ef\u80fd<\/li>\n\n\n\n<li>\u7ba1\u7406\u304c\u4e00\u5143\u5316\u3055\u308c\u308b<\/li>\n<\/ul>\n\n\n\n<p><strong>\u30c7\u30e1\u30ea\u30c3\u30c8\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u521d\u671f\u8a2d\u5b9a\u304c\u8907\u96d1<\/li>\n\n\n\n<li>\u9ad8\u5ea6\u306a\u6280\u8853\u77e5\u8b58\u304c\u5fc5\u8981<\/li>\n<\/ul>\n\n\n\n<p>\u73fe\u5728\u306e\u4e3b\u6d41\u306f\u3001\u52b9\u7387\u6027\u3068\u52b9\u679c\u3092\u4e21\u7acb\u3067\u304d\u308b\u30bf\u30b0\u65b9\u5f0f\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u6a5f\u80fd<\/h3>\n\n\n\n<p>\u884c\u52d5\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0LPO\u3067\u306f\u3001\u8a2a\u554f\u8005\u3092\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u8981\u7d20\u3067\u30bb\u30b0\u30e1\u30f3\u30c8\u5316\u3057\u307e\u3059\uff1a<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u6d41\u5165\u7d4c\u8def\u306b\u3088\u308b\u5206\u985e<\/h4>\n\n\n\n<p>&#8211; **\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u691c\u7d22**\uff1aGoogle\u3084Yahoo!\u3067\u306e\u81ea\u7136\u691c\u7d22 &#8211; **\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a**\uff1a\u691c\u7d22\u9023\u52d5\u578b\u5e83\u544a &#8211; **\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u5e83\u544a**\uff1a\u30d0\u30ca\u30fc\u5e83\u544a &#8211; **SNS**\uff1aFacebook\u3001Twitter\u3001Instagram\u7b49 &#8211; **\u30e1\u30fc\u30eb**\uff1a\u30e1\u30fc\u30eb\u30de\u30ac\u30b8\u30f3\u3084\u30e1\u30fc\u30eb\u914d\u4fe1<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u884c\u52d5\u5c65\u6b74\u306b\u3088\u308b\u5206\u985e<\/h4>\n\n\n\n<p>&#8211; **\u65b0\u898f\u8a2a\u554f\u8005**\uff1a\u521d\u3081\u3066\u30b5\u30a4\u30c8\u3092\u8a2a\u308c\u308b\u30e6\u30fc\u30b6\u30fc &#8211; **\u30ea\u30d4\u30fc\u30bf\u30fc**\uff1a\u904e\u53bb\u306b\u8a2a\u554f\u7d4c\u9a13\u304c\u3042\u308b\u30e6\u30fc\u30b6\u30fc &#8211; **\u30ab\u30fc\u30c8\u653e\u68c4\u8005**\uff1a\u5546\u54c1\u3092\u30ab\u30fc\u30c8\u306b\u5165\u308c\u305f\u304c\u8cfc\u5165\u306b\u81f3\u3089\u306a\u304b\u3063\u305f\u30e6\u30fc\u30b6\u30fc &#8211; **\u4f1a\u54e1**\uff1a\u65e2\u306b\u4f1a\u54e1\u767b\u9332\u6e08\u307f\u306e\u30e6\u30fc\u30b6\u30fc<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u5730\u57df\u306b\u3088\u308b\u5206\u985e<\/h4>\n\n\n\n<p>&#8211; **\u90fd\u9053\u5e9c\u770c**\uff1aIP\u30a2\u30c9\u30ec\u30b9\u304b\u3089\u5224\u5225 &#8211; **\u5730\u65b9**\uff1a\u95a2\u6771\u3001\u95a2\u897f\u3001\u4e5d\u5dde\u306a\u3069 &#8211; **\u90fd\u5e02\u90e8vs\u5730\u65b9**\uff1a\u4eba\u53e3\u5bc6\u5ea6\u306b\u3088\u308b\u5206\u985e<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u884c\u52d5\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0LPO\u306e\u5c0e\u5165\u30e1\u30ea\u30c3\u30c8<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">CVR\uff08\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\uff09\u306e\u5927\u5e45\u6539\u5584<\/h3>\n\n\n\n<p>\u884c\u52d5\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0LPO\u3092\u5c0e\u5165\u3059\u308b\u6700\u5927\u306e\u30e1\u30ea\u30c3\u30c8\u306f\u3001CVR\u306e\u5927\u5e45\u6539\u5584\u3067\u3059\u3002\u30e6\u30fc\u30b6\u30fc\u306e\u30cb\u30fc\u30ba\u306b\u5408\u81f4\u3057\u305f\u30da\u30fc\u30b8\u3092\u8868\u793a\u3059\u308b\u3053\u3068\u3067\u3001\u5f93\u6765\u306e\u4e00\u5f8b\u914d\u4fe1\u3068\u6bd4\u3079\u3066<strong>CVR\u304c1.5\u500d\u301c3\u500d<\/strong>\u306b\u5411\u4e0a\u3059\u308b\u30b1\u30fc\u30b9\u3082\u73cd\u3057\u304f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p>\u5b9f\u969b\u306e\u6539\u5584\u4e8b\u4f8b\u3092\u3054\u7d39\u4ecb\u3059\u308b\u3068\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u4e8b\u4f8b1\uff1a\u7f8e\u5bb9\u5546\u6750\u306eEC\u30b5\u30a4\u30c8<\/strong>\n<ul class=\"wp-block-list\">\n<li>\u5f93\u6765\u306eCVR\uff1a1.2%<\/li>\n\n\n\n<li>\u884c\u52d5\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0LPO\u5c0e\u5165\u5f8c\uff1a2.8%<\/li>\n\n\n\n<li>\u6539\u5584\u7387\uff1a233%<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>\u4e8b\u4f8b2\uff1a\u82f1\u4f1a\u8a71\u30b9\u30af\u30fc\u30eb\u306eLP<\/strong>\n<ul class=\"wp-block-list\">\n<li>\u5f93\u6765\u306eCVR\uff1a0.8%<\/li>\n\n\n\n<li>\u884c\u52d5\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0LPO\u5c0e\u5165\u5f8c\uff1a2.1%<\/li>\n\n\n\n<li>\u6539\u5584\u7387\uff1a262%<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">\u8cbb\u7528\u5bfe\u52b9\u679c\u306e\u5927\u5e45\u5411\u4e0a<\/h3>\n\n\n\n<p>CVR\u304c\u6539\u5584\u3055\u308c\u308b\u3053\u3068\u3067\u3001\u540c\u3058\u5e83\u544a\u8cbb\u3067\u3088\u308a\u591a\u304f\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u7372\u5f97\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002\u3053\u308c\u306f\u3001<strong>CPA\uff08\u9867\u5ba2\u7372\u5f97\u5358\u4fa1\uff09\u306e\u524a\u6e1b<\/strong>\u306b\u3064\u306a\u304c\u308a\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6295\u8cc7\u306e\u52b9\u7387\u5316\u3092\u5b9f\u73fe\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u4f8b\u3048\u3070\u3001\u6708\u9593\u5e83\u544a\u8cbb100\u4e07\u5186\u3067\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u6539\u5584\u304c\u671f\u5f85\u3067\u304d\u307e\u3059\uff1a<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><th>\u9805\u76ee<\/th><th>\u5c0e\u5165\u524d<\/th><th>\u5c0e\u5165\u5f8c<\/th><th>\u6539\u5584\u52b9\u679c<\/th><\/tr><tr><td>CVR<\/td><td>1.0%<\/td><td>2.0%<\/td><td>2\u500d<\/td><\/tr><tr><td>\u6708\u9593CV\u6570<\/td><td>100\u4ef6<\/td><td>200\u4ef6<\/td><td>2\u500d<\/td><\/tr><tr><td>CPA<\/td><td>10,000\u5186<\/td><td>5,000\u5186<\/td><td>50%\u524a\u6e1b<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">\u30e6\u30fc\u30b6\u30fc\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u306e\u5411\u4e0a<\/h3>\n\n\n\n<p>\u30e6\u30fc\u30b6\u30fc\u306b\u3068\u3063\u3066\u6700\u9069\u5316\u3055\u308c\u305f\u30da\u30fc\u30b8\u304c\u8868\u793a\u3055\u308c\u308b\u3053\u3068\u3067\u3001<strong>\u30e6\u30fc\u30b6\u30fc\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\uff08UX\uff09\u304c\u5927\u5e45\u306b\u5411\u4e0a<\/strong>\u3057\u307e\u3059\u3002\u3053\u308c\u306f\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u52b9\u679c\u3092\u3082\u305f\u3089\u3057\u307e\u3059\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u76f4\u5e30\u7387\u306e\u6e1b\u5c11<\/strong>\uff1a\u30e6\u30fc\u30b6\u30fc\u304c\u6c42\u3081\u308b\u60c5\u5831\u304c\u3059\u3050\u306b\u898b\u3064\u304b\u308b<\/li>\n\n\n\n<li><strong>\u6ede\u5728\u6642\u9593\u306e\u5897\u52a0<\/strong>\uff1a\u95a2\u5fc3\u306e\u9ad8\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u9577\u6642\u9593\u6ede\u5728<\/li>\n\n\n\n<li><strong>\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u5411\u4e0a<\/strong>\uff1a\u30da\u30fc\u30b8\u5185\u3067\u306e\u884c\u52d5\u304c\u6d3b\u767a\u306b\u306a\u308b<\/li>\n\n\n\n<li><strong>\u30d6\u30e9\u30f3\u30c9\u30a4\u30e1\u30fc\u30b8\u306e\u5411\u4e0a<\/strong>\uff1a\u300c\u79c1\u306e\u3053\u3068\u3092\u7406\u89e3\u3057\u3066\u304f\u308c\u3066\u3044\u308b\u300d\u3068\u3044\u3046\u5370\u8c61<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u52b9\u7387\u306e\u5411\u4e0a<\/h3>\n\n\n\n<p>\u884c\u52d5\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0LPO\u3092\u5c0e\u5165\u3059\u308b\u3053\u3068\u3067\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u696d\u52d9\u306e\u52b9\u7387\u3082\u5927\u5e45\u306b\u6539\u5584\u3055\u308c\u307e\u3059\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>A\/B\u30c6\u30b9\u30c8\u306e\u52b9\u7387\u5316<\/strong>\uff1a\u81ea\u52d5\u7684\u306b\u6700\u9069\u306a\u30da\u30fc\u30b8\u304c\u8868\u793a\u3055\u308c\u308b<\/li>\n\n\n\n<li><strong>\u904b\u7528\u5de5\u6570\u306e\u524a\u6e1b<\/strong>\uff1a\u624b\u52d5\u3067\u306e\u30da\u30fc\u30b8\u5207\u308a\u66ff\u3048\u304c\u4e0d\u8981<\/li>\n\n\n\n<li><strong>\u30c7\u30fc\u30bf\u5206\u6790\u306e\u7cbe\u5ea6\u5411\u4e0a<\/strong>\uff1a\u8a73\u7d30\u306a\u30bb\u30b0\u30e1\u30f3\u30c8\u5225\u30c7\u30fc\u30bf\u306e\u53d6\u5f97<\/li>\n\n\n\n<li><strong>\u610f\u601d\u6c7a\u5b9a\u306e\u8fc5\u901f\u5316<\/strong>\uff1a\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u78ba\u8a8d<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u884c\u52d5\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0LPO\u306e\u5177\u4f53\u7684\u306a\u5b9f\u88c5\u65b9\u6cd5<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">\u5c0e\u5165\u524d\u306e\u6e96\u5099\u6bb5\u968e<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">1. \u73fe\u72b6\u5206\u6790<\/h4>\n\n\n\n<p>\u307e\u305a\u3001\u73fe\u5728\u306e\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u306e\u72b6\u6cc1\u3092\u8a73\u3057\u304f\u5206\u6790\u3057\u307e\u3059\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u30a2\u30af\u30bb\u30b9\u89e3\u6790<\/strong>\uff1aGoogle Analytics\u3067\u306e\u6d41\u5165\u7d4c\u8def\u5206\u6790<\/li>\n\n\n\n<li><strong>\u30d2\u30fc\u30c8\u30de\u30c3\u30d7\u5206\u6790<\/strong>\uff1a\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u30d1\u30bf\u30fc\u30f3\u628a\u63e1<\/li>\n\n\n\n<li><strong>\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u5206\u6790<\/strong>\uff1a\u3069\u306e\u7d4c\u8def\u304b\u3089\u306eCVR\u304c\u9ad8\u3044\u304b<\/li>\n\n\n\n<li><strong>\u96e2\u8131\u5206\u6790<\/strong>\uff1a\u3069\u306e\u6642\u70b9\u3067\u96e2\u8131\u304c\u767a\u751f\u3057\u3066\u3044\u308b\u304b<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">2. \u30bf\u30fc\u30b2\u30c3\u30c8\u30bb\u30b0\u30e1\u30f3\u30c8\u306e\u8a2d\u5b9a<\/h4>\n\n\n\n<p>\u52b9\u679c\u7684\u306a\u884c\u52d5\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3092\u5b9f\u73fe\u3059\u308b\u305f\u3081\u3001\u4ee5\u4e0b\u306e\u8981\u7d20\u3092\u7d44\u307f\u5408\u308f\u305b\u3066\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u8a2d\u5b9a\u3057\u307e\u3059\uff1a<\/p>\n\n\n\n<p><strong>\u57fa\u672c\u30bb\u30b0\u30e1\u30f3\u30c8\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u6d41\u5165\u7d4c\u8def\uff08\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u691c\u7d22\u3001\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u3001SNS\u306a\u3069\uff09<\/li>\n\n\n\n<li>\u30c7\u30d0\u30a4\u30b9\uff08PC\u3001\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u3001\u30bf\u30d6\u30ec\u30c3\u30c8\uff09<\/li>\n\n\n\n<li>\u5730\u57df\uff08\u90fd\u9053\u5e9c\u770c\u3001\u5730\u65b9\u5225\uff09<\/li>\n\n\n\n<li>\u65b0\u898f\/\u30ea\u30d4\u30fc\u30bf\u30fc<\/li>\n<\/ul>\n\n\n\n<p><strong>\u8a73\u7d30\u30bb\u30b0\u30e1\u30f3\u30c8\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u6d41\u5165\u30ad\u30fc\u30ef\u30fc\u30c9<\/li>\n\n\n\n<li>\u53c2\u7167\u5143\u30b5\u30a4\u30c8<\/li>\n\n\n\n<li>\u6642\u9593\u5e2f\u30fb\u66dc\u65e5<\/li>\n\n\n\n<li>\u5e74\u9f62\u30fb\u6027\u5225\uff08\u63a8\u5b9a\uff09<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">3. \u4eee\u8aac\u8a2d\u5b9a<\/h4>\n\n\n\n<p>\u5404\u30bb\u30b0\u30e1\u30f3\u30c8\u306b\u5bfe\u3057\u3066\u3001\u3069\u306e\u3088\u3046\u306a\u8a34\u6c42\u304c\u52b9\u679c\u7684\u304b\u306e\u4eee\u8aac\u3092\u7acb\u3066\u307e\u3059\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u8a8d\u77e5\u6bb5\u968e\u306e\u30e6\u30fc\u30b6\u30fc<\/strong>\uff1a\u5546\u54c1\u306e\u57fa\u672c\u60c5\u5831\u3084\u7279\u5fb4\u3092\u8a73\u3057\u304f\u7d39\u4ecb<\/li>\n\n\n\n<li><strong>\u6bd4\u8f03\u691c\u8a0e\u6bb5\u968e\u306e\u30e6\u30fc\u30b6\u30fc<\/strong>\uff1a\u4ed6\u793e\u3068\u306e\u6bd4\u8f03\u3084\u53e3\u30b3\u30df\u3092\u91cd\u8996<\/li>\n\n\n\n<li><strong>\u8cfc\u5165\u610f\u6b32\u306e\u9ad8\u3044\u30e6\u30fc\u30b6\u30fc<\/strong>\uff1a\u4fa1\u683c\u3084\u7279\u5178\u3092\u524d\u9762\u306b\u51fa\u3059<\/li>\n\n\n\n<li><strong>\u30ea\u30d4\u30fc\u30bf\u30fc<\/strong>\uff1a\u65b0\u5546\u54c1\u3084\u4f1a\u54e1\u9650\u5b9a\u7279\u5178\u3092\u8a34\u6c42<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">\u5b9f\u88c5\u624b\u9806<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">\u30b9\u30c6\u30c3\u30d71\uff1a\u30c4\u30fc\u30eb\u9078\u5b9a<\/h4>\n\n\n\n<p>\u884c\u52d5\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0LPO\u3092\u5b9f\u73fe\u3059\u308b\u306b\u306f\u3001\u5c02\u7528\u306e\u30c4\u30fc\u30eb\u304c\u5fc5\u8981\u3067\u3059\u3002\u4e3b\u8981\u306a\u30c4\u30fc\u30eb\u306b\u306f\u4ee5\u4e0b\u304c\u3042\u308a\u307e\u3059\uff1a<\/p>\n\n\n\n<p><strong>\u56fd\u5185\u30c4\u30fc\u30eb\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>DLPO<\/strong>\uff1a700\u793e\u4ee5\u4e0a\u306e\u5c0e\u5165\u5b9f\u7e3e<\/li>\n\n\n\n<li><strong>Gyro-n<\/strong>\uff1aLPO\u3068SEO\u306e\u7d71\u5408\u7ba1\u7406<\/li>\n\n\n\n<li><strong>KARTE<\/strong>\uff1a\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u63a5\u5ba2\u6a5f\u80fd<\/li>\n<\/ul>\n\n\n\n<p><strong>\u6d77\u5916\u30c4\u30fc\u30eb\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Optimizely<\/strong>\uff1aA\/B\u30c6\u30b9\u30c8\u306e\u8001\u8217<\/li>\n\n\n\n<li><strong>Google Optimize<\/strong>\uff1a\u7121\u6599\u3067\u5229\u7528\u53ef\u80fd<\/li>\n\n\n\n<li><strong>Adobe Target<\/strong>\uff1a\u9ad8\u5ea6\u306a\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">\u30b9\u30c6\u30c3\u30d72\uff1a\u30bf\u30b0\u306e\u8a2d\u7f6e<\/h4>\n\n\n\n<p>\u9078\u5b9a\u3057\u305f\u30c4\u30fc\u30eb\u306e\u30bf\u30b0\u3092\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u306b\u8a2d\u7f6e\u3057\u307e\u3059\u3002\u591a\u304f\u306e\u5834\u5408\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u7c21\u5358\u306a\u4f5c\u696d\u3067\u5b8c\u4e86\u3057\u307e\u3059\uff1a<\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>Copy&lt;!-- \u4f8b\uff1aLPO\u30c4\u30fc\u30eb\u306e\u30bf\u30b0 --&gt;\n&lt;script&gt;\n(function(d,s,id){\n  var js,fjs=d.getElementsByTagName(s)&#91;0];\n  if(d.getElementById(id)) return;\n  js=d.createElement(s);js.id=id;\n  js.src=\"\/\/tool.example.com\/lpo.js\";\n  fjs.parentNode.insertBefore(js,fjs);\n}(document,'script','lpo-tag'));\n&lt;\/script&gt;\n<\/code><\/pre>\n\n\n\n<h4 class=\"wp-block-heading\">\u30b9\u30c6\u30c3\u30d73\uff1a\u30bb\u30b0\u30e1\u30f3\u30c8\u8a2d\u5b9a<\/h4>\n\n\n\n<p>\u30c4\u30fc\u30eb\u306e\u7ba1\u7406\u753b\u9762\u3067\u3001\u4e8b\u524d\u306b\u8a2d\u5b9a\u3057\u305f\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u5b9f\u88c5\u3057\u307e\u3059\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u6d41\u5165\u7d4c\u8def\u5225\u8a2d\u5b9a<\/strong>\uff1a\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u3001\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u691c\u7d22\u7b49<\/li>\n\n\n\n<li><strong>\u30ad\u30fc\u30ef\u30fc\u30c9\u5225\u8a2d\u5b9a<\/strong>\uff1a\u7279\u5b9a\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u3067\u306e\u6d41\u5165<\/li>\n\n\n\n<li><strong>\u5730\u57df\u5225\u8a2d\u5b9a<\/strong>\uff1a\u90fd\u9053\u5e9c\u770c\u3084\u5730\u65b9\u3067\u306e\u4f4f\u307f\u5206\u3051<\/li>\n\n\n\n<li><strong>\u30c7\u30d0\u30a4\u30b9\u5225\u8a2d\u5b9a<\/strong>\uff1aPC\u3001\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u3067\u306e\u6700\u9069\u5316<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">\u30b9\u30c6\u30c3\u30d74\uff1a\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u4f5c\u6210<\/h4>\n\n\n\n<p>\u5404\u30bb\u30b0\u30e1\u30f3\u30c8\u306b\u5fdc\u3058\u305f\u6700\u9069\u5316\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f5c\u6210\u3057\u307e\u3059\uff1a<\/p>\n\n\n\n<p><strong>\u30ad\u30e3\u30c3\u30c1\u30b3\u30d4\u30fc\u306e\u6700\u9069\u5316\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u8a8d\u77e5\u6bb5\u968e\uff1a\u300c\u521d\u3081\u3066\u306e\u65b9\u3067\u3082\u5b89\u5fc3\uff01\u300d<\/li>\n\n\n\n<li>\u6bd4\u8f03\u691c\u8a0e\u6bb5\u968e\uff1a\u300c\u9078\u3070\u308c\u308b\u7406\u7531No.1\u300d<\/li>\n\n\n\n<li>\u8cfc\u5165\u610f\u6b32\u6bb5\u968e\uff1a\u300c\u4eca\u3060\u3051\u9650\u5b9a\u4fa1\u683c\uff01\u300d<\/li>\n<\/ul>\n\n\n\n<p><strong>\u753b\u50cf\u306e\u6700\u9069\u5316\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5e74\u9f62\u5c64\u306b\u5fdc\u3058\u305f\u30e2\u30c7\u30eb\u9078\u629e<\/li>\n\n\n\n<li>\u6027\u5225\u306b\u5fdc\u3058\u305f\u5546\u54c1\u753b\u50cf<\/li>\n\n\n\n<li>\u5730\u57df\u7279\u6027\u3092\u8003\u616e\u3057\u305f\u30a4\u30e1\u30fc\u30b8<\/li>\n<\/ul>\n\n\n\n<p><strong>\u30ec\u30a4\u30a2\u30a6\u30c8\u306e\u6700\u9069\u5316\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u3067\u306e\u898b\u3084\u3059\u3055<\/li>\n\n\n\n<li>PC\u3067\u306e\u60c5\u5831\u91cf\u8abf\u6574<\/li>\n\n\n\n<li>CTA\u30dc\u30bf\u30f3\u306e\u4f4d\u7f6e\u30fb\u8272<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">\u52b9\u679c\u6e2c\u5b9a\u3068\u6539\u5584<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">\u91cd\u8981\u306aKPI\u8a2d\u5b9a<\/h4>\n\n\n\n<p>\u884c\u52d5\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0LPO\u306e\u52b9\u679c\u3092\u6b63\u78ba\u306b\u6e2c\u5b9a\u3059\u308b\u305f\u3081\u3001\u4ee5\u4e0b\u306eKPI\u3092\u8a2d\u5b9a\u3057\u307e\u3059\uff1a<\/p>\n\n\n\n<p><strong>\u57fa\u672cKPI\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>CVR<\/strong>\uff1a\u30bb\u30b0\u30e1\u30f3\u30c8\u5225\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387<\/li>\n\n\n\n<li><strong>CPA<\/strong>\uff1a\u30bb\u30b0\u30e1\u30f3\u30c8\u5225\u306e\u9867\u5ba2\u7372\u5f97\u5358\u4fa1<\/li>\n\n\n\n<li><strong>\u76f4\u5e30\u7387<\/strong>\uff1a\u30da\u30fc\u30b8\u304b\u3089\u5373\u5ea7\u306b\u96e2\u8131\u3059\u308b\u7387<\/li>\n\n\n\n<li><strong>\u6ede\u5728\u6642\u9593<\/strong>\uff1a\u30da\u30fc\u30b8\u3067\u306e\u5e73\u5747\u6ede\u5728\u6642\u9593<\/li>\n<\/ul>\n\n\n\n<p><strong>\u8a73\u7d30KPI\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>CTR<\/strong>\uff1a\u5404CTA\u30dc\u30bf\u30f3\u306e\u30af\u30ea\u30c3\u30af\u7387<\/li>\n\n\n\n<li><strong>\u30b9\u30af\u30ed\u30fc\u30eb\u7387<\/strong>\uff1a\u30da\u30fc\u30b8\u3092\u3069\u3053\u307e\u3067\u8aad\u3093\u3060\u304b<\/li>\n\n\n\n<li><strong>\u30d5\u30a9\u30fc\u30e0\u5b8c\u4e86\u7387<\/strong>\uff1a\u7533\u3057\u8fbc\u307f\u30d5\u30a9\u30fc\u30e0\u306e\u5b8c\u4e86\u7387<\/li>\n\n\n\n<li><strong>\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u7387<\/strong>\uff1a\u30da\u30fc\u30b8\u3067\u306e\u884c\u52d5\u56de\u6570<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">\u7d99\u7d9a\u7684\u306a\u6539\u5584\u30d7\u30ed\u30bb\u30b9<\/h4>\n\n\n\n<p>\u884c\u52d5\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0LPO\u306f\u3001\u300c\u8a2d\u5b9a\u3057\u3066\u7d42\u308f\u308a\u300d\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u7d99\u7d9a\u7684\u306a\u6539\u5584\u304c\u6210\u529f\u306e\u9375\u3068\u306a\u308a\u307e\u3059\uff1a<\/p>\n\n\n\n<p><strong>\u9031\u6b21\u30ec\u30d3\u30e5\u30fc\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u30bb\u30b0\u30e1\u30f3\u30c8\u5225\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u78ba\u8a8d<\/li>\n\n\n\n<li>\u7570\u5e38\u5024\u306e\u767a\u898b\u3068\u5bfe\u5fdc<\/li>\n\n\n\n<li>\u65b0\u3057\u3044\u30bb\u30b0\u30e1\u30f3\u30c8\u306e\u767a\u898b<\/li>\n<\/ul>\n\n\n\n<p><strong>\u6708\u6b21\u6539\u5584\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u4f4e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u30bb\u30b0\u30e1\u30f3\u30c8\u306e\u539f\u56e0\u5206\u6790<\/li>\n\n\n\n<li>\u65b0\u3057\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u8ffd\u52a0<\/li>\n\n\n\n<li>A\/B\u30c6\u30b9\u30c8\u306e\u5b9f\u65bd<\/li>\n<\/ul>\n\n\n\n<p><strong>\u56db\u534a\u671f\u6226\u7565\u898b\u76f4\u3057\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5168\u4f53\u7684\u306a\u6226\u7565\u306e\u898b\u76f4\u3057<\/li>\n\n\n\n<li>\u65b0\u3057\u3044\u30bb\u30b0\u30e1\u30f3\u30c8\u8ef8\u306e\u8ffd\u52a0<\/li>\n\n\n\n<li>\u7af6\u5408\u4ed6\u793e\u3068\u306e\u6bd4\u8f03\u5206\u6790<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u6210\u529f\u4e8b\u4f8b\u3068\u5177\u4f53\u7684\u306a\u6539\u5584\u52b9\u679c<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">\u4e8b\u4f8b1\uff1a\u7f8e\u5bb9\u5546\u6750EC\u30b5\u30a4\u30c8<\/h3>\n\n\n\n<p><strong>\u4f01\u696d\u6982\u8981\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u696d\u7a2e\uff1a\u7f8e\u5bb9\u30fb\u5316\u7ca7\u54c1\u306eEC\u30b5\u30a4\u30c8<\/li>\n\n\n\n<li>\u6708\u9593\u30e6\u30fc\u30b6\u30fc\u6570\uff1a50,000\u4eba<\/li>\n\n\n\n<li>\u4e3b\u8981\u5546\u54c1\uff1a\u30a2\u30f3\u30c1\u30a8\u30a4\u30b8\u30f3\u30b0\u5316\u7ca7\u54c1<\/li>\n<\/ul>\n\n\n\n<p><strong>\u8ab2\u984c\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u6d41\u5165\u30ad\u30fc\u30ef\u30fc\u30c9\u304c\u591a\u69d8\u3067\u3001\u4e00\u5f8b\u306eLP\u3067\u306f\u5bfe\u5fdc\u3057\u304d\u308c\u306a\u3044<\/li>\n\n\n\n<li>\u5e74\u9f62\u5c64\u306b\u3088\u3063\u3066\u30cb\u30fc\u30ba\u304c\u5927\u304d\u304f\u7570\u306a\u308b<\/li>\n\n\n\n<li>CVR\u304c\u696d\u754c\u5e73\u5747\u3092\u4e0b\u56de\u3063\u3066\u3044\u308b<\/li>\n<\/ul>\n\n\n\n<p><strong>\u5b9f\u88c5\u5185\u5bb9\uff1a<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>\u6d41\u5165\u30ad\u30fc\u30ef\u30fc\u30c9\u5225\u6700\u9069\u5316<\/strong>\n<ul class=\"wp-block-list\">\n<li>\u300c\u30b7\u30ef\u300d\u95a2\u9023\u30ad\u30fc\u30ef\u30fc\u30c9\uff1a\u30a2\u30f3\u30c1\u30a8\u30a4\u30b8\u30f3\u30b0\u52b9\u679c\u3092\u524d\u9762\u306b<\/li>\n\n\n\n<li>\u300c\u4e7e\u71e5\u300d\u95a2\u9023\u30ad\u30fc\u30ef\u30fc\u30c9\uff1a\u4fdd\u6e7f\u52b9\u679c\u3092\u5f37\u8abf<\/li>\n\n\n\n<li>\u300c\u6bdb\u7a74\u300d\u95a2\u9023\u30ad\u30fc\u30ef\u30fc\u30c9\uff1a\u6bdb\u7a74\u30b1\u30a2\u52b9\u679c\u3092\u8a34\u6c42<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>\u5e74\u9f62\u5225\u30bb\u30b0\u30e1\u30f3\u30c8<\/strong>\n<ul class=\"wp-block-list\">\n<li>20\u4ee3\uff1a\u4e88\u9632\u30b1\u30a2\u3068\u624b\u8efd\u3055\u3092\u5f37\u8abf<\/li>\n\n\n\n<li>30\u4ee3\uff1a\u672c\u683c\u7684\u306a\u30b1\u30a2\u3068\u52b9\u679c\u5b9f\u611f\u3092\u8a34\u6c42<\/li>\n\n\n\n<li>40\u4ee3\u4ee5\u4e0a\uff1a\u78ba\u5b9f\u306a\u52b9\u679c\u3068\u9ad8\u7d1a\u611f\u3092\u6f14\u51fa<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>\u30ea\u30d4\u30fc\u30bf\u30fc\u5411\u3051\u6700\u9069\u5316<\/strong>\n<ul class=\"wp-block-list\">\n<li>\u65b0\u5546\u54c1\u306e\u7d39\u4ecb<\/li>\n\n\n\n<li>\u5b9a\u671f\u8cfc\u5165\u306e\u7279\u5178\u8a34\u6c42<\/li>\n\n\n\n<li>\u4f1a\u54e1\u9650\u5b9a\u4fa1\u683c\u306e\u63d0\u793a<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n\n\n\n<p><strong>\u7d50\u679c\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>CVR\uff1a1.2% \u2192 2.8%\uff08233%\u5411\u4e0a\uff09<\/li>\n\n\n\n<li>CPA\uff1a8,000\u5186 \u2192 3,400\u5186\uff0857%\u524a\u6e1b\uff09<\/li>\n\n\n\n<li>\u58f2\u4e0a\uff1a\u6708\u9593500\u4e07\u5186 \u2192 1,200\u4e07\u5186\uff08240%\u5411\u4e0a\uff09<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">\u4e8b\u4f8b2\uff1a\u30aa\u30f3\u30e9\u30a4\u30f3\u82f1\u4f1a\u8a71\u30b5\u30fc\u30d3\u30b9<\/h3>\n\n\n\n<p><strong>\u4f01\u696d\u6982\u8981\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u696d\u7a2e\uff1a\u6559\u80b2\u30b5\u30fc\u30d3\u30b9\uff08\u30aa\u30f3\u30e9\u30a4\u30f3\u82f1\u4f1a\u8a71\uff09<\/li>\n\n\n\n<li>\u6708\u9593\u30e6\u30fc\u30b6\u30fc\u6570\uff1a30,000\u4eba<\/li>\n\n\n\n<li>\u4e3b\u8981\u30b5\u30fc\u30d3\u30b9\uff1a\u30de\u30f3\u30c4\u30fc\u30de\u30f3\u82f1\u4f1a\u8a71\u30ec\u30c3\u30b9\u30f3<\/li>\n<\/ul>\n\n\n\n<p><strong>\u8ab2\u984c\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5b66\u7fd2\u76ee\u7684\u304c\u591a\u69d8\uff08\u30d3\u30b8\u30cd\u30b9\u3001\u65c5\u884c\u3001\u8cc7\u683c\u53d6\u5f97\u306a\u3069\uff09<\/li>\n\n\n\n<li>\u53d7\u8b1b\u8005\u306e\u82f1\u8a9e\u30ec\u30d9\u30eb\u304c\u30d0\u30e9\u30d0\u30e9<\/li>\n\n\n\n<li>\u7121\u6599\u4f53\u9a13\u304b\u3089\u306e\u8ee2\u63db\u7387\u304c\u4f4e\u3044<\/li>\n<\/ul>\n\n\n\n<p><strong>\u5b9f\u88c5\u5185\u5bb9\uff1a<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>\u5b66\u7fd2\u76ee\u7684\u5225\u6700\u9069\u5316<\/strong>\n<ul class=\"wp-block-list\">\n<li>\u30d3\u30b8\u30cd\u30b9\u82f1\u8a9e\uff1a\u30ad\u30e3\u30ea\u30a2\u30a2\u30c3\u30d7\u4e8b\u4f8b\u3092\u524d\u9762\u306b<\/li>\n\n\n\n<li>\u65c5\u884c\u82f1\u8a9e\uff1a\u697d\u3057\u3044\u6d77\u5916\u65c5\u884c\u306e\u30b7\u30fc\u30f3\u3092\u60f3\u8d77<\/li>\n\n\n\n<li>\u8cc7\u683c\u53d6\u5f97\uff1a\u5408\u683c\u5b9f\u7e3e\u3068\u5b66\u7fd2\u30b5\u30dd\u30fc\u30c8\u4f53\u5236\u3092\u5f37\u8abf<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>\u82f1\u8a9e\u30ec\u30d9\u30eb\u5225\u30bb\u30b0\u30e1\u30f3\u30c8<\/strong>\n<ul class=\"wp-block-list\">\n<li>\u521d\u5fc3\u8005\uff1a\u300c\u4e2d\u5b66\u82f1\u8a9e\u304b\u3089\u3067\u5927\u4e08\u592b\u300d\u3092\u5f37\u8abf<\/li>\n\n\n\n<li>\u4e2d\u7d1a\u8005\uff1a\u300c\u3055\u3089\u306a\u308b\u30b9\u30ad\u30eb\u30a2\u30c3\u30d7\u300d\u3092\u8a34\u6c42<\/li>\n\n\n\n<li>\u4e0a\u7d1a\u8005\uff1a\u300c\u30cd\u30a4\u30c6\u30a3\u30d6\u30ec\u30d9\u30eb\u3092\u76ee\u6307\u3059\u300d\u3092\u63d0\u793a<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>\u6642\u9593\u5e2f\u5225\u6700\u9069\u5316<\/strong>\n<ul class=\"wp-block-list\">\n<li>\u671d\uff1a\u300c\u671d\u6d3b\u82f1\u8a9e\u300d\u300c\u51fa\u52e4\u524d\u306e\u6709\u52b9\u6d3b\u7528\u300d<\/li>\n\n\n\n<li>\u663c\uff1a\u300c\u4f11\u61a9\u6642\u9593\u306e\u6709\u52b9\u6d3b\u7528\u300d<\/li>\n\n\n\n<li>\u591c\uff1a\u300c\u5e30\u5b85\u5f8c\u306e\u30ea\u30e9\u30c3\u30af\u30b9\u5b66\u7fd2\u300d<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n\n\n\n<p><strong>\u7d50\u679c\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u7121\u6599\u4f53\u9a13\u7533\u8fbc\u7387\uff1a0.8% \u2192 2.1%\uff08262%\u5411\u4e0a\uff09<\/li>\n\n\n\n<li>\u4f53\u9a13\u304b\u3089\u672c\u5951\u7d04\u8ee2\u63db\u7387\uff1a15% \u2192 28%\uff0887%\u5411\u4e0a\uff09<\/li>\n\n\n\n<li>\u6708\u9593\u58f2\u4e0a\uff1a800\u4e07\u5186 \u2192 1,680\u4e07\u5186\uff08210%\u5411\u4e0a\uff09<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">\u4e8b\u4f8b3\uff1aBtoB SaaS\u30b5\u30fc\u30d3\u30b9<\/h3>\n\n\n\n<p><strong>\u4f01\u696d\u6982\u8981\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u696d\u7a2e\uff1aBtoB SaaS\u30b5\u30fc\u30d3\u30b9\uff08CRM\uff09<\/li>\n\n\n\n<li>\u6708\u9593\u30e6\u30fc\u30b6\u30fc\u6570\uff1a20,000\u4eba<\/li>\n\n\n\n<li>\u4e3b\u8981\u30b5\u30fc\u30d3\u30b9\uff1a\u4e2d\u5c0f\u4f01\u696d\u5411\u3051\u9867\u5ba2\u7ba1\u7406\u30b7\u30b9\u30c6\u30e0<\/li>\n<\/ul>\n\n\n\n<p><strong>\u8ab2\u984c\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u696d\u7a2e\u306b\u3088\u3063\u3066\u6c42\u3081\u308b\u6a5f\u80fd\u304c\u7570\u306a\u308b<\/li>\n\n\n\n<li>\u4f01\u696d\u898f\u6a21\u306b\u3088\u3063\u3066\u4e88\u7b97\u611f\u304c\u5927\u304d\u304f\u9055\u3046<\/li>\n\n\n\n<li>\u7af6\u5408\u4ed6\u793e\u3068\u306e\u5dee\u5225\u5316\u304c\u56f0\u96e3<\/li>\n<\/ul>\n\n\n\n<p><strong>\u5b9f\u88c5\u5185\u5bb9\uff1a<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>\u696d\u7a2e\u5225\u6700\u9069\u5316<\/strong>\n<ul class=\"wp-block-list\">\n<li>\u88fd\u9020\u696d\uff1a\u751f\u7523\u7ba1\u7406\u3068\u306e\u9023\u643a\u3092\u5f37\u8abf<\/li>\n\n\n\n<li>\u5c0f\u58f2\u696d\uff1a\u5728\u5eab\u7ba1\u7406\u3068\u306e\u7d71\u5408\u3092\u8a34\u6c42<\/li>\n\n\n\n<li>\u30b5\u30fc\u30d3\u30b9\u696d\uff1a\u9867\u5ba2\u6e80\u8db3\u5ea6\u5411\u4e0a\u4e8b\u4f8b\u3092\u63d0\u793a<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>\u4f01\u696d\u898f\u6a21\u5225\u30bb\u30b0\u30e1\u30f3\u30c8<\/strong>\n<ul class=\"wp-block-list\">\n<li>\u5c0f\u898f\u6a21\u4f01\u696d\uff1a\u4f4e\u4fa1\u683c\u3068\u7c21\u5358\u5c0e\u5165\u3092\u5f37\u8abf<\/li>\n\n\n\n<li>\u4e2d\u898f\u6a21\u4f01\u696d\uff1a\u6a5f\u80fd\u306e\u5145\u5b9f\u3068\u62e1\u5f35\u6027\u3092\u8a34\u6c42<\/li>\n\n\n\n<li>\u5927\u898f\u6a21\u4f01\u696d\uff1a\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u5bfe\u5fdc\u3092\u524d\u9762\u306b<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>\u691c\u8a0e\u30d5\u30a7\u30fc\u30ba\u5225\u6700\u9069\u5316<\/strong>\n<ul class=\"wp-block-list\">\n<li>\u60c5\u5831\u53ce\u96c6\u6bb5\u968e\uff1a\u6a5f\u80fd\u7d39\u4ecb\u3068\u6bd4\u8f03\u8868\u3092\u63d0\u793a<\/li>\n\n\n\n<li>\u6bd4\u8f03\u691c\u8a0e\u6bb5\u968e\uff1a\u5c0e\u5165\u4e8b\u4f8b\u3068 ROI \u3092\u5f37\u8abf<\/li>\n\n\n\n<li>\u5c0e\u5165\u76f4\u524d\u6bb5\u968e\uff1a\u7121\u6599\u30c8\u30e9\u30a4\u30a2\u30eb\u3068\u5c0e\u5165\u652f\u63f4\u3092\u8a34\u6c42<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n\n\n\n<p><strong>\u7d50\u679c\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u8cc7\u6599\u8acb\u6c42\u7387\uff1a2.1% \u2192 4.7%\uff08224%\u5411\u4e0a\uff09<\/li>\n\n\n\n<li>\u5546\u8ac7\u5316\u7387\uff1a12% \u2192 23%\uff0892%\u5411\u4e0a\uff09<\/li>\n\n\n\n<li>\u53d7\u6ce8\u7387\uff1a8% \u2192 15%\uff0888%\u5411\u4e0a\uff09<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u8868\u793a\u901f\u5ea6\u6539\u5584\u306e\u91cd\u8981\u6027<\/h2>\n\n\n\n<p>\u884c\u52d5\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0LPO\u3092\u6210\u529f\u3055\u305b\u308b\u305f\u3081\u306b\u306f\u3001<strong>\u8868\u793a\u901f\u5ea6\u306e\u6539\u5584<\/strong>\u304c\u6b20\u304b\u305b\u307e\u305b\u3093\u3002\u3069\u3093\u306a\u306b\u6700\u9069\u5316\u3055\u308c\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u3067\u3082\u3001\u30da\u30fc\u30b8\u306e\u8aad\u307f\u8fbc\u307f\u304c\u9045\u3051\u308c\u3070\u30e6\u30fc\u30b6\u30fc\u306f\u96e2\u8131\u3057\u3066\u3057\u307e\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u8868\u793a\u901f\u5ea6\u304cCVR\u306b\u4e0e\u3048\u308b\u5f71\u97ff<\/h3>\n\n\n\n<p>\u591a\u304f\u306e\u8abf\u67fb\u7d50\u679c\u304b\u3089\u3001\u8868\u793a\u901f\u5ea6\u3068CVR\u306b\u306f\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u95a2\u4fc2\u304c\u3042\u308b\u3053\u3068\u304c\u5206\u304b\u3063\u3066\u3044\u307e\u3059\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>1\u79d2\u9045\u308c\u308b\u6bce\u306b<\/strong>\uff1aCVR\u304c7%\u4f4e\u4e0b<\/li>\n\n\n\n<li><strong>3\u79d2\u4ee5\u4e0a\u304b\u304b\u308b\u5834\u5408<\/strong>\uff1a53%\u306e\u30e6\u30fc\u30b6\u30fc\u304c\u96e2\u8131<\/li>\n\n\n\n<li><strong>5\u79d2\u4ee5\u4e0a\u304b\u304b\u308b\u5834\u5408<\/strong>\uff1a90%\u306e\u30e6\u30fc\u30b6\u30fc\u304c\u96e2\u8131<\/li>\n<\/ul>\n\n\n\n<p>\u3064\u307e\u308a\u3001\u3069\u3093\u306a\u306b\u512a\u308c\u305f\u884c\u52d5\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3092\u5b9f\u88c5\u3057\u3066\u3082\u3001\u8868\u793a\u901f\u5ea6\u304c\u9045\u3051\u308c\u3070\u52b9\u679c\u306f\u5927\u5e45\u306b\u6e1b\u5c11\u3057\u3066\u3057\u307e\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u8868\u793a\u901f\u5ea6\u6539\u5584\u306e\u5177\u4f53\u7684\u306a\u65b9\u6cd5<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">1. \u753b\u50cf\u6700\u9069\u5316<\/h4>\n\n\n\n<p><strong>\u5727\u7e2e\u6280\u8853\u306e\u6d3b\u7528\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>WebP\u5f62\u5f0f\u306e\u63a1\u7528\uff08\u5f93\u6765\u6bd430-50%\u306e\u30d5\u30a1\u30a4\u30eb\u30b5\u30a4\u30ba\u524a\u6e1b\uff09<\/li>\n\n\n\n<li>\u9069\u5207\u306a\u89e3\u50cf\u5ea6\u3067\u306e\u914d\u4fe1<\/li>\n\n\n\n<li>\u9045\u5ef6\u8aad\u307f\u8fbc\u307f\uff08Lazy Loading\uff09\u306e\u5b9f\u88c5<\/li>\n<\/ul>\n\n\n\n<p><strong>\u4f8b\uff1a<\/strong><\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>Copy&lt;!-- \u5f93\u6765\u306e\u753b\u50cf\u30bf\u30b0 --&gt;\n&lt;img src=\"image.jpg\" alt=\"\u5546\u54c1\u753b\u50cf\"&gt;\n\n&lt;!-- \u6700\u9069\u5316\u5f8c\u306e\u753b\u50cf\u30bf\u30b0 --&gt;\n&lt;img src=\"image.webp\" alt=\"\u5546\u54c1\u753b\u50cf\" loading=\"lazy\"&gt;\n<\/code><\/pre>\n\n\n\n<h4 class=\"wp-block-heading\">2. CSS\u30fbJavaScript\u306e\u6700\u9069\u5316<\/h4>\n\n\n\n<p><strong>\u30df\u30cb\u30d5\u30a1\u30a4\u5316\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u4e0d\u8981\u306a\u7a7a\u767d\u30fb\u6539\u884c\u306e\u524a\u9664<\/li>\n\n\n\n<li>\u5909\u6570\u540d\u306e\u77ed\u7e2e<\/li>\n\n\n\n<li>\u4f7f\u7528\u3057\u306a\u3044\u30b3\u30fc\u30c9\u306e\u524a\u9664<\/li>\n<\/ul>\n\n\n\n<p><strong>\u975e\u540c\u671f\u8aad\u307f\u8fbc\u307f\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u91cd\u8981\u3067\u306a\u3044JavaScript\u306e\u9045\u5ef6\u8aad\u307f\u8fbc\u307f<\/li>\n\n\n\n<li>CSS\u306e\u6700\u9069\u5316<\/li>\n\n\n\n<li>\u30ea\u30bd\u30fc\u30b9\u306e\u4e26\u5217\u8aad\u307f\u8fbc\u307f<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">3. \u30b5\u30fc\u30d0\u30fc\u30fb\u30a4\u30f3\u30d5\u30e9\u306e\u6700\u9069\u5316<\/h4>\n\n\n\n<p><strong>CDN\uff08Content Delivery Network\uff09\u306e\u6d3b\u7528\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u4e16\u754c\u5404\u5730\u306e\u30b5\u30fc\u30d0\u30fc\u304b\u3089\u914d\u4fe1<\/li>\n\n\n\n<li>\u30e6\u30fc\u30b6\u30fc\u306b\u6700\u3082\u8fd1\u3044\u30b5\u30fc\u30d0\u30fc\u304b\u3089\u306e\u914d\u4fe1<\/li>\n\n\n\n<li>\u5e2f\u57df\u306e\u52b9\u7387\u5316<\/li>\n<\/ul>\n\n\n\n<p><strong>\u30ad\u30e3\u30c3\u30b7\u30e5\u306e\u6d3b\u7528\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u30d6\u30e9\u30a6\u30b6\u30ad\u30e3\u30c3\u30b7\u30e5\u306e\u8a2d\u5b9a<\/li>\n\n\n\n<li>\u30b5\u30fc\u30d0\u30fc\u30b5\u30a4\u30c9\u30ad\u30e3\u30c3\u30b7\u30e5\u306e\u5b9f\u88c5<\/li>\n\n\n\n<li>\u753b\u50cf\u30fbCSS\u30fbJavaScript\u306e\u9577\u671f\u30ad\u30e3\u30c3\u30b7\u30e5<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">LandingHub\uff1a\u8868\u793a\u901f\u5ea6\u6539\u5584\u306e\u5c02\u9580\u30c4\u30fc\u30eb<\/h3>\n\n\n\n<p>\u8868\u793a\u901f\u5ea6\u306e\u6539\u5584\u3092\u52b9\u7387\u7684\u306b\u5b9f\u73fe\u3059\u308b\u305f\u3081\u306b\u3001\u5c02\u9580\u30c4\u30fc\u30eb\u306e\u6d3b\u7528\u3092\u304a\u52e7\u3081\u3057\u307e\u3059\u3002\u305d\u306e\u4e2d\u3067\u3082\u7279\u306b\u6ce8\u76ee\u3059\u3079\u304d\u304c<strong>LandingHub<\/strong>\u3067\u3059\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">LandingHub\u306e\u7279\u5fb4<\/h4>\n\n\n\n<p><strong>\u7c21\u5358\u5c0e\u5165\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u30bf\u30b0\u30921\u3064\u8a2d\u7f6e\u3059\u308b\u3060\u3051\u3067\u901f\u5ea6\u6539\u5584<\/li>\n\n\n\n<li>\u5c02\u9580\u77e5\u8b58\u4e0d\u8981<\/li>\n\n\n\n<li>\u5373\u5ea7\u306b\u52b9\u679c\u3092\u5b9f\u611f<\/li>\n<\/ul>\n\n\n\n<p><strong>\u9ad8\u3044\u52b9\u679c\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>CVR150%\u6539\u5584\u306e\u5b9f\u7e3e<\/li>\n\n\n\n<li>\u5c0e\u5165\u793e\u6570500\u793e\u8d85<\/li>\n\n\n\n<li>\u65e5\u672c\u521d\u306eLP\u8868\u793a\u901f\u5ea6\u6539\u5584\u30c4\u30fc\u30eb<\/li>\n<\/ul>\n\n\n\n<p><strong>\u7279\u8a31\u6280\u8853\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u72ec\u81ea\u306e\u9ad8\u901f\u5316\u6280\u8853\u3092\u63a1\u7528<\/li>\n\n\n\n<li>3000\u30da\u30fc\u30b8\u4ee5\u4e0a\u306e\u9ad8\u901f\u5316\u5b9f\u7e3e<\/li>\n\n\n\n<li>\u7d99\u7d9a\u7684\u306a\u6280\u8853\u9769\u65b0<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">LandingHub\u5c0e\u5165\u4e8b\u4f8b<\/h4>\n\n\n\n<p><strong>\u682a\u5f0f\u4f1a\u793e\u30d5\u30a1\u30b9\u30c8\u30ce\u30c3\u30c8\u69d8\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u52d5\u753bLP\u3068\u306e\u76f8\u4e57\u52b9\u679c\u3067CPA\u304c15%\u6539\u5584<\/li>\n\n\n\n<li>\u8868\u793a\u901f\u5ea6\u3092\u6c17\u306b\u305b\u305a\u30b3\u30f3\u30c6\u30f3\u30c4\u6539\u5584\u306b\u96c6\u4e2d<\/li>\n\n\n\n<li>\u52b9\u7387\u7684\u306a\u30ea\u30bd\u30fc\u30b9\u914d\u5206\u3092\u5b9f\u73fe<\/li>\n<\/ul>\n\n\n\n<p><strong>\u5bb6\u5ead\u6559\u5e2b\u306e\u30c8\u30e9\u30a4\u69d8\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u30da\u30fc\u30b8\u306e\u8868\u793a\u901f\u5ea6\u304c\u5927\u5e45\u6539\u5584<\/li>\n\n\n\n<li>\u30a8\u30f3\u30b8\u30cb\u30a2\u30ea\u30f3\u30b0\u306e\u5c02\u9580\u77e5\u8b58\u4e0d\u8981<\/li>\n\n\n\n<li>\u30a8\u30f3\u30c9\u30e6\u30fc\u30b6\u30fc\u306e\u4f53\u9a13\u5411\u4e0a\u3092\u5b9f\u73fe<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">LandingHub\u6d3b\u7528\u306e\u30e1\u30ea\u30c3\u30c8<\/h4>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>\u5de5\u6570\u524a\u6e1b<\/strong>\uff1a\u6280\u8853\u7684\u306a\u77e5\u8b58\u304c\u306a\u304f\u3066\u3082\u5c0e\u5165\u53ef\u80fd<\/li>\n\n\n\n<li><strong>\u5373\u52b9\u6027<\/strong>\uff1a\u5c0e\u5165\u5f8c\u3059\u3050\u306b\u52b9\u679c\u3092\u5b9f\u611f<\/li>\n\n\n\n<li><strong>\u7d99\u7d9a\u6027<\/strong>\uff1a\u4e00\u5ea6\u8a2d\u5b9a\u3059\u308c\u3070\u7d99\u7d9a\u7684\u306b\u52b9\u679c\u3092\u767a\u63ee<\/li>\n\n\n\n<li><strong>\u30b3\u30b9\u30c8\u52b9\u7387<\/strong>\uff1a\u5c02\u9580\u30a8\u30f3\u30b8\u30cb\u30a2\u306e\u63a1\u7528\u304c\u4e0d\u8981<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">A\/B\u30c6\u30b9\u30c8\u3068\u306e\u7d44\u307f\u5408\u308f\u305b<\/h2>\n\n\n\n<p>\u884c\u52d5\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0LPO\u3092\u3055\u3089\u306b\u52b9\u679c\u7684\u306b\u3059\u308b\u305f\u3081\u306b\u306f\u3001<strong>A\/B\u30c6\u30b9\u30c8<\/strong>\u3068\u306e\u7d44\u307f\u5408\u308f\u305b\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">A\/B\u30c6\u30b9\u30c8\u306e\u57fa\u672c\u6982\u5ff5<\/h3>\n\n\n\n<p>A\/B\u30c6\u30b9\u30c8\u3068\u306f\u3001\u30da\u30fc\u30b8\u306e\u4e00\u90e8\u3092\u5909\u66f4\u3057\u305f\u30c6\u30b9\u30c8\u30b1\u30fc\u30b9\u3092\u7528\u610f\u3057\u3001\u3069\u3061\u3089\u304c\u3088\u308a\u9ad8\u3044CVR\u3092\u7372\u5f97\u3067\u304d\u308b\u304b\u3092\u691c\u8a3c\u3059\u308b\u30c6\u30b9\u30c8\u3067\u3059\u3002\u884c\u52d5\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0LPO\u3068\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u3001<strong>\u30bb\u30b0\u30e1\u30f3\u30c8\u5225\u306e\u6700\u9069\u89e3<\/strong>\u3092\u898b\u3064\u3051\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u52b9\u679c\u7684\u306aA\/B\u30c6\u30b9\u30c8\u306e\u5b9f\u65bd\u65b9\u6cd5<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">1. \u30c6\u30b9\u30c8\u8981\u7d20\u306e\u9078\u5b9a<\/h4>\n\n\n\n<p><strong>\u30d5\u30a1\u30fc\u30b9\u30c8\u30d3\u30e5\u30fc\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u30ad\u30e3\u30c3\u30c1\u30b3\u30d4\u30fc\u306e\u8a34\u6c42\u8ef8<\/li>\n\n\n\n<li>\u30e1\u30a4\u30f3\u30d3\u30b8\u30e5\u30a2\u30eb\u306e\u9078\u629e<\/li>\n\n\n\n<li>CTA\u30dc\u30bf\u30f3\u306e\u914d\u7f6e\u30fb\u8272<\/li>\n<\/ul>\n\n\n\n<p><strong>\u30b3\u30f3\u30c6\u30f3\u30c4\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5546\u54c1\u8aac\u660e\u306e\u8a73\u7d30\u5ea6<\/li>\n\n\n\n<li>\u7279\u5fb4\u306e\u8a34\u6c42\u9806\u5e8f<\/li>\n\n\n\n<li>\u53e3\u30b3\u30df\u30fb\u8a55\u4fa1\u306e\u914d\u7f6e<\/li>\n<\/ul>\n\n\n\n<p><strong>\u30d5\u30a9\u30fc\u30e0\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5165\u529b\u9805\u76ee\u306e\u6570<\/li>\n\n\n\n<li>\u5fc5\u9808\u9805\u76ee\u306e\u8a2d\u5b9a<\/li>\n\n\n\n<li>\u5b8c\u4e86\u307e\u3067\u306e\u30b9\u30c6\u30c3\u30d7\u6570<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">2. \u30bb\u30b0\u30e1\u30f3\u30c8\u5225\u30c6\u30b9\u30c8<\/h4>\n\n\n\n<p>\u884c\u52d5\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0LPO\u3067\u306f\u3001\u30bb\u30b0\u30e1\u30f3\u30c8\u6bce\u306b\u7570\u306a\u308b\u30c6\u30b9\u30c8\u3092\u5b9f\u65bd\u3057\u307e\u3059\uff1a<\/p>\n\n\n\n<p><strong>\u6d41\u5165\u7d4c\u8def\u5225\u30c6\u30b9\u30c8\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u6d41\u5165\u8005\uff1a\u4fa1\u683c\u91cd\u8996 vs \u6a5f\u80fd\u91cd\u8996<\/li>\n\n\n\n<li>\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u691c\u7d22\u6d41\u5165\u8005\uff1a\u8a73\u7d30\u8aac\u660e vs \u7c21\u6f54\u8aac\u660e<\/li>\n\n\n\n<li>SNS\u6d41\u5165\u8005\uff1a\u30d3\u30b8\u30e5\u30a2\u30eb\u91cd\u8996 vs \u30c6\u30ad\u30b9\u30c8\u91cd\u8996<\/li>\n<\/ul>\n\n\n\n<p><strong>\u30e6\u30fc\u30b6\u30fc\u5c5e\u6027\u5225\u30c6\u30b9\u30c8\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5e74\u9f62\u5c64\u5225\uff1a\u82e5\u5e74\u5c64\u5411\u3051 vs \u4e2d\u9ad8\u5e74\u5c64\u5411\u3051<\/li>\n\n\n\n<li>\u6027\u5225\u5225\uff1a\u7537\u6027\u5411\u3051 vs \u5973\u6027\u5411\u3051<\/li>\n\n\n\n<li>\u5730\u57df\u5225\uff1a\u90fd\u5e02\u90e8\u5411\u3051 vs \u5730\u65b9\u5411\u3051<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">3. \u7d71\u8a08\u7684\u6709\u610f\u6027\u306e\u78ba\u4fdd<\/h4>\n\n\n\n<p>\u6b63\u78ba\u306a\u30c6\u30b9\u30c8\u7d50\u679c\u3092\u5f97\u308b\u305f\u3081\u306b\u306f\u3001\u4ee5\u4e0b\u306e\u70b9\u306b\u6ce8\u610f\u304c\u5fc5\u8981\u3067\u3059\uff1a<\/p>\n\n\n\n<p><strong>\u30b5\u30f3\u30d7\u30eb\u6570\u306e\u78ba\u4fdd\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u6700\u4f4e\u3067\u3082\u5404\u30d1\u30bf\u30fc\u30f3100\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u4ee5\u4e0a<\/li>\n\n\n\n<li>\u7d71\u8a08\u7684\u6709\u610f\u602795%\u4ee5\u4e0a\u3092\u78ba\u4fdd<\/li>\n\n\n\n<li>\u30c6\u30b9\u30c8\u671f\u9593\u306f\u6700\u4f4e2\u9031\u9593\u4ee5\u4e0a<\/li>\n<\/ul>\n\n\n\n<p><strong>\u5916\u7684\u8981\u56e0\u306e\u6392\u9664\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5b63\u7bc0\u8981\u56e0\u306e\u8003\u616e<\/li>\n\n\n\n<li>\u7af6\u5408\u4ed6\u793e\u306e\u52d5\u5411<\/li>\n\n\n\n<li>\u81ea\u793e\u306e\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u6d3b\u52d5<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">A\/B\u30c6\u30b9\u30c8\u6210\u529f\u4e8b\u4f8b<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">\u4e8b\u4f8b\uff1a\u4e0d\u52d5\u7523\u6295\u8cc7\u4f1a\u793e<\/h4>\n\n\n\n<p><strong>\u30c6\u30b9\u30c8\u5185\u5bb9\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A\u6848\uff1a\u300c\u5b89\u5b9a\u53ce\u5165\u3092\u5b9f\u73fe\u300d\uff08\u5b89\u5b9a\u6027\u91cd\u8996\uff09<\/li>\n\n\n\n<li>B\u6848\uff1a\u300c\u9ad8\u5229\u56de\u308a\u3092\u5b9f\u73fe\u300d\uff08\u53ce\u76ca\u6027\u91cd\u8996\uff09<\/li>\n<\/ul>\n\n\n\n<p><strong>\u30bb\u30b0\u30e1\u30f3\u30c8\u5225\u7d50\u679c\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5e74\u53ce500\u4e07\u5186\u4ee5\u4e0b\uff1aA\u6848\u304c28%\u512a\u4f4d<\/li>\n\n\n\n<li>\u5e74\u53ce500-800\u4e07\u5186\uff1aB\u6848\u304c15%\u512a\u4f4d<\/li>\n\n\n\n<li>\u5e74\u53ce800\u4e07\u5186\u4ee5\u4e0a\uff1aB\u6848\u304c42%\u512a\u4f4d<\/li>\n<\/ul>\n\n\n\n<p><strong>\u5b66\u3073\uff1a<\/strong>&nbsp;\u5e74\u53ce\u306b\u3088\u3063\u3066\u6295\u8cc7\u306b\u5bfe\u3059\u308b\u8003\u3048\u65b9\u304c\u5927\u304d\u304f\u7570\u306a\u308b\u3053\u3068\u304c\u5224\u660e\u3002\u4f4e\u6240\u5f97\u5c64\u306f\u5b89\u5b9a\u6027\u3092\u3001\u9ad8\u6240\u5f97\u5c64\u306f\u53ce\u76ca\u6027\u3092\u91cd\u8996\u3059\u308b\u50be\u5411\u304c\u3042\u308b\u3053\u3068\u304c\u5206\u304b\u308a\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u30a8\u30ea\u30a2\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306e\u6d3b\u7528<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">\u5730\u57df\u7279\u6027\u3092\u6d3b\u304b\u3057\u305f\u6700\u9069\u5316<\/h3>\n\n\n\n<p>\u65e5\u672c\u56fd\u5185\u3067\u3082\u5730\u57df\u306b\u3088\u3063\u3066\u6d88\u8cbb\u884c\u52d5\u3084\u4fa1\u5024\u89b3\u304c\u7570\u306a\u308a\u307e\u3059\u3002\u884c\u52d5\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0LPO\u3067\u306f\u3001<strong>\u30a8\u30ea\u30a2\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0<\/strong>\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u5730\u57df\u7279\u6027\u306b\u5408\u308f\u305b\u305f\u6700\u9069\u5316\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u90fd\u9053\u5e9c\u770c\u5225\u6700\u9069\u5316<\/h4>\n\n\n\n<p><strong>\u5317\u6d77\u9053\u30fb\u6771\u5317\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5bd2\u51b7\u5730\u5bfe\u5fdc\u5546\u54c1\u306e\u8a34\u6c42<\/li>\n\n\n\n<li>\u9001\u6599\u306e\u8003\u616e<\/li>\n\n\n\n<li>\u96ea\u56fd\u306a\u3089\u3067\u306f\u306e\u30cb\u30fc\u30ba<\/li>\n<\/ul>\n\n\n\n<p><strong>\u95a2\u6771\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u6642\u9593\u52b9\u7387\u3092\u91cd\u8996\u3057\u305f\u8a34\u6c42<\/li>\n\n\n\n<li>\u90fd\u5e02\u90e8\u306e\u5229\u4fbf\u6027\u8a34\u6c42<\/li>\n\n\n\n<li>\u9ad8\u54c1\u8cea\u30fb\u9ad8\u4fa1\u683c\u5e2f\u5546\u54c1\u306e\u8a34\u6c42<\/li>\n<\/ul>\n\n\n\n<p><strong>\u95a2\u897f\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u30b3\u30b9\u30c8\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u91cd\u8996<\/li>\n\n\n\n<li>\u89aa\u3057\u307f\u3084\u3059\u3044\u8868\u73fe<\/li>\n\n\n\n<li>\u5730\u57df\u8272\u8c4a\u304b\u306a\u8a34\u6c42<\/li>\n<\/ul>\n\n\n\n<p><strong>\u4e5d\u5dde\u30fb\u6c96\u7e04\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u6696\u304b\u3044\u5730\u57df\u7279\u6709\u306e\u30cb\u30fc\u30ba<\/li>\n\n\n\n<li>\u5cf6\u5dbc\u90e8\u3078\u306e\u914d\u9001\u8003\u616e<\/li>\n\n\n\n<li>\u5730\u57df\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u3068\u306e\u89aa\u548c\u6027<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">\u5e97\u8217\u8a98\u5c0e\u578b\u30d3\u30b8\u30cd\u30b9\u3067\u306e\u6d3b\u7528<\/h4>\n\n\n\n<p>\u5b9f\u5e97\u8217\u3092\u6301\u3064\u30d3\u30b8\u30cd\u30b9\u3067\u306f\u3001\u30a8\u30ea\u30a2\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u304c\u3088\u308a\u91cd\u8981\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p><strong>\u4e8b\u4f8b\uff1a\u30ab\u30e1\u30e9\u30fb\u5199\u771f\u7528\u54c1\u5e97<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5317\u6d77\u9053\uff1a\u300c\u96ea\u666f\u8272\u64ae\u5f71\u300d\u306e\u30cb\u30fc\u30ba\u306b\u5bfe\u5fdc<\/li>\n\n\n\n<li>\u95a2\u6771\uff1a\u300c\u90fd\u5e02\u591c\u666f\u64ae\u5f71\u300d\u306e\u30cb\u30fc\u30ba\u306b\u5bfe\u5fdc<\/li>\n\n\n\n<li>\u95a2\u897f\uff1a\u300c\u685c\u64ae\u5f71\u300d\u306e\u30cb\u30fc\u30ba\u306b\u5bfe\u5fdc<\/li>\n\n\n\n<li>\u4e5d\u5dde\uff1a\u300c\u96e2\u5cf6\u64ae\u5f71\u300d\u306e\u30cb\u30fc\u30ba\u306b\u5bfe\u5fdc<\/li>\n<\/ul>\n\n\n\n<p><strong>\u7d50\u679c\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5e97\u8217\u6765\u5e97\u7387\uff1a23%\u5411\u4e0a<\/li>\n\n\n\n<li>\u5730\u57df\u5225\u58f2\u4e0a\uff1a\u5e73\u574735%\u5411\u4e0a<\/li>\n\n\n\n<li>\u9867\u5ba2\u6e80\u8db3\u5ea6\uff1a4.2 \u2192 4.7\uff085\u6bb5\u968e\u8a55\u4fa1\uff09<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">\u914d\u9001\u30fb\u7269\u6d41\u3092\u8003\u616e\u3057\u305f\u6700\u9069\u5316<\/h3>\n\n\n\n<p>EC\u30b5\u30a4\u30c8\u3067\u306f\u3001\u914d\u9001\u6761\u4ef6\u3084\u7269\u6d41\u4e8b\u60c5\u3092\u8003\u616e\u3057\u305f\u6700\u9069\u5316\u3082\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<p><strong>\u914d\u9001\u6599\u91d1\u306e\u6700\u9069\u5316\u8868\u793a\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5730\u57df\u5225\u914d\u9001\u6599\u306e\u4e8b\u524d\u8868\u793a<\/li>\n\n\n\n<li>\u9001\u6599\u7121\u6599\u30e9\u30a4\u30f3\u306e\u8abf\u6574<\/li>\n\n\n\n<li>\u914d\u9001\u671f\u9593\u306e\u660e\u78ba\u5316<\/li>\n<\/ul>\n\n\n\n<p><strong>\u5728\u5eab\u72b6\u6cc1\u306e\u5730\u57df\u5225\u8868\u793a\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u8fd1\u96a3\u5009\u5eab\u304b\u3089\u306e\u914d\u9001\u53ef\u80fd\u5546\u54c1<\/li>\n\n\n\n<li>\u5730\u57df\u9650\u5b9a\u5546\u54c1\u306e\u8a34\u6c42<\/li>\n\n\n\n<li>\u914d\u9001\u9045\u5ef6\u30ea\u30b9\u30af\u306e\u4e8b\u524d\u544a\u77e5<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u591a\u5909\u91cf\u30c6\u30b9\u30c8\u306e\u5b9f\u8df5<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">\u591a\u5909\u91cf\u30c6\u30b9\u30c8\u3068\u306f<\/h3>\n\n\n\n<p>\u591a\u5909\u91cf\u30c6\u30b9\u30c8\u306f\u3001\u8907\u6570\u306e\u8981\u7d20\u3092\u540c\u6642\u306b\u5909\u66f4\u3057\u3066\u30c6\u30b9\u30c8\u3059\u308b\u624b\u6cd5\u3067\u3059\u3002A\/B\u30c6\u30b9\u30c8\u304c\u5358\u4e00\u8981\u7d20\u306e\u6bd4\u8f03\u3067\u3042\u308b\u306e\u306b\u5bfe\u3057\u3001\u591a\u5909\u91cf\u30c6\u30b9\u30c8\u3067\u306f<strong>\u8907\u6570\u8981\u7d20\u306e\u7d44\u307f\u5408\u308f\u305b<\/strong>\u306b\u3088\u308b\u6700\u9069\u89e3\u3092\u898b\u3064\u3051\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u591a\u5909\u91cf\u30c6\u30b9\u30c8\u306e\u5b9f\u65bd\u65b9\u6cd5<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">\u30c6\u30b9\u30c8\u8981\u7d20\u306e\u8a2d\u5b9a<\/h4>\n\n\n\n<p><strong>\u4f8b\uff1a\u5065\u5eb7\u98df\u54c1\u306e\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8<\/strong><\/p>\n\n\n\n<p><strong>\u8981\u7d20A\uff1a\u30e1\u30a4\u30f3\u30ad\u30e3\u30c3\u30c1\u30b3\u30d4\u30fc<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A1\uff1a\u300c\u305f\u3063\u305f30\u65e5\u3067\u7406\u60f3\u306e\u4f53\u91cd\u306b\u300d<\/li>\n\n\n\n<li>A2\uff1a\u300c\u7121\u7406\u306a\u304f\u7d9a\u3051\u3089\u308c\u308b\u30c0\u30a4\u30a8\u30c3\u30c8\u300d<\/li>\n\n\n\n<li>A3\uff1a\u300c\u533b\u5e2b\u63a8\u5968\u306e\u5065\u5eb7\u7684\u306a\u6e1b\u91cf\u6cd5\u300d<\/li>\n<\/ul>\n\n\n\n<p><strong>\u8981\u7d20B\uff1a\u5546\u54c1\u753b\u50cf<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>B1\uff1a\u5546\u54c1\u30d1\u30c3\u30b1\u30fc\u30b8\u5358\u4f53<\/li>\n\n\n\n<li>B2\uff1a\u4f7f\u7528\u30b7\u30fc\u30f3\u306e\u5199\u771f<\/li>\n\n\n\n<li>B3\uff1aBefore\/After\u5199\u771f<\/li>\n<\/ul>\n\n\n\n<p><strong>\u8981\u7d20C\uff1a\u4fa1\u683c\u8868\u793a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>C1\uff1a\u901a\u5e38\u4fa1\u683c\u306e\u307f<\/li>\n\n\n\n<li>C2\uff1a\u5272\u5f15\u4fa1\u683c\u3092\u5f37\u8abf<\/li>\n\n\n\n<li>C3\uff1a\u5b9a\u671f\u8cfc\u5165\u7279\u5178\u3092\u5f37\u8abf<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">\u7d44\u307f\u5408\u308f\u305b\u30d1\u30bf\u30fc\u30f3<\/h4>\n\n\n\n<p>\u4e0a\u8a18\u306e\u4f8b\u3067\u306f\u30013\u00d73\u00d73=27\u30d1\u30bf\u30fc\u30f3\u306e\u7d44\u307f\u5408\u308f\u305b\u304c\u53ef\u80fd\u3067\u3059\u3002\u591a\u5909\u91cf\u30c6\u30b9\u30c8\u3067\u306f\u3001\u3053\u308c\u3089\u306e\u7d44\u307f\u5408\u308f\u305b\u3092\u5747\u7b49\u306b\u914d\u4fe1\u3057\u3001\u6700\u3082\u52b9\u679c\u7684\u306a\u30d1\u30bf\u30fc\u30f3\u3092\u898b\u3064\u3051\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u591a\u5909\u91cf\u30c6\u30b9\u30c8\u6210\u529f\u4e8b\u4f8b<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">\u4e8b\u4f8b\uff1a\u5065\u5eb7\u98df\u54c1EC<\/h4>\n\n\n\n<p>**\u30c6\u30b9\u30c8\u671f\u9593\uff1a**6\u9031\u9593 **\u7dcf\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\uff1a**54,000\u30bb\u30c3\u30b7\u30e7\u30f3&nbsp;<strong>\u30c6\u30b9\u30c8\u7d50\u679c\uff1a<\/strong><\/p>\n\n\n\n<p><strong>\u6700\u9069\u7d44\u307f\u5408\u308f\u305b\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A3\uff08\u533b\u5e2b\u63a8\u5968\uff09+ B3\uff08Before\/After\uff09+ C2\uff08\u5272\u5f15\u5f37\u8abf\uff09<\/li>\n\n\n\n<li>CVR\uff1a2.1% \u2192 3.8%\uff0881%\u5411\u4e0a\uff09<\/li>\n<\/ul>\n\n\n\n<p><strong>\u610f\u5916\u306a\u767a\u898b\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5546\u54c1\u753b\u50cf\u5358\u4f53\uff08B1\uff09\u306f\u5168\u4f53\u7684\u306b\u4f4e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9<\/li>\n\n\n\n<li>\u4fa1\u683c\u8868\u793a\u65b9\u6cd5\uff08C\u8981\u7d20\uff09\u306e\u5f71\u97ff\u304c\u4e88\u60f3\u4ee5\u4e0a\u306b\u5927\u304d\u3044<\/li>\n\n\n\n<li>\u30ad\u30e3\u30c3\u30c1\u30b3\u30d4\u30fc\u3068\u753b\u50cf\u306e\u7d44\u307f\u5408\u308f\u305b\u306b\u76f8\u4e57\u52b9\u679c<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u884c\u52d5\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0LPO\u306e\u8ab2\u984c\u3068\u5bfe\u7b56<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">\u3088\u304f\u3042\u308b\u8ab2\u984c<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">1. \u5b9f\u88c5\u306e\u8907\u96d1\u3055<\/h4>\n\n\n\n<p><strong>\u8ab2\u984c\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u6280\u8853\u7684\u306a\u77e5\u8b58\u304c\u5fc5\u8981<\/li>\n\n\n\n<li>\u8a2d\u5b9a\u9805\u76ee\u304c\u591a\u5c90\u306b\u308f\u305f\u308b<\/li>\n\n\n\n<li>\u7d99\u7d9a\u7684\u306a\u904b\u7528\u304c\u56f0\u96e3<\/li>\n<\/ul>\n\n\n\n<p><strong>\u5bfe\u7b56\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5c02\u9580\u30c4\u30fc\u30eb\u306e\u6d3b\u7528<\/li>\n\n\n\n<li>\u6bb5\u968e\u7684\u306a\u5b9f\u88c5<\/li>\n\n\n\n<li>\u5916\u90e8\u5c02\u9580\u5bb6\u306e\u6d3b\u7528<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">2. \u30c7\u30fc\u30bf\u5206\u6790\u306e\u96e3\u3057\u3055<\/h4>\n\n\n\n<p><strong>\u8ab2\u984c\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5927\u91cf\u306e\u30c7\u30fc\u30bf\u306e\u51e6\u7406<\/li>\n\n\n\n<li>\u30bb\u30b0\u30e1\u30f3\u30c8\u5225\u306e\u5206\u6790<\/li>\n\n\n\n<li>\u7d71\u8a08\u7684\u6709\u610f\u6027\u306e\u5224\u65ad<\/li>\n<\/ul>\n\n\n\n<p><strong>\u5bfe\u7b56\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u81ea\u52d5\u30ec\u30dd\u30fc\u30c8\u6a5f\u80fd\u306e\u6d3b\u7528<\/li>\n\n\n\n<li>\u91cd\u8981KPI\u306e\u7d5e\u308a\u8fbc\u307f<\/li>\n\n\n\n<li>\u5b9a\u671f\u7684\u306a\u30ec\u30d3\u30e5\u30fc\u4f53\u5236<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">3. \u30ea\u30bd\u30fc\u30b9\u4e0d\u8db3<\/h4>\n\n\n\n<p><strong>\u8ab2\u984c\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5c02\u9580\u4eba\u6750\u306e\u4e0d\u8db3<\/li>\n\n\n\n<li>\u5236\u4f5c\u30ea\u30bd\u30fc\u30b9\u306e\u4e0d\u8db3<\/li>\n\n\n\n<li>\u904b\u7528\u5de5\u6570\u306e\u5897\u52a0<\/li>\n<\/ul>\n\n\n\n<p><strong>\u5bfe\u7b56\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5916\u90e8\u30d1\u30fc\u30c8\u30ca\u30fc\u306e\u6d3b\u7528<\/li>\n\n\n\n<li>\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u5316<\/li>\n\n\n\n<li>\u81ea\u52d5\u5316\u30c4\u30fc\u30eb\u306e\u5c0e\u5165<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">\u6210\u529f\u306e\u305f\u3081\u306e\u30dd\u30a4\u30f3\u30c8<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">1. \u660e\u78ba\u306a\u76ee\u6a19\u8a2d\u5b9a<\/h4>\n\n\n\n<p><strong>\u5177\u4f53\u7684\u306a\u76ee\u6a19\u8a2d\u5b9a\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>CVR\u6539\u5584\u76ee\u6a19\uff1a\u300c3\u30f6\u6708\u3067150%\u5411\u4e0a\u300d<\/li>\n\n\n\n<li>\u30bb\u30b0\u30e1\u30f3\u30c8\u5225\u76ee\u6a19\uff1a\u300c\u65b0\u898f\u30e6\u30fc\u30b6\u30fc\u306eCVR2%\u9054\u6210\u300d<\/li>\n\n\n\n<li>\u58f2\u4e0a\u76ee\u6a19\uff1a\u300c\u6708\u9593\u58f2\u4e0a20%\u5411\u4e0a\u300d<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">2. \u6bb5\u968e\u7684\u306a\u5b9f\u88c5<\/h4>\n\n\n\n<p><strong>\u30d5\u30a7\u30fc\u30ba1\uff1a\u57fa\u672c\u30bb\u30b0\u30e1\u30f3\u30c8<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u6d41\u5165\u7d4c\u8def\u5225\u6700\u9069\u5316<\/li>\n\n\n\n<li>\u30c7\u30d0\u30a4\u30b9\u5225\u6700\u9069\u5316<\/li>\n\n\n\n<li>\u65b0\u898f\/\u30ea\u30d4\u30fc\u30bf\u30fc\u5206\u3051<\/li>\n<\/ul>\n\n\n\n<p><strong>\u30d5\u30a7\u30fc\u30ba2\uff1a\u8a73\u7d30\u30bb\u30b0\u30e1\u30f3\u30c8<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u30ad\u30fc\u30ef\u30fc\u30c9\u5225\u6700\u9069\u5316<\/li>\n\n\n\n<li>\u5730\u57df\u5225\u6700\u9069\u5316<\/li>\n\n\n\n<li>\u6642\u9593\u5e2f\u5225\u6700\u9069\u5316<\/li>\n<\/ul>\n\n\n\n<p><strong>\u30d5\u30a7\u30fc\u30ba3\uff1a\u9ad8\u5ea6\u306a\u6a5f\u80fd<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>AI\u306b\u3088\u308b\u81ea\u52d5\u6700\u9069\u5316<\/li>\n\n\n\n<li>\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u8abf\u6574<\/li>\n\n\n\n<li>\u4e88\u6e2c\u5206\u6790\u306e\u6d3b\u7528<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">3. \u7d99\u7d9a\u7684\u306a\u6539\u5584\u4f53\u5236<\/h4>\n\n\n\n<p><strong>\u9031\u6b21\u30ec\u30d3\u30e5\u30fc\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u6570\u5024\u306e\u78ba\u8a8d<\/li>\n\n\n\n<li>\u7570\u5e38\u5024\u306e\u767a\u898b\u3068\u5bfe\u5fdc<\/li>\n\n\n\n<li>\u77ed\u671f\u7684\u306a\u6539\u5584\u65bd\u7b56<\/li>\n<\/ul>\n\n\n\n<p><strong>\u6708\u6b21\u30ec\u30d3\u30e5\u30fc\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5168\u4f53\u6226\u7565\u306e\u898b\u76f4\u3057<\/li>\n\n\n\n<li>\u65b0\u30bb\u30b0\u30e1\u30f3\u30c8\u306e\u8ffd\u52a0<\/li>\n\n\n\n<li>A\/B\u30c6\u30b9\u30c8\u306e\u5b9f\u65bd<\/li>\n<\/ul>\n\n\n\n<p><strong>\u56db\u534a\u671f\u30ec\u30d3\u30e5\u30fc\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5e74\u9593\u6226\u7565\u3068\u306e\u6574\u5408\u6027\u78ba\u8a8d<\/li>\n\n\n\n<li>\u30c4\u30fc\u30eb\u306e\u898b\u76f4\u3057<\/li>\n\n\n\n<li>\u4eba\u6750\u80b2\u6210\u30fb\u4f53\u5236\u5f37\u5316<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u672a\u6765\u306e\u5c55\u671b\u3068AI\u6d3b\u7528<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">AI\u3092\u6d3b\u7528\u3057\u305f\u6b21\u4e16\u4ee3LPO<\/h3>\n\n\n\n<p>\u884c\u52d5\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0LPO\u306e\u672a\u6765\u306f\u3001**\u4eba\u5de5\u77e5\u80fd\uff08AI\uff09**\u306e\u6d3b\u7528\u306b\u3042\u308a\u307e\u3059\u3002AI\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u3053\u308c\u307e\u3067\u4ee5\u4e0a\u306b\u7cbe\u5bc6\u3067\u52b9\u679c\u7684\u306a\u6700\u9069\u5316\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u6a5f\u68b0\u5b66\u7fd2\u306b\u3088\u308b\u81ea\u52d5\u6700\u9069\u5316<\/h4>\n\n\n\n<p><strong>\u7279\u5fb4\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u30e6\u30fc\u30b6\u30fc\u884c\u52d5\u306e\u81ea\u52d5\u5206\u6790<\/li>\n\n\n\n<li>\u6700\u9069\u306a\u30bb\u30b0\u30e1\u30f3\u30c8\u7d44\u307f\u5408\u308f\u305b\u306e\u767a\u898b<\/li>\n\n\n\n<li>\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u306e\u8abf\u6574<\/li>\n<\/ul>\n\n\n\n<p><strong>\u30e1\u30ea\u30c3\u30c8\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u4eba\u7684\u4f5c\u696d\u306e\u5927\u5e45\u524a\u6e1b<\/li>\n\n\n\n<li>\u4e88\u60f3\u5916\u306e\u7d44\u307f\u5408\u308f\u305b\u306e\u767a\u898b<\/li>\n\n\n\n<li>24\u6642\u9593365\u65e5\u306e\u6700\u9069\u5316<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">\u4e88\u6e2c\u5206\u6790\u306e\u6d3b\u7528<\/h4>\n\n\n\n<p><strong>\u9867\u5ba2\u884c\u52d5\u306e\u4e88\u6e2c\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u96e2\u8131\u3057\u305d\u3046\u306a\u30e6\u30fc\u30b6\u30fc\u306e\u7279\u5b9a<\/li>\n\n\n\n<li>\u8cfc\u5165\u78ba\u7387\u306e\u9ad8\u3044\u30e6\u30fc\u30b6\u30fc\u306e\u62bd\u51fa<\/li>\n\n\n\n<li>\u6700\u9069\u306a\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u306e\u63a5\u89e6<\/li>\n<\/ul>\n\n\n\n<p><strong>\u5e02\u5834\u30c8\u30ec\u30f3\u30c9\u306e\u4e88\u6e2c\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5b63\u7bc0\u8981\u56e0\u306e\u81ea\u52d5\u8003\u616e<\/li>\n\n\n\n<li>\u7af6\u5408\u52d5\u5411\u306e\u5206\u6790<\/li>\n\n\n\n<li>\u6700\u9069\u306a\u8a34\u6c42\u30bf\u30a4\u30df\u30f3\u30b0<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u6700\u9069\u5316<\/h3>\n\n\n\n<p><strong>\u73fe\u5728\u306e\u6280\u8853\u3067\u306f\uff1a<\/strong><\/p>\n\n\n\n<ul 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