{"id":174,"date":"2025-06-18T10:41:00","date_gmt":"2025-06-18T01:41:00","guid":{"rendered":"https:\/\/www.andco.group\/blog\/?p=174"},"modified":"2025-06-18T14:25:07","modified_gmt":"2025-06-18T05:25:07","slug":"dau","status":"publish","type":"post","link":"https:\/\/www.andco.group\/blog\/dau\/","title":{"rendered":"DAU\u3068\u306f\uff1fDaily Active Users\u306e\u57fa\u672c\u304b\u3089\u6d3b\u7528\u65b9\u6cd5\u307e\u3067\u5b8c\u5168\u89e3\u8aac"},"content":{"rendered":"\n<p>\u30a2\u30d7\u30ea\u3084Web\u30b5\u30fc\u30d3\u30b9\u306e\u904b\u55b6\u306b\u304a\u3044\u3066\u3001\u300c\u3069\u308c\u3060\u3051\u306e\u30e6\u30fc\u30b6\u30fc\u304c\u5b9f\u969b\u306b\u30b5\u30fc\u30d3\u30b9\u3092\u5229\u7528\u3057\u3066\u3044\u308b\u306e\u304b\u300d\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u306f\u6975\u3081\u3066\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u7279\u306b\u3001\u6bce\u65e5\u5229\u7528\u3057\u3066\u3082\u3089\u3044\u305f\u3044SNS\u3084\u30cb\u30e5\u30fc\u30b9\u30a2\u30d7\u30ea\u306a\u3069\u3067\u306f\u3001\u65e5\u3005\u306e\u30e6\u30fc\u30b6\u30fc\u6d3b\u52d5\u72b6\u6cc1\u3092\u6b63\u78ba\u306b\u6e2c\u5b9a\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u672c\u8a18\u4e8b\u3067\u306f\u3001DAU\uff08Daily Active Users\uff09\u3068\u3044\u3046\u91cd\u8981\u306a\u6307\u6a19\u306b\u3064\u3044\u3066\u3001\u57fa\u672c\u7684\u306a\u610f\u5473\u304b\u3089\u8a08\u7b97\u65b9\u6cd5\u3001MAU\u30fbWAU\u3068\u306e\u9055\u3044\u3001\u3055\u3089\u306b\u306f\u5b9f\u969b\u306e\u6d3b\u7528\u4e8b\u4f8b\u3084\u6ce8\u610f\u70b9\u307e\u3067\u8a73\u3057\u304f\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>DAU\u3092\u6b63\u3057\u304f\u7406\u89e3\u3057\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u52b9\u679c\u7684\u306a\u30b5\u30fc\u30d3\u30b9\u904b\u55b6\u3068\u30e6\u30fc\u30b6\u30fc\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u5411\u4e0a\u3092\u5b9f\u73fe\u3067\u304d\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">DAU\u3068\u306f\u4f55\u304b\uff1f\u57fa\u672c\u7684\u306a\u610f\u5473\u3068\u91cd\u8981\u6027<\/h2>\n\n\n\n<p>DAU\u3068\u306f\u300cDaily Active Users\uff08\u30c7\u30a4\u30ea\u30fc\u30fb\u30a2\u30af\u30c6\u30a3\u30d6\u30fb\u30e6\u30fc\u30b6\u30fc\uff09\u300d\u306e\u7565\u8a9e\u3067\u3001<strong>1\u65e5\u306e\u9593\u306b\u30a2\u30d7\u30ea\u3084Web\u30b5\u30fc\u30d3\u30b9\u3092\u5229\u7528\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u306e\u5b9f\u4eba\u6570<\/strong>\u3092\u6307\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u300c\u30c7\u30a3\u30fc\u30a8\u30fc\u30e6\u30fc\u300d\u3068\u8aad\u3080\u306e\u304c\u4e00\u822c\u7684\u3067\u3001\u30a2\u30af\u30c6\u30a3\u30d6\u30e6\u30fc\u30b6\u30fc\u3068\u306f\u305d\u306e\u30b5\u30fc\u30d3\u30b9\u3092\u5b9f\u969b\u306b\u5229\u7528\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u306e\u3053\u3068\u3092\u610f\u5473\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>DAU\u306f\u77ed\u671f\u7684\u306a\u30e6\u30fc\u30b6\u30fc\u884c\u52d5\u3092\u5206\u6790\u3059\u308b\u306e\u306b\u9069\u3057\u305f\u6307\u6a19\u3068\u3057\u3066\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u30b5\u30fc\u30d3\u30b9\u3067\u7279\u306b\u91cd\u8981\u8996\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>SNS\u30a2\u30d7\u30ea<\/strong>: Twitter\u3001Instagram\u3001Facebook\u306a\u3069<\/li>\n\n\n\n<li><strong>\u30cb\u30e5\u30fc\u30b9\u7cfb\u30a2\u30d7\u30ea<\/strong>: \u65e5\u7d4c\u65b0\u805e\u3001Yahoo!\u30cb\u30e5\u30fc\u30b9\u306a\u3069<\/li>\n\n\n\n<li><strong>\u30d8\u30eb\u30b9\u30b1\u30a2\u30a2\u30d7\u30ea<\/strong>: \u6b69\u6570\u8a08\u3001\u30ab\u30ed\u30ea\u30fc\u7ba1\u7406\u30a2\u30d7\u30ea\u306a\u3069<\/li>\n\n\n\n<li><strong>\u97f3\u697d\u30b9\u30c8\u30ea\u30fc\u30df\u30f3\u30b0\u30a2\u30d7\u30ea<\/strong>: Spotify\u3001Apple Music\u306a\u3069<\/li>\n<\/ul>\n\n\n\n<p>\u3053\u308c\u3089\u306e\u30b5\u30fc\u30d3\u30b9\u306f\u6bce\u65e5\u5229\u7528\u3057\u3066\u3082\u3089\u3046\u3053\u3068\u3067\u3001\u30e6\u30fc\u30b6\u30fc\u306b\u6700\u5927\u9650\u306e\u4fa1\u5024\u3092\u63d0\u4f9b\u3067\u304d\u308b\u305f\u3081\u3001DAU\u304c\u6210\u529f\u306e\u91cd\u8981\u306a\u6307\u6a19\u3068\u306a\u308b\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">DAU\u3068\u306f\u4f55\u3092\u6e2c\u5b9a\u3059\u308b\u6307\u6a19\uff1f\u8a08\u7b97\u65b9\u6cd5\u3068\u5177\u4f53\u4f8b<\/h2>\n\n\n\n<p>DAU\u306e\u8a08\u7b97\u65b9\u6cd5\u306f\u975e\u5e38\u306b\u30b7\u30f3\u30d7\u30eb\u3067\u3001\u4ee5\u4e0b\u306e\u8a08\u7b97\u5f0f\u3067\u7b97\u51fa\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p><strong>DAU = 1\u65e5\u306e\u30a2\u30af\u30c6\u30a3\u30d6\u30e6\u30fc\u30b6\u30fc\u6570 \u00f7 \u767b\u9332\u8005\u6570 \u00d7 100<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u5177\u4f53\u7684\u306a\u8a08\u7b97\u4f8b<\/h3>\n\n\n\n<p>\u4f8b\u3048\u3070\u3001\u3042\u308bSNS\u30a2\u30d7\u30ea\u306e\u72b6\u6cc1\u3092\u898b\u3066\u307f\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u767b\u9332\u8005\u6570\uff1a100\u4e07\u4eba<\/li>\n\n\n\n<li>1\u65e5\u306e\u30a2\u30af\u30c6\u30a3\u30d6\u30e6\u30fc\u30b6\u30fc\u6570\uff1a50\u4e07\u4eba<\/li>\n<\/ul>\n\n\n\n<p>\u3053\u306e\u5834\u5408\u306eDAU\u306f\u300c50\u4e07\u4eba \u00f7 100\u4e07\u4eba \u00d7 100 = 50%\u300d\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u30a2\u30af\u30c6\u30a3\u30d6\u30e6\u30fc\u30b6\u30fc\u306e\u5b9a\u7fa9<\/h3>\n\n\n\n<p>DAU\u8a08\u7b97\u306b\u304a\u3051\u308b\u300c\u30a2\u30af\u30c6\u30a3\u30d6\u30e6\u30fc\u30b6\u30fc\u300d\u306e\u5b9a\u7fa9\u306f\u3001\u30b5\u30fc\u30d3\u30b9\u306e\u7a2e\u985e\u3084\u4f01\u696d\u306e\u76ee\u6a19\u306b\u3088\u3063\u3066\u7570\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>\u30b5\u30fc\u30d3\u30b9\u7a2e\u985e<\/th><th>\u30a2\u30af\u30c6\u30a3\u30d6\u30e6\u30fc\u30b6\u30fc\u306e\u5b9a\u7fa9\u4f8b<\/th><\/tr><\/thead><tbody><tr><td>SNS\u30a2\u30d7\u30ea<\/td><td>\u30a2\u30d7\u30ea\u3092\u958b\u3044\u3066\u30ed\u30b0\u30a4\u30f3\u3057\u305f<\/td><\/tr><tr><td>\u30aa\u30f3\u30e9\u30a4\u30f3\u30d0\u30f3\u30ad\u30f3\u30b0<\/td><td>\u9001\u91d1\u306a\u3069\u306e\u53d6\u5f15\u3092\u5b9f\u884c\u3057\u305f<\/td><\/tr><tr><td>E\u30b3\u30de\u30fc\u30b9\u30a2\u30d7\u30ea<\/td><td>\u5546\u54c1\u3092\u30ab\u30fc\u30c8\u306b\u5165\u308c\u305f<\/td><\/tr><tr><td>SaaS\u30c4\u30fc\u30eb<\/td><td>\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u3092\u5b9f\u969b\u306b\u4f7f\u7528\u3057\u305f<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>\u3053\u306e\u3088\u3046\u306b\u3001\u5358\u7d14\u306b\u30a2\u30d7\u30ea\u3092\u958b\u3044\u305f\u3060\u3051\u3067\u306a\u304f\u3001\u5b9f\u969b\u306b\u4fa1\u5024\u306e\u3042\u308b\u884c\u52d5\u3092\u53d6\u3063\u305f\u30e6\u30fc\u30b6\u30fc\u3092\u30a2\u30af\u30c6\u30a3\u30d6\u30e6\u30fc\u30b6\u30fc\u3068\u5b9a\u7fa9\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">DAU\u3068\u306fMAU\u30fbWAU\u3068\u3069\u3046\u9055\u3046\uff1f\u671f\u9593\u5225\u306e\u4f7f\u3044\u5206\u3051<\/h2>\n\n\n\n<p>DAU\u3068\u4f3c\u305f\u6307\u6a19\u3068\u3057\u3066\u3001MAU\uff08Monthly Active Users\uff09\u3068WAU\uff08Weekly Active Users\uff09\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u308c\u3089\u306e\u6307\u6a19\u306f\u8a08\u6e2c\u671f\u9593\u306b\u3088\u3063\u3066\u4f7f\u3044\u5206\u3051\u3089\u308c\u3001\u305d\u308c\u305e\u308c\u7570\u306a\u308b\u76ee\u7684\u3067\u6d3b\u7528\u3055\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u5404\u6307\u6a19\u306e\u5b9a\u7fa9\u3068\u7279\u5fb4<\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>\u6307\u6a19<\/th><th>\u6b63\u5f0f\u540d\u79f0<\/th><th>\u8a08\u6e2c\u671f\u9593<\/th><th>\u4e3b\u306a\u7528\u9014<\/th><\/tr><\/thead><tbody><tr><td><strong>DAU<\/strong><\/td><td>Daily Active Users<\/td><td>1\u65e5<\/td><td>\u77ed\u671f\u7684\u306a\u30e6\u30fc\u30b6\u30fc\u884c\u52d5\u5206\u6790<\/td><\/tr><tr><td><strong>WAU<\/strong><\/td><td>Weekly Active Users<\/td><td>1\u9031\u9593<\/td><td>\u7fd2\u6163\u5316\u306e\u78ba\u8a8d<\/td><\/tr><tr><td><strong>MAU<\/strong><\/td><td>Monthly Active Users<\/td><td>1\u30f6\u6708<\/td><td>\u9577\u671f\u7684\u306a\u30b5\u30fc\u30d3\u30b9\u5229\u7528\u72b6\u6cc1<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">\u30b5\u30fc\u30d3\u30b9\u7a2e\u985e\u5225\u306e\u91cd\u8981\u6307\u6a19<\/h3>\n\n\n\n<p><strong>DAU\u3092\u91cd\u8996\u3059\u3079\u304d\u30b5\u30fc\u30d3\u30b9<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>SNS\uff08Twitter\u3001Instagram\u7b49\uff09<\/li>\n\n\n\n<li>\u30cb\u30e5\u30fc\u30b9\u30a2\u30d7\u30ea<\/li>\n\n\n\n<li>\u30d8\u30eb\u30b9\u30b1\u30a2\u30a2\u30d7\u30ea<\/li>\n\n\n\n<li>\u97f3\u697d\u30b9\u30c8\u30ea\u30fc\u30df\u30f3\u30b0\u30b5\u30fc\u30d3\u30b9<\/li>\n<\/ul>\n\n\n\n<p><strong>WAU\u3092\u91cd\u8996\u3059\u3079\u304d\u30b5\u30fc\u30d3\u30b9<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u30de\u30f3\u30ac\u30fb\u96d1\u8a8c\u30a2\u30d7\u30ea<\/li>\n\n\n\n<li>\u52d5\u753b\u914d\u4fe1\u30b5\u30fc\u30d3\u30b9<\/li>\n\n\n\n<li>\u30a8\u30f3\u30bf\u30e1\u7cfb\u30a2\u30d7\u30ea<\/li>\n<\/ul>\n\n\n\n<p><strong>MAU\u3092\u91cd\u8996\u3059\u3079\u304d\u30b5\u30fc\u30d3\u30b9<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u4e0d\u52d5\u7523\u30a2\u30d7\u30ea<\/li>\n\n\n\n<li>\u91d1\u878d\u30b5\u30fc\u30d3\u30b9<\/li>\n\n\n\n<li>\u5b63\u7bc0\u6027\u306e\u3042\u308b\u30b5\u30fc\u30d3\u30b9<\/li>\n<\/ul>\n\n\n\n<p>\u3053\u306e\u4f7f\u3044\u5206\u3051\u306b\u3088\u308a\u3001\u30b5\u30fc\u30d3\u30b9\u306e\u7279\u6027\u306b\u5fdc\u3058\u305f\u9069\u5207\u306a\u6307\u6a19\u8a2d\u5b9a\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">DAU\u3068\u306f\u3069\u306e\u3088\u3046\u306b\u6d3b\u7528\u3059\u308b\uff1f\u5b9f\u969b\u306e\u6d3b\u7528\u4e8b\u4f8b\u3068\u30dd\u30a4\u30f3\u30c8<\/h2>\n\n\n\n<p>DAU\u3092\u52b9\u679c\u7684\u306b\u6d3b\u7528\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u5358\u72ec\u3067\u4f7f\u7528\u3059\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u4ed6\u306e\u6307\u6a19\u3068\u7d44\u307f\u5408\u308f\u305b\u3066\u7dcf\u5408\u7684\u306b\u5206\u6790\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">DAU\/MAU\u6bd4\u7387\uff08\u30b9\u30c6\u30a3\u30c3\u30ad\u30cd\u30b9\u7387\uff09\u306e\u6d3b\u7528<\/h3>\n\n\n\n<p><strong>DAU\/MAU\u6bd4\u7387 = DAU \u00f7 MAU \u00d7 100<\/strong><\/p>\n\n\n\n<p>\u3053\u306e\u6bd4\u7387\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u30b5\u30fc\u30d3\u30b9\u306b\u5bfe\u3059\u308b\u611b\u7740\u5ea6\u3092\u793a\u3059\u91cd\u8981\u306a\u6307\u6a19\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u696d\u754c\u5225\u306eDAU\/MAU\u6bd4\u7387\u30d9\u30f3\u30c1\u30de\u30fc\u30af<\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>\u696d\u754c<\/th><th>\u512a\u79c0\u3068\u3055\u308c\u308b\u6bd4\u7387<\/th><th>\u4e16\u754c\u30ec\u30d9\u30eb<\/th><\/tr><\/thead><tbody><tr><td>SNS<\/td><td>20%\u4ee5\u4e0a<\/td><td>50%\u4ee5\u4e0a<\/td><\/tr><tr><td>\u30b2\u30fc\u30e0<\/td><td>15%\u4ee5\u4e0a<\/td><td>40%\u4ee5\u4e0a<\/td><\/tr><tr><td>\u30cb\u30e5\u30fc\u30b9<\/td><td>10%\u4ee5\u4e0a<\/td><td>30%\u4ee5\u4e0a<\/td><\/tr><tr><td>\u30e6\u30fc\u30c6\u30a3\u30ea\u30c6\u30a3<\/td><td>5%\u4ee5\u4e0a<\/td><td>20%\u4ee5\u4e0a<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">\u5b9f\u969b\u306e\u6d3b\u7528\u4e8b\u4f8b<\/h3>\n\n\n\n<p><strong>\u97f3\u697d\u30a2\u30d7\u30ea\u300cAWA\u300d\u306e\u4e8b\u4f8b<\/strong><br>AWA\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u3088\u308a\u591a\u304f\u306e\u97f3\u697d\u306b\u89e6\u308c\u3066\u3044\u308b\u304b\u3092\u6e2c\u308b\u6307\u6a19\u3068\u3057\u3066DAU\u3092\u91cd\u8996\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p>\u7d50\u679c\u3068\u3057\u30662,000\u4e07\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3092\u8d85\u3048\u308b\u4eba\u6c17\u30a2\u30d7\u30ea\u3068\u306a\u308a\u3001DAU\u91cd\u8996\u306e\u6226\u7565\u304c\u6210\u529f\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p><strong>\u30bd\u30fc\u30b7\u30e3\u30eb\u30b2\u30fc\u30e0\u300c\u30d1\u30ba\u30c9\u30e9\u300d\u306e\u4e8b\u4f8b<\/strong><br>\u30d1\u30ba\u30c9\u30e9\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306b\u9577\u304f\u697d\u3057\u3093\u3067\u3082\u3089\u3046\u3053\u3068\u3092\u76ee\u6a19\u3068\u3057\u3066\u3001DAU\u3088\u308a\u3082MAU\u3092\u91cd\u8996\u3059\u308b\u6226\u7565\u3092\u63a1\u7528\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p>\u305d\u306e\u7d50\u679c\u3001\u56fd\u5185\u30674,500\u4e07\u4ee5\u4e0a\u306e\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3092\u9054\u6210\u3057\u3001\u9577\u671f\u7684\u306a\u6210\u529f\u3092\u53ce\u3081\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">DAU\u3068\u306f\u3069\u3093\u306a\u6ce8\u610f\u70b9\u304c\u3042\u308b\uff1f\u9650\u754c\u3068\u554f\u984c\u70b9<\/h2>\n\n\n\n<p>DAU\u3092\u6d3b\u7528\u3059\u308b\u969b\u306b\u306f\u3001\u4ee5\u4e0b\u306e\u6ce8\u610f\u70b9\u3092\u7406\u89e3\u3057\u3066\u304a\u304f\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. \u5e83\u544a\u30fb\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u65bd\u7b56\u306b\u3088\u308b\u5909\u52d5<\/h3>\n\n\n\n<p>DAU\u306f\u5e83\u544a\u3084\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u65bd\u7b56\u306e\u5f71\u97ff\u3092\u53d7\u3051\u3084\u3059\u3044\u6307\u6a19\u3067\u3059\u3002<\/p>\n\n\n\n<p><strong>\u5909\u52d5\u8981\u56e0\u306e\u4f8b<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u65b0\u898f\u30e6\u30fc\u30b6\u30fc\u7372\u5f97\u30ad\u30e3\u30f3\u30da\u30fc\u30f3<\/li>\n\n\n\n<li>\u30a2\u30d7\u30ea\u30b9\u30c8\u30a2\u3067\u306e\u7279\u96c6\u63b2\u8f09<\/li>\n\n\n\n<li>\u30e1\u30c7\u30a3\u30a2\u9732\u51fa\u306e\u5897\u52a0<\/li>\n\n\n\n<li>\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u306b\u3088\u308b\u7d39\u4ecb<\/li>\n<\/ul>\n\n\n\n<p>\u52d5\u753b\u914d\u4fe1\u30a2\u30d7\u30ea\u3067\u5e83\u544a\u3092\u914d\u4fe1\u3057\u3001\u65b0\u898f\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u304c20\u4e07\u4ef6\u767a\u751f\u3057\u305f\u5834\u5408\u3001\u305d\u306e\u65e5\u306eDAU\u304c\u6025\u6fc0\u306b\u5897\u52a0\u3059\u308b\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3057\u304b\u3057\u3001\u65b0\u898f\u30e6\u30fc\u30b6\u30fc\u304c\u7d99\u7d9a\u3057\u3066\u5229\u7528\u3059\u308b\u3068\u306f\u9650\u3089\u306a\u3044\u305f\u3081\u3001<strong>\u9577\u671f\u7684\u306a\u8996\u70b9\u3067\u306e\u5206\u6790\u304c\u91cd\u8981<\/strong>\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. \u30a2\u30d7\u30ea\u30b8\u30e3\u30f3\u30eb\u306b\u3088\u308b\u9069\u7528\u6027\u306e\u554f\u984c<\/h3>\n\n\n\n<p>\u3059\u3079\u3066\u306e\u30a2\u30d7\u30ea\u3084\u30b5\u30fc\u30d3\u30b9\u3067DAU\u304c\u91cd\u8981\u3068\u306f\u9650\u308a\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p><strong>DAU\u304c\u9069\u3055\u306a\u3044\u30b5\u30fc\u30d3\u30b9\u4f8b<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u4e0d\u52d5\u7523\u30a2\u30d7\u30ea\uff1a\u5f15\u8d8a\u3057\u6642\u306e\u307f\u5229\u7528<\/li>\n\n\n\n<li>\u7a0e\u52d9\u30bd\u30d5\u30c8\uff1a\u5e74\u5ea6\u672b\u306e\u307f\u4f7f\u7528<\/li>\n\n\n\n<li>\u65c5\u884c\u4e88\u7d04\u30a2\u30d7\u30ea\uff1a\u65c5\u884c\u8a08\u753b\u6642\u306e\u307f\u5229\u7528<\/li>\n\n\n\n<li>\u7d50\u5a5a\u5f0f\u5834\u691c\u7d22\u30a2\u30d7\u30ea\uff1a\u4eba\u751f\u3067\u6570\u56de\u306e\u307f\u4f7f\u7528<\/li>\n<\/ul>\n\n\n\n<p>\u3053\u308c\u3089\u306e\u30b5\u30fc\u30d3\u30b9\u3067\u306f\u3001DAU\u3088\u308a\u3082MAU\u3084\u30b5\u30fc\u30d3\u30b9\u6e80\u8db3\u5ea6\u306a\u3069\u306e\u6307\u6a19\u306e\u65b9\u304c\u9069\u5207\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. \u30c7\u30fc\u30bf\u306e\u4fe1\u983c\u6027\u306b\u95a2\u3059\u308b\u8ab2\u984c<\/h3>\n\n\n\n<p>DAU\u30c7\u30fc\u30bf\u306e\u4fe1\u983c\u6027\u3092\u78ba\u4fdd\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u4ee5\u4e0b\u306e\u70b9\u306b\u6ce8\u610f\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<p><strong>\u30c7\u30fc\u30bf\u54c1\u8cea\u306e\u78ba\u4fdd\u30dd\u30a4\u30f3\u30c8<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u91cd\u8907\u30e6\u30fc\u30b6\u30fc\u306e\u9664\u5916<\/li>\n\n\n\n<li>\u30dc\u30c3\u30c8\u3084\u30b9\u30d1\u30e0\u30a2\u30af\u30bb\u30b9\u306e\u6392\u9664<\/li>\n\n\n\n<li>\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u8a2d\u5b9a\u306b\u3088\u308b\u8a08\u6e2c\u6f0f\u308c<\/li>\n\n\n\n<li>\u6280\u8853\u7684\u306a\u8a08\u6e2c\u30a8\u30e9\u30fc\u306e\u9632\u6b62<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">DAU\u3068\u306f\u4f55\u3092\u6539\u5584\u3059\u308b\u305f\u3081\uff1f\u5411\u4e0a\u65bd\u7b56\u3068\u5b9f\u8df5\u65b9\u6cd5<\/h2>\n\n\n\n<p>DAU\u3092\u6539\u5584\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u9ad8\u3081\u308b\u5305\u62ec\u7684\u306a\u6226\u7565\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. \u30d7\u30c3\u30b7\u30e5\u901a\u77e5\u306e\u6700\u9069\u5316<\/h3>\n\n\n\n<p><strong>\u52b9\u679c\u7684\u306a\u30d7\u30c3\u30b7\u30e5\u901a\u77e5\u306e\u30dd\u30a4\u30f3\u30c8<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30e1\u30c3\u30bb\u30fc\u30b8\u306e\u914d\u4fe1<\/li>\n\n\n\n<li>\u9069\u5207\u306a\u914d\u4fe1\u30bf\u30a4\u30df\u30f3\u30b0\u306e\u8a2d\u5b9a<\/li>\n\n\n\n<li>\u4fa1\u5024\u306e\u3042\u308b\u60c5\u5831\u306e\u63d0\u4f9b<\/li>\n\n\n\n<li>\u904e\u5ea6\u306a\u901a\u77e5\u306e\u56de\u907f<\/li>\n<\/ul>\n\n\n\n<p>\u8fd1\u5e74\u306e\u8abf\u67fb\u306b\u3088\u308b\u3068\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30a2\u30d7\u30ea\u5185\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u5229\u7528\u3057\u3066\u3044\u308b\u30d6\u30e9\u30f3\u30c9\u306f\u300128\u65e5\u4ee5\u5185\u306b61%\u304b\u308974%\u306e\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u7387\u3092\u9054\u6210\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. \u30aa\u30f3\u30dc\u30fc\u30c7\u30a3\u30f3\u30b0\u306e\u5de5\u592b<\/h3>\n\n\n\n<p><strong>\u521d\u56de\u5229\u7528\u6642\u306e\u4f53\u9a13\u5411\u4e0a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u76f4\u611f\u7684\u306a\u64cd\u4f5c\u8aac\u660e<\/li>\n\n\n\n<li>\u91cd\u8981\u6a5f\u80fd\u306e\u30cf\u30a4\u30e9\u30a4\u30c8<\/li>\n\n\n\n<li>\u30e6\u30fc\u30b6\u30fc\u306e\u76ee\u7684\u306b\u5fdc\u3058\u305f\u30ab\u30b9\u30bf\u30de\u30a4\u30ba<\/li>\n\n\n\n<li>\u30b9\u30e0\u30fc\u30ba\u306a\u521d\u671f\u8a2d\u5b9a<\/li>\n<\/ul>\n\n\n\n<p>\u521d\u56de\u30a2\u30af\u30bb\u30b9\u6642\u306e\u5370\u8c61\u306f\u3001\u4eca\u5f8c\u306e\u30a2\u30af\u30c6\u30a3\u30d6\u30e6\u30fc\u30b6\u30fc\u7387\u3092\u5927\u304d\u304f\u5de6\u53f3\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. \u30a2\u30d7\u30ea\u5185\u30e1\u30c3\u30bb\u30fc\u30b8\u3068\u30c7\u30a3\u30fc\u30d7\u30ea\u30f3\u30af<\/h3>\n\n\n\n<p><strong>\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u5411\u4e0a\u306e\u305f\u3081\u306e\u65bd\u7b56<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5730\u57df\u3084\u5229\u7528\u72b6\u6cc1\u306b\u57fa\u3065\u304f\u30bb\u30b0\u30e1\u30f3\u30c8\u5316<\/li>\n\n\n\n<li>\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u66f4\u65b0\u306e\u901a\u77e5<\/li>\n\n\n\n<li>\u95a2\u9023\u30b3\u30f3\u30c6\u30f3\u30c4\u3078\u306e\u76f4\u63a5\u30ea\u30f3\u30af<\/li>\n\n\n\n<li>\u9650\u5b9a\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u63d0\u4f9b<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">4. \u30c7\u30fc\u30bf\u5206\u6790\u306b\u3088\u308b\u7d99\u7d9a\u7684\u6539\u5584<\/h3>\n\n\n\n<p><strong>PDCA\u30b5\u30a4\u30af\u30eb\u306e\u5b9f\u88c5<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u30e6\u30fc\u30b6\u30fc\u884c\u52d5\u306e\u8a73\u7d30\u5206\u6790<\/li>\n\n\n\n<li>A\/B\u30c6\u30b9\u30c8\u306b\u3088\u308b\u65bd\u7b56\u52b9\u679c\u6e2c\u5b9a<\/li>\n\n\n\n<li>\u7af6\u5408\u4ed6\u793e\u3068\u306e\u6bd4\u8f03\u5206\u6790<\/li>\n\n\n\n<li>\u9577\u671f\u30c8\u30ec\u30f3\u30c9\u306e\u628a\u63e1<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u307e\u3068\u3081<\/h2>\n\n\n\n<p>DAU\u306f\u3001\u30a2\u30d7\u30ea\u3084Web\u30b5\u30fc\u30d3\u30b9\u306e\u65e5\u3005\u306e\u30e6\u30fc\u30b6\u30fc\u6d3b\u52d5\u3092\u6e2c\u5b9a\u3059\u308b\u91cd\u8981\u306a\u6307\u6a19\u3067\u3059\u3002<\/p>\n\n\n\n<p><strong>\u672c\u8a18\u4e8b\u306e\u91cd\u8981\u30dd\u30a4\u30f3\u30c8<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>DAU\u306f1\u65e5\u9593\u306e\u30a2\u30af\u30c6\u30a3\u30d6\u30e6\u30fc\u30b6\u30fc\u6570\u3092\u793a\u3059\u6307\u6a19<\/li>\n\n\n\n<li>\u8a08\u7b97\u5f0f\uff1aDAU = 1\u65e5\u306e\u30a2\u30af\u30c6\u30a3\u30d6\u30e6\u30fc\u30b6\u30fc\u6570 \u00f7 \u767b\u9332\u8005\u6570 \u00d7 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\u7279\u306b\u3001\u6bce\u65e5\u5229\u7528\u3057\u3066\u3082\u3089\u3044\u305f\u3044SNS\u3084\u30cb\u30e5\u30fc\u30b9\u30a2\u30d7\u30ea\u306a\u3069\u3067\u306f\u3001\u65e5\u3005\u306e\u30e6\u30fc\u30b6\u30fc\u6d3b\u52d5\u72b6\u6cc1\u3092\u6b63\u78ba\u306b\u6e2c 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