{"id":239,"date":"2025-06-19T02:38:27","date_gmt":"2025-06-18T17:38:27","guid":{"rendered":"https:\/\/www.andco.group\/blog\/?p=239"},"modified":"2025-06-19T02:38:27","modified_gmt":"2025-06-18T17:38:27","slug":"cpi-ad","status":"publish","type":"post","link":"https:\/\/www.andco.group\/blog\/cpi-ad\/","title":{"rendered":"CPI\u5e83\u544a\u3068\u306f\uff1f\u52b9\u679c\u7684\u306a\u904b\u7528\u3067\u30a2\u30d7\u30ea\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u6570\u3092\u6700\u5927\u5316\u3059\u308b\u65b9\u6cd5"},"content":{"rendered":"\n<p>\u30e2\u30d0\u30a4\u30eb\u30a2\u30d7\u30ea\u306e\u7af6\u4e89\u304c\u6fc0\u5316\u3059\u308b\u73fe\u4ee3\u306b\u304a\u3044\u3066\u3001\u52b9\u7387\u7684\u306a\u30e6\u30fc\u30b6\u30fc\u7372\u5f97\u306f\u4e8b\u696d\u6210\u529f\u306e\u9375\u3068\u306a\u308a\u307e\u3059\u3002\u591a\u304f\u306e\u30a2\u30d7\u30ea\u4e8b\u696d\u8005\u304c\u76f4\u9762\u3059\u308b\u300c\u3069\u3046\u3059\u308c\u3070\u8cbb\u7528\u5bfe\u52b9\u679c\u826f\u304f\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u6570\u3092\u5897\u3084\u305b\u308b\u306e\u304b\u300d\u3068\u3044\u3046\u8ab2\u984c\u306b\u5bfe\u3059\u308b\u7b54\u3048\u306e\u4e00\u3064\u304c\u3001CPI\u5e83\u544a\u3067\u3059\u3002\u3053\u306e\u8a18\u4e8b\u3067\u306f\u3001CPI\uff08Cost Per Install\uff09\u5e83\u544a\u306e\u57fa\u672c\u6982\u5ff5\u304b\u3089\u3001CPC\u30fbROAS\u3068\u306e\u9055\u3044\u3001\u5b9f\u8df5\u7684\u306a\u6539\u5584\u65b9\u6cd5\u307e\u3067\u3001\u30a2\u30d7\u30ea\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u5fc5\u8981\u306a\u77e5\u8b58\u3092\u5305\u62ec\u7684\u306b\u89e3\u8aac\u3044\u305f\u3057\u307e\u3059\u3002\u9069\u5207\u306aCPI\u5e83\u544a\u306e\u6d3b\u7528\u306b\u3088\u308a\u3001\u9650\u3089\u308c\u305f\u4e88\u7b97\u3067\u3082\u6700\u5927\u9650\u306e\u6210\u679c\u3092\u5b9f\u73fe\u3067\u304d\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">CPI\u5e83\u544a\u3068\u306f\uff1f\u57fa\u672c\u6982\u5ff5\u3092\u7406\u89e3\u3059\u308b<\/h2>\n\n\n\n<p>CPI\u5e83\u544a\u3068\u306f\u3001Cost Per Install\uff08\u30b3\u30b9\u30c8\u30fb\u30d1\u30fc\u30fb\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\uff09\u306e\u7565\u8a9e\u3067\u3001\u30a2\u30d7\u30ea\u304c1\u56de\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u3055\u308c\u308b\u305f\u3073\u306b\u5e83\u544a\u8cbb\u304c\u767a\u751f\u3059\u308b\u6210\u679c\u5831\u916c\u578b\u306e\u5e83\u544a\u624b\u6cd5\u3067\u3059\u3002\u5f93\u6765\u306e\u30af\u30ea\u30c3\u30af\u8ab2\u91d1\u578b\u5e83\u544a\u3068\u306f\u7570\u306a\u308a\u3001\u5b9f\u969b\u306b\u30e6\u30fc\u30b6\u30fc\u304c\u30a2\u30d7\u30ea\u3092\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u30fb\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u3057\u305f\u6642\u70b9\u3067\u521d\u3081\u3066\u8cbb\u7528\u304c\u767a\u751f\u3059\u308b\u305f\u3081\u3001\u5e83\u544a\u4e3b\u306b\u3068\u3063\u3066\u975e\u5e38\u306b\u30ea\u30b9\u30af\u306e\u4f4e\u3044\u5e83\u544a\u30e2\u30c7\u30eb\u3068\u3044\u3048\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u5177\u4f53\u7684\u306b\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u5e83\u544a\u3092\u30bf\u30c3\u30d7\u3057\u305f\u5f8c\u3001App Store\u3084Google Play \u30b9\u30c8\u30a2\u306e\u30a2\u30d7\u30ea\u30da\u30fc\u30b8\u306b\u8a98\u5c0e\u3055\u308c\u3001\u305d\u3053\u3067\u30a2\u30d7\u30ea\u3092\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u3057\u305f\u5834\u5408\u306b\u306e\u307f\u8ab2\u91d1\u3055\u308c\u308b\u4ed5\u7d44\u307f\u3067\u3059\u3002\u3053\u306e\u7279\u6027\u306b\u3088\u308a\u3001CPI\u5e83\u544a\u306f\u30a2\u30d7\u30ea\u306e\u65b0\u898f\u30e6\u30fc\u30b6\u30fc\u7372\u5f97\u306b\u304a\u3044\u3066\u6975\u3081\u3066\u52b9\u7387\u7684\u306a\u624b\u6bb5\u3068\u3057\u3066\u591a\u304f\u306e\u4f01\u696d\u306b\u63a1\u7528\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">CPI\u5e83\u544a\u306e\u57fa\u672c\u77e5\u8b58\u3068\u8a08\u7b97\u65b9\u6cd5\u3092\u89e3\u8aac<\/h2>\n\n\n\n<p>CPI\u5e83\u544a\u3092\u52b9\u679c\u7684\u306b\u904b\u7528\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u6b63\u78ba\u306a\u8a08\u7b97\u65b9\u6cd5\u3068\u8a55\u4fa1\u6307\u6a19\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002CPI\u306e\u7b97\u51fa\u306f\u4ee5\u4e0b\u306e\u8a08\u7b97\u5f0f\u3067\u884c\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p><strong>CPI = \u5e83\u544a\u8cbb\uff08\u7dcf\u30b3\u30b9\u30c8\uff09\u00f7 \u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u6570<\/strong><\/p>\n\n\n\n<p>\u4f8b\u3048\u3070\u300110\u4e07\u5186\u306e\u5e83\u544a\u4e88\u7b97\u3067200\u4ef6\u306e\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u3092\u7372\u5f97\u3057\u305f\u5834\u5408\u3001CPI = 100,000\u5186 \u00f7 200\u4ef6 = 500\u5186\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">CPI\u5e83\u544a\u306e\u76f8\u5834\u3068\u696d\u754c\u5225\u30d9\u30f3\u30c1\u30de\u30fc\u30af<\/h3>\n\n\n\n<p>\u696d\u754c\u30c7\u30fc\u30bf\u306b\u3088\u308b\u3068\u3001CPI\u5e83\u544a\u306e\u5e73\u5747\u76f8\u5834\u306f\u7d04500\u301c600\u5186\u7a0b\u5ea6\u3068\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u305f\u3060\u3057\u3001\u30a2\u30d7\u30ea\u306e\u30b8\u30e3\u30f3\u30eb\u3084\u914d\u4fe1\u5730\u57df\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u5c64\u306b\u3088\u3063\u3066\u5927\u304d\u304f\u5909\u52d5\u3059\u308b\u305f\u3081\u3001\u4ee5\u4e0b\u306e\u8981\u7d20\u3092\u8003\u616e\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u30b2\u30fc\u30e0\u30a2\u30d7\u30ea<\/strong>: \u9ad8\u3044\u7af6\u4e89\u7387\u306b\u3088\u308a1,000\u5186\u4ee5\u4e0a\u306b\u306a\u308b\u3053\u3068\u3082<\/li>\n\n\n\n<li><strong>\u30e6\u30fc\u30c6\u30a3\u30ea\u30c6\u30a3\u30a2\u30d7\u30ea<\/strong>: \u6bd4\u8f03\u7684\u4f4e\u3044300\u301c500\u5186\u7a0b\u5ea6<\/li>\n\n\n\n<li><strong>e\u30b3\u30de\u30fc\u30b9\u30a2\u30d7\u30ea<\/strong>: \u53ce\u76ca\u6027\u3092\u8003\u616e\u3057800\u301c1,200\u5186\u7a0b\u5ea6<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">CPI\u5e83\u544a\u3068\u4ed6\u306e\u6307\u6a19\u3068\u306e\u9055\u3044\u3092\u7406\u89e3\u3059\u308b<\/h2>\n\n\n\n<p>CPI\u5e83\u544a\u3092\u52b9\u679c\u7684\u306b\u6d3b\u7528\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u95a2\u9023\u3059\u308b\u4ed6\u306e\u5e83\u544a\u6307\u6a19\u3068\u306e\u9055\u3044\u3092\u660e\u78ba\u306b\u7406\u89e3\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u7279\u306bCPC\uff08Cost Per Click\uff09\u3068ROAS\uff08Return on Advertising Spend\uff09\u3068\u306e\u9055\u3044\u3092\u628a\u63e1\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">CPI\u5e83\u544a\u3068CPC\u5e83\u544a\u306e\u6839\u672c\u7684\u306a\u9055\u3044<\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>\u6307\u6a19<\/th><th>\u8ab2\u91d1\u30dd\u30a4\u30f3\u30c8<\/th><th>\u5e73\u5747\u5358\u4fa1<\/th><th>\u30ea\u30b9\u30af<\/th><th>\u9069\u7528\u5834\u9762<\/th><\/tr><\/thead><tbody><tr><td>CPI<\/td><td>\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u6642<\/td><td>500\u301c600\u5186<\/td><td>\u4f4e<\/td><td>\u30a2\u30d7\u30ea\u65b0\u898f\u7372\u5f97<\/td><\/tr><tr><td>CPC<\/td><td>\u30af\u30ea\u30c3\u30af\u6642<\/td><td>50\u301c100\u5186<\/td><td>\u4e2d<\/td><td>\u8a8d\u77e5\u62e1\u5927\u30fb\u6d41\u5165\u5897\u52a0<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>CPI\u5e83\u544a\u304cCPC\u5e83\u544a\u3088\u308a\u9ad8\u5358\u4fa1\u306b\u306a\u308b\u7406\u7531\u306f\u3001\u30af\u30ea\u30c3\u30af\u304b\u3089\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u307e\u3067\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u304c100%\u3067\u306f\u306a\u3044\u305f\u3081\u3067\u3059\u3002\u4e00\u822c\u7684\u306b\u30a2\u30d7\u30ea\u5e83\u544a\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u306f1\u301c2%\u7a0b\u5ea6\u3067\u3042\u308a\u300150\u5186\u306eCPC\u3067CPI\u3092500\u5186\u4ee5\u4e0b\u306b\u6291\u3048\u308b\u306b\u306f10%\u4ee5\u4e0a\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u304c\u5fc5\u8981\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">CPI\u5e83\u544a\u3068ROAS\u306e\u95a2\u4fc2\u6027<\/h3>\n\n\n\n<p>ROAS\u306f\u5e83\u544a\u8cbb\u7528\u5bfe\u52b9\u679c\u3092\u6e2c\u308b\u6307\u6a19\u3067\u3001\u300c\u58f2\u4e0a \u00f7 \u5e83\u544a\u8cbb \u00d7 100\u300d\u3067\u7b97\u51fa\u3055\u308c\u307e\u3059\u3002\u8fd1\u5e74\u3001\u30a2\u30d7\u30ea\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u306fCPI\u306e\u6700\u9069\u5316\u304b\u3089ROAS\u91cd\u8996\u3078\u3068\u30c8\u30ec\u30f3\u30c9\u304c\u79fb\u884c\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u308c\u306f\u3001\u5358\u7d14\u306b\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u6570\u3092\u5897\u3084\u3059\u3060\u3051\u3067\u306f\u53ce\u76ca\u306b\u76f4\u7d50\u3057\u306a\u3044\u305f\u3081\u3001\u7372\u5f97\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u304b\u3089\u306e\u58f2\u4e0a\u3082\u8003\u616e\u3057\u305f\u6307\u6a19\u304c\u91cd\u8981\u8996\u3055\u308c\u3066\u3044\u308b\u305f\u3081\u3067\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">CPI\u5e83\u544a\u306e\u30e1\u30ea\u30c3\u30c8\u30fb\u30c7\u30e1\u30ea\u30c3\u30c8\u3092\u5fb9\u5e95\u5206\u6790<\/h2>\n\n\n\n<p>CPI\u5e83\u544a\u3092\u5c0e\u5165\u3059\u308b\u524d\u306b\u3001\u305d\u306e\u30e1\u30ea\u30c3\u30c8\u30fb\u30c7\u30e1\u30ea\u30c3\u30c8\u3092\u5341\u5206\u306b\u7406\u89e3\u3057\u3066\u304a\u304f\u3053\u3068\u304c\u6210\u529f\u306e\u9375\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">CPI\u5e83\u544a\u306e\u4e3b\u8981\u30e1\u30ea\u30c3\u30c8<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u6210\u679c\u4fdd\u8a3c\u578b\u306e\u5b89\u5fc3\u611f<\/strong>: \u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u304c\u767a\u751f\u3057\u306a\u3044\u9650\u308a\u8cbb\u7528\u306f\u767a\u751f\u3057\u307e\u305b\u3093<\/li>\n\n\n\n<li><strong>\u8cbb\u7528\u5bfe\u52b9\u679c\u306e\u53ef\u8996\u5316<\/strong>: 1\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u3042\u305f\u308a\u306e\u6b63\u78ba\u306a\u30b3\u30b9\u30c8\u304c\u628a\u63e1\u3067\u304d\u307e\u3059<\/li>\n\n\n\n<li><strong>\u4f4e\u30ea\u30b9\u30af\u3067\u306e\u904b\u7528\u958b\u59cb<\/strong>: \u6700\u5c0f\u9650\u306e\u4e88\u7b97\u304b\u3089\u3067\u3082\u59cb\u3081\u3089\u308c\u307e\u3059<\/li>\n\n\n\n<li><strong>\u4e88\u7b97\u7ba1\u7406\u306e\u7c21\u6613\u6027<\/strong>: \u76ee\u6a19\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u6570\u306b\u5fdc\u3058\u305f\u4e88\u7b97\u8a2d\u5b9a\u304c\u53ef\u80fd\u3067\u3059<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">CPI\u5e83\u544a\u306e\u6ce8\u610f\u3059\u3079\u304d\u30c7\u30e1\u30ea\u30c3\u30c8<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u30e6\u30fc\u30b6\u30fc\u54c1\u8cea\u306e\u8ab2\u984c<\/strong>: \u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u5f8c\u3059\u3050\u306b\u30a2\u30f3\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u3055\u308c\u308b\u53ef\u80fd\u6027<\/li>\n\n\n\n<li><strong>\u914d\u4fe1\u91cf\u306e\u5236\u9650<\/strong>: \u4f4e\u3059\u304e\u308bCPI\u8a2d\u5b9a\u3067\u306f\u914d\u4fe1\u91cf\u304c\u5236\u9650\u3055\u308c\u308b\u5834\u5408\u304c\u3042\u308a\u307e\u3059<\/li>\n\n\n\n<li><strong>\u9577\u671f\u7684\u4fa1\u5024\u306e\u898b\u843d\u3068\u3057<\/strong>: \u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u5f8c\u306e\u30e6\u30fc\u30b6\u30fc\u884c\u52d5\u306f\u5225\u9014\u5206\u6790\u304c\u5fc5\u8981\u3067\u3059<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">CPI\u5e83\u544a\u306e\u6539\u5584\u65b9\u6cd5\u3068\u6700\u9069\u5316\u30c6\u30af\u30cb\u30c3\u30af<\/h2>\n\n\n\n<p>CPI\u5e83\u544a\u306e\u6210\u679c\u3092\u6700\u5927\u5316\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u6226\u7565\u7684\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u3068\u7d99\u7d9a\u7684\u306a\u6700\u9069\u5316\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002\u4ee5\u4e0b\u306e6\u3064\u306e\u65b9\u6cd5\u3092\u5b9f\u8df5\u3059\u308b\u3053\u3068\u3067\u3001CPI\u306e\u5927\u5e45\u306a\u6539\u5584\u304c\u671f\u5f85\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. \u30bf\u30fc\u30b2\u30c3\u30c8\u30e6\u30fc\u30b6\u30fc\u306e\u7cbe\u5bc6\u306a\u4ed5\u5206\u3051<\/h3>\n\n\n\n<p>\u52b9\u679c\u7684\u306aCPI\u5e83\u544a\u904b\u7528\u306e\u7b2c\u4e00\u6b69\u306f\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u30e6\u30fc\u30b6\u30fc\u306e\u660e\u78ba\u5316\u3067\u3059\u3002\u30a2\u30d7\u30ea\u3092\u81ea\u7136\u306b\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3057\u3066\u304f\u308c\u308b\u30b3\u30a2\u30e6\u30fc\u30b6\u30fc\u3068\u3001\u5e83\u544a\u3092\u901a\u3058\u3066\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u5fc5\u8981\u306a\u6f5c\u5728\u30e6\u30fc\u30b6\u30fc\u3092\u533a\u5225\u3057\u3001\u305d\u308c\u305e\u308c\u306b\u6700\u9069\u5316\u3055\u308c\u305f\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u53d6\u308a\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. \u65e2\u5b58\u30e6\u30fc\u30b6\u30fc\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u5f37\u5316<\/h3>\n\n\n\n<p>\u65b0\u898f\u7372\u5f97\u3068\u4e26\u884c\u3057\u3066\u3001\u65e2\u5b58\u30e6\u30fc\u30b6\u30fc\u306e\u6e80\u8db3\u5ea6\u5411\u4e0a\u306b\u6ce8\u529b\u3059\u308b\u3053\u3068\u3067\u3001\u53e3\u30b3\u30df\u3084UGC\uff08User Generated Content\uff09\u306b\u3088\u308b\u81ea\u7136\u306a\u62e1\u6563\u52b9\u679c\u304c\u671f\u5f85\u3067\u304d\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u6709\u6599\u5e83\u544a\u306b\u4f9d\u5b58\u3057\u306a\u3044\u6301\u7d9a\u53ef\u80fd\u306a\u6210\u9577\u304c\u5b9f\u73fe\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. \u30c7\u30a3\u30fc\u30d7\u30ea\u30f3\u30af\u6d3b\u7528\u306b\u3088\u308b\u4f53\u9a13\u6700\u9069\u5316<\/h3>\n\n\n\n<p>\u5e83\u544a\u304b\u3089\u30a2\u30d7\u30ea\u30b9\u30c8\u30a2\u306e\u30c8\u30c3\u30d7\u30da\u30fc\u30b8\u3067\u306f\u306a\u304f\u3001\u5e83\u544a\u5185\u5bb9\u306b\u95a2\u9023\u3059\u308b\u7279\u5b9a\u306e\u30da\u30fc\u30b8\u306b\u76f4\u63a5\u8a98\u5c0e\u3059\u308b\u3053\u3068\u3067\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u8208\u5473\u3092\u7dad\u6301\u3057\u3001\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u7387\u306e\u5411\u4e0a\u3092\u56f3\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. \u914d\u4fe1\u30bf\u30a4\u30df\u30f3\u30b0\u306e\u6226\u7565\u7684\u8abf\u6574<\/h3>\n\n\n\n<p>\u7af6\u5408\u4ed6\u793e\u306e\u5e83\u544a\u6d3b\u52d5\u304c\u6d3b\u767a\u306b\u306a\u308b\u5e74\u672b\u5e74\u59cb\u3084\u5927\u578b\u9023\u4f11\u306a\u3069\u306e\u6642\u671f\u3092\u907f\u3051\u3001CPI\u304c\u76f8\u5bfe\u7684\u306b\u4f4e\u304f\u306a\u308b\u6642\u671f\u306b\u96c6\u4e2d\u7684\u306a\u914d\u4fe1\u3092\u884c\u3046\u3053\u3068\u3067\u3001\u52b9\u7387\u7684\u306a\u4e88\u7b97\u6d3b\u7528\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. \u591a\u30c1\u30e3\u30cd\u30eb\u6226\u7565\u306b\u3088\u308b\u30ea\u30b9\u30af\u5206\u6563<\/h3>\n\n\n\n<p>\u3059\u3079\u3066\u306e\u914d\u4fe1\u30c1\u30e3\u30cd\u30eb\u304c\u540c\u7b49\u306e\u52b9\u679c\u3092\u767a\u63ee\u3059\u308b\u308f\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u8907\u6570\u306e\u30c1\u30e3\u30cd\u30eb\u3067\u30c6\u30b9\u30c8\u914d\u4fe1\u3092\u884c\u3044\u3001ROI\u306e\u9ad8\u3044\u30c1\u30e3\u30cd\u30eb\u306b\u4e88\u7b97\u3092\u96c6\u4e2d\u3059\u308b\u3053\u3068\u3067\u3001\u5168\u4f53\u7684\u306aCPI\u6539\u5584\u3092\u5b9f\u73fe\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">6. LTV\uff08Life Time Value\uff09\u3092\u8003\u616e\u3057\u305f\u6700\u9069\u5316<\/h3>\n\n\n\n<p>\u5358\u7d14\u306aCPI\u306e\u6700\u5c0f\u5316\u3067\u306f\u306a\u304f\u3001\u7372\u5f97\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u306e\u9577\u671f\u7684\u4fa1\u5024\u3092\u8003\u616e\u3057\u305f\u6700\u9069\u5316\u3092\u884c\u3046\u3053\u3068\u3067\u3001\u771f\u306e\u610f\u5473\u3067\u306e\u8cbb\u7528\u5bfe\u52b9\u679c\u6700\u5927\u5316\u304c\u5b9f\u73fe\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">CPI\u5e83\u544a\u306e\u6210\u529f\u4e8b\u4f8b\u3068\u6d3b\u7528\u65b9\u6cd5<\/h2>\n\n\n\n<p>\u5b9f\u969b\u306eCPI\u5e83\u544a\u6d3b\u7528\u4e8b\u4f8b\u3092\u901a\u3058\u3066\u3001\u6210\u529f\u8981\u56e0\u3068\u5177\u4f53\u7684\u306a\u6d3b\u7528\u65b9\u6cd5\u3092\u7406\u89e3\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u8a08\u6e2c\u30c4\u30fc\u30eb\u306e\u91cd\u8981\u6027<\/h3>\n\n\n\n<p>CPI\u5e83\u544a\u306e\u6b63\u78ba\u306a\u52b9\u679c\u6e2c\u5b9a\u306b\u306f\u3001\u5c02\u9580\u306e\u8a08\u6e2c\u30c4\u30fc\u30eb\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002\u30a2\u30d7\u30ea\u30b9\u30c8\u30a2\u3067\u306e\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u6642\u70b9\u3067\u306f\u3001\u901a\u5e38\u306eWeb\u30b5\u30a4\u30c8\u306e\u3088\u3046\u306a\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u30bf\u30b0\u306e\u8a2d\u7f6e\u304c\u3067\u304d\u306a\u3044\u305f\u3081\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u4e3b\u8981\u306a\u8a08\u6e2c\u30c4\u30fc\u30eb\u306b\u306f\u4ee5\u4e0b\u304c\u3042\u308a\u307e\u3059\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Adjust\uff08\u30a2\u30b8\u30e3\u30b9\u30c8\uff09<\/strong>: \u65e5\u672c\u5e02\u5834\u30b7\u30a7\u30a2No.1\u306e\u8a08\u6e2c\u30c4\u30fc\u30eb<\/li>\n\n\n\n<li><strong>AppsFlyer\uff08\u30a2\u30c3\u30d7\u30b9\u30d5\u30e9\u30a4\u30e4\u30fc\uff09<\/strong>: \u4e16\u754c\u6700\u5927\u898f\u6a21\u306e\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u9023\u643a\u6570\u3092\u8a87\u308b<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">\u30ea\u30ef\u30fc\u30c9\u5e83\u544a\u3068\u30ce\u30f3\u30a4\u30f3\u30bb\u30f3\u30c6\u30a3\u30d6\u5e83\u544a\u306e\u4f7f\u3044\u5206\u3051<\/h3>\n\n\n\n<p>CPI\u5e83\u544a\u306b\u306f\u5927\u304d\u304f\u5206\u3051\u30662\u3064\u306e\u30bf\u30a4\u30d7\u304c\u3042\u308a\u307e\u3059\uff1a<\/p>\n\n\n\n<p><strong>\u30ea\u30ef\u30fc\u30c9\u5e83\u544a\uff08\u30a4\u30f3\u30bb\u30f3\u30c6\u30a3\u30d6\u578b\uff09<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u30e6\u30fc\u30b6\u30fc\u306b\u30dd\u30a4\u30f3\u30c8\u3084\u7279\u5178\u3092\u63d0\u4f9b<\/li>\n\n\n\n<li>\u4f4e\u3044CPI\u3067\u5927\u91cf\u306e\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u7372\u5f97\u304c\u53ef\u80fd<\/li>\n\n\n\n<li>\u30e6\u30fc\u30b6\u30fc\u54c1\u8cea\u306b\u8ab2\u984c\u304c\u3042\u308b\u5834\u5408\u3082<\/li>\n<\/ul>\n\n\n\n<p><strong>\u30ce\u30f3\u30a4\u30f3\u30bb\u30f3\u30c6\u30a3\u30d6\u5e83\u544a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u7d14\u7c8b\u306a\u8208\u5473\u306b\u3088\u308b\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb<\/li>\n\n\n\n<li>\u9ad8\u54c1\u8cea\u306a\u30e6\u30fc\u30b6\u30fc\u7372\u5f97\u304c\u671f\u5f85\u3067\u304d\u308b<\/li>\n\n\n\n<li>CPI\u306f\u9ad8\u3081\u306b\u306a\u308b\u50be\u5411<\/li>\n<\/ul>\n\n\n\n<h3 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